{"id":8793,"date":"2024-12-28T20:37:52","date_gmt":"2024-12-28T13:37:52","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=8793"},"modified":"2024-12-28T20:39:55","modified_gmt":"2024-12-28T13:39:55","slug":"ky-thuat-storytelling-hieu-qua-bai-luan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/ky-thuat-storytelling-hieu-qua-bai-luan\/","title":{"rendered":"3 K\u1ef9 Thu\u1eadt &#8220;Storytelling&#8221; Gi\u00fap B\u00e0i Lu\u1eadn C\u1ee7a B\u1ea1n T\u0103ng T\u00ednh Thuy\u1ebft Ph\u1ee5c"},"content":{"rendered":"<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-87d4b1a9e4b7f8cbb7f68d5f0fc80af6\"><strong>Storytelling<\/strong>, hay ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap b\u00e0i lu\u1eadn c\u1ee7a b\u1ea1n tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n. \u0110\u1eb7c bi\u1ec7t, khi b\u1ea1n \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng, l\u00e3nh \u0111\u1ea1o, ho\u1eb7c MBA, storytelling c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi h\u1ed9i \u0111\u1ed3ng tuy\u1ec3n ch\u1ecdn v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n ri\u00eang bi\u1ec7t. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba k\u1ef9 thu\u1eadt storytelling ch\u00ednh, \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch chuy\u00ean s\u00e2u v\u00e0 minh h\u1ecda c\u1ee5 th\u1ec3 qua c\u00e1c l\u0129nh v\u1ef1c ch\u00ednh s\u00e1ch c\u00f4ng v\u00e0 qu\u1ea3n tr\u1ecb kinh doanh.<\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-fbdc93254106e8c8a577917a610ec339\" style=\"font-size:25px\"><strong>1. K\u1ef9 Thu\u1eadt C\u00e1 Nh\u00e2n <strong>H\u00f3a <\/strong>(Personalization Technique: &#8220;Show, Don\u2019t Tell&#8221;)<\/strong><\/p>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color has-link-color has-medium-font-size wp-elements-4166939432b335a67ded8f9068c77298\">\u2705 <strong><span style=\"text-decoration: underline;\">Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt<\/span><\/strong>: K\u1ef9 thu\u1eadt n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c \u201cth\u1ec3 hi\u1ec7n\u201d (<em>show<\/em>) th\u00f4ng qua chi ti\u1ebft c\u1ee5 th\u1ec3, c\u1ea3m x\u00fac ch\u00e2n th\u1eadt, v\u00e0 h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng, thay v\u00ec ch\u1ec9 \u201ck\u1ec3\u201d (<em>tell<\/em>) b\u1eb1ng c\u00e1c tuy\u00ean b\u1ed1 chung chung. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 hi\u1ec3u m\u00e0 c\u00f2n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color has-link-color has-medium-font-size wp-elements-0655d496130f9e0249484f2b029f9b3f\">\u2611\ufe0f <strong>V\u00ed d\u1ee5 Ch\u00ednh s\u00e1ch c\u00f4ng<\/strong>: Thay v\u00ec vi\u1ebft &#8220;<em>T\u00f4i mu\u1ed1n c\u1ea3i thi\u1ec7n y t\u1ebf c\u00f4ng c\u1ed9ng<\/em>.&#8221; h\u00e3y k\u1ec3:<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-9c75775b16e62288d530198346186eb6\">&#8220;<em>T\u00f4i nh\u1edb r\u00f5 bu\u1ed5i chi\u1ec1u oi \u1ea3 n\u0103m t\u00f4i 12 tu\u1ed5i. M\u1eb9 t\u00f4i lo l\u1eafng b\u1ebf em trai s\u1ed1t cao, c\u00f2n t\u00f4i b\u01b0\u1edbc theo b\u00e0 su\u1ed1t 10 km qua nh\u1eefng con \u0111\u01b0\u1eddng \u0111\u1ea5t \u0111\u1ecf \u0111\u1ec3 \u0111\u1ebfn nh\u00e0 thu\u1ed1c duy nh\u1ea5t trong v\u00f9ng. Khi \u0111\u1ebfn n\u01a1i, ng\u01b0\u1eddi b\u00e1n l\u1eafc \u0111\u1ea7u: \u2018Ch\u1ec9 c\u00f2n v\u00e0i vi\u00ean thu\u1ed1c h\u1ebft h\u1ea1n d\u00f9ng th\u1eed th\u00f4i.\u2019 \u0110\u00eam \u0111\u00f3, t\u00f4i th\u1ea5y m\u1eb9 ng\u1ed3i b\u00ean em, kh\u00f4ng ng\u1ee7, m\u1eaft \u0111\u1ecf hoe v\u00ec lo s\u1ee3. H\u00ecnh \u1ea3nh \u1ea5y kh\u1eafc s\u00e2u trong t\u00e2m tr\u00ed t\u00f4i, th\u00f4i th\u00fac t\u00f4i ph\u1ea3i thay \u0111\u1ed5i h\u1ec7 th\u1ed1ng y t\u1ebf \u0111\u1ec3 kh\u00f4ng gia \u0111\u00ecnh n\u00e0o ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi n\u1ed7i \u0111au n\u00e0y n\u1eefa.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-b583b3b9aff050920c38ab93ab9523e1\">C\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 v\u1ebd ra b\u1ee9c tranh c\u1ee5 th\u1ec3 m\u00e0 c\u00f2n cho th\u1ea5y \u0111\u1ed9ng l\u1ef1c c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd c\u1ee7a b\u1ea1n trong vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u00ednh s\u00e1ch y t\u1ebf c\u00f4ng.<\/p>\n\n\n\n<p class=\"has-neve-link-color-color has-text-color has-link-color has-medium-font-size wp-elements-c2bf00261ed570d5fb346db6cfaf072a\">\u2611\ufe0f <strong>V\u00ed d\u1ee5 Qu\u1ea3n tr\u1ecb kinh doanh<\/strong>: Thay v\u00ec vi\u1ebft &#8220;<em>T\u00f4i gi\u00fap doanh nghi\u1ec7p nh\u1ecf v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng.<\/em>&#8221; h\u00e3y k\u1ec3:<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-98d88f8b7a6e3cadfb19fc346bbf168e\">&#8220;<em>Khi t\u00f4i g\u1eb7p anh H\u00f9ng l\u1ea7n \u0111\u1ea7u, anh ng\u1ed3i b\u00ean qu\u1ea7y h\u00e0ng v\u1edbi \u00e1nh m\u1eaft \u0111\u1ea7y lo \u00e2u. C\u1eeda h\u00e0ng b\u00e1n \u0111\u1ed3 th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7 c\u1ee7a anh \u0111\u00e3 kh\u00f4ng c\u00f3 kh\u00e1ch su\u1ed1t c\u1ea3 tu\u1ea7n. Nh\u1eefng k\u1ec7 h\u00e0ng b\u1ee5i ph\u1ee7 k\u00edn, v\u00e0 t\u00f4i c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 b\u1ea5t l\u1ef1c trong gi\u1ecdng n\u00f3i khi anh chia s\u1ebb: \u2018N\u1ebfu th\u00e1ng n\u00e0y kh\u00f4ng c\u00f3 kh\u00e1ch, t\u00f4i ph\u1ea3i \u0111\u00f3ng c\u1eeda.\u2019 T\u00f4i \u0111\u1ec1 ngh\u1ecb gi\u00fap anh x\u00e2y d\u1ef1ng m\u1ed9t trang Facebook \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Ch\u00fang t\u00f4i ch\u1ee5p nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p v\u1ec1 s\u1ea3n ph\u1ea9m, chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau t\u1eebng m\u00f3n \u0111\u1ed3. Ba th\u00e1ng sau, khi t\u00f4i quay l\u1ea1i, c\u1eeda h\u00e0ng t\u1ea5p n\u1eadp kh\u00e1ch, v\u00e0 anh H\u00f9ng r\u1ea1ng r\u1ee1 n\u00f3i: \u2018Ch\u00fang t\u00f4i v\u1eeba nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01a1n h\u00e0ng l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay.\u2019 Nh\u00ecn ni\u1ec1m vui c\u1ee7a anh, t\u00f4i nh\u1eadn ra r\u1eb1ng kinh doanh kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i nhu\u1eadn, m\u00e0 c\u00f2n l\u00e0 t\u1ea1o d\u1ef1ng hy v\u1ecdng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-bf78081c35f572cd06c729a2691617e6\">C\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3 n\u00e0y kh\u00f4ng ch\u1ec9 cho th\u1ea5y k\u1ef9 n\u0103ng c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i cho c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p nh\u1ecf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"379\" src=\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.2-1.png\" alt=\"3 K\u1ef9 Thu\u1eadt &quot;Storytelling&quot; Gi\u00fap B\u00e0i Lu\u1eadn C\u1ee7a B\u1ea1n T\u0103ng T\u00ednh Thuy\u1ebft Ph\u1ee5c - YOUREORG Blog 1\" class=\"wp-image-8796\" style=\"width:700px\" srcset=\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.2-1.png 739w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.2-1-300x154.png 300w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.2-1-18x9.png 18w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-element-caption\">K\u1ef9 Thu\u1eadt C\u00e1 Nh\u00e2n H\u00f3a (Personalization Technique: &#8220;Show, Don\u2019t Tell&#8221;). <em>Credit<\/em>: scriptmag.com<\/figcaption><\/figure>\n<\/div>\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-acd8a59b874c616e68a5c48feeeef88b\" style=\"font-size:25px\"><strong>2. K\u1ef9 Thu\u1eadt K\u1ebft C\u1ea5u (Structured Storytelling: &#8220;Problem-Solution-Impact&#8221;)<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-e7b26b21953a916ed1f2d4477eb5b608\">\u2705 <strong><span style=\"text-decoration: underline;\">Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt<\/span><\/strong>: K\u1ef9 thu\u1eadt <strong>K\u1ebft C\u1ea5u<\/strong> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd trong storytelling, gi\u00fap c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 tr\u1edf n\u00ean m\u1ea1ch l\u1ea1c m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n r\u00f5 kh\u1ea3 n\u0103ng t\u01b0 duy logic v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi vi\u1ebft. B\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y theo c\u1ea5u tr\u00fac ba ph\u1ea7n: <strong>V\u1ea5n \u0110\u1ec1 (Problem)<\/strong>, <strong>Gi\u1ea3i Ph\u00e1p (Solution)<\/strong>, v\u00e0 <strong>K\u1ebft Qu\u1ea3 (Impact)<\/strong>, b\u1ea1n s\u1ebd d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc qua m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y thuy\u1ebft ph\u1ee5c, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 th\u00e0nh t\u1ef1u \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-05ac2b50a748f53014dee6403e7ff5b5\"><strong>V\u1ea5n \u0110\u1ec1 (Problem)<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-b90d8d5a4ddf3d3072979006f670f443\">Ph\u1ea7n n\u00e0y \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho c\u00e2u chuy\u1ec7n b\u1eb1ng c\u00e1ch mi\u00eau t\u1ea3 m\u1ed9t t\u00ecnh hu\u1ed1ng ho\u1eb7c th\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3. M\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau r\u00f5 r\u00e0ng, v\u1edbi d\u1eef li\u1ec7u ho\u1eb7c h\u00ecnh \u1ea3nh minh h\u1ecda, s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 kh\u01a1i d\u1eady s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-1cf54a4d3aae89540626c2ff0ad414a7\">\u2611\ufe0f <span style=\"text-decoration: underline;\">V\u00ed d\u1ee5<\/span>: thay v\u00ec vi\u1ebft &#8220;<em>C\u1ed9ng \u0111\u1ed3ng kh\u00f4ng c\u00f3 n\u01b0\u1edbc s\u1ea1ch<\/em>&#8221; b\u1ea1n c\u00f3 th\u1ec3 m\u00f4 t\u1ea3: &#8220;<em>H\u01a1n 70% ng\u01b0\u1eddi d\u00e2n t\u1ea1i x\u00e3 X m\u1eafc b\u1ec7nh ti\u00eau h\u00f3a do ngu\u1ed3n n\u01b0\u1edbc \u00f4 nhi\u1ec5m t\u1eeb c\u00e1c nh\u00e0 m\u00e1y g\u1ea7n \u0111\u00f3.<\/em>&#8221; Nh\u1eefng chi ti\u1ebft c\u1ee5 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc h\u00ecnh dung r\u00f5 r\u00e0ng m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-ddce14be274a8cfe5bd1f9bd3e552593\"><strong>Gi\u1ea3i Ph\u00e1p (Solution)<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-80c0474d1bca6abfcc3e8faca70fff6c\">Ph\u1ea7n gi\u1ea3i ph\u00e1p tr\u00ecnh b\u00e0y c\u00e1ch b\u1ea1n \u0111\u1ed1i m\u1eb7t v\u00e0 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, v\u00e0 t\u01b0 duy h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-b422442fa1c40357899112af70815b62\">\u2611\ufe0f <span style=\"text-decoration: underline;\">V\u00ed d\u1ee5<\/span>: thay v\u00ec vi\u1ebft &#8220;<em>T\u00f4i \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u01b0\u1edbc s\u1ea1ch<\/em>&#8221; h\u00e3y m\u00f4 t\u1ea3: &#8220;<em>T\u00f4i \u0111\u1ec1 xu\u1ea5t l\u1eafp \u0111\u1eb7t h\u1ec7 th\u1ed1ng l\u1ecdc n\u01b0\u1edbc gi\u00e1 r\u1ebb, d\u1ec5 b\u1ea3o tr\u00ec, v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00e2n c\u00e1ch b\u1ea3o v\u1ec7 ngu\u1ed3n n\u01b0\u1edbc.<\/em>&#8221; Chi ti\u1ebft h\u00f3a h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n gi\u00fap gi\u1ea3i ph\u00e1p tr\u1edf n\u00ean th\u1ef1c t\u1ebf v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-a29a9e39880cb4e2b2d977c888c68a27\"><strong>K\u1ebft Qu\u1ea3 (Impact)<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-7ba06eb283a0fcc4adc390774b6d9fa7\">Ph\u1ea7n n\u00e0y l\u00e0 n\u01a1i b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a gi\u1ea3i ph\u00e1p b\u1eb1ng c\u00e1c k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ho\u1eb7c c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-7743b8430ce0fac609d2086d6c82f308\">\u2611\ufe0f <span style=\"text-decoration: underline;\">V\u00ed d\u1ee5<\/span>: thay v\u00ec ch\u1ec9 vi\u1ebft &#8220;<em>T\u00f4i \u0111\u00e3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng n\u01b0\u1edbc<\/em>&#8221; h\u00e3y vi\u1ebft: &#8220;<em>Sau m\u1ed9t n\u0103m, t\u1ef7 l\u1ec7 b\u1ec7nh ti\u00eau ch\u1ea3y trong x\u00e3 gi\u1ea3m 40%, v\u00e0 h\u01a1n 80% ng\u01b0\u1eddi d\u00e2n \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o v\u1ec7 ngu\u1ed3n n\u01b0\u1edbc<\/em>.&#8221; Con s\u1ed1 v\u00e0 minh ch\u1ee9ng th\u1ef1c t\u1ebf s\u1ebd l\u00e0m n\u1ed5i b\u1eadt t\u00e1c \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-nv-text-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-71040610e0b864359eba8345620f39ec\">\u2705 <strong>L\u1ee3i \u00cdch C\u1ee7a K\u1ef9 Thu\u1eadt K\u1ebft C\u1ea5u<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-45cf4bc7352054ccb0c180410f6eb18c\">K\u1ef9 thu\u1eadt n\u00e0y gi\u00fap b\u00e0i vi\u1ebft m\u1ea1ch l\u1ea1c, d\u1ec5 hi\u1ec3u v\u00e0 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao. Khi \u00e1p d\u1ee5ng, b\u1ea1n kh\u00f4ng ch\u1ec9 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n m\u00e0 c\u00f2n d\u1eabn d\u1eaft ng\u01b0\u1eddi \u0111\u1ecdc qua m\u1ed9t h\u00e0nh tr\u00ecnh, n\u01a1i h\u1ecd th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 logic trong h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n v\u00e0 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c m\u00e0 b\u1ea1n t\u1ea1o ra. C\u1ea5u tr\u00fac &#8220;<strong>Problem-Solution-Impact<\/strong>&#8221; c\u0169ng cho ph\u00e9p b\u1ea1n nh\u1ea5n m\u1ea1nh kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u1ea5n \u0111\u1ec1, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, v\u00e0 t\u1ea1o k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf\u2014nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng trong c\u00e1c b\u00e0i lu\u1eadn \u1ee9ng tuy\u1ec3n h\u1ecdc b\u1ed5ng, l\u00e3nh \u0111\u1ea1o hay ch\u01b0\u01a1ng tr\u00ecnh MBA.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-1024x681.jpg\" alt=\"3 K\u1ef9 Thu\u1eadt &quot;Storytelling&quot; Gi\u00fap B\u00e0i Lu\u1eadn C\u1ee7a B\u1ea1n T\u0103ng T\u00ednh Thuy\u1ebft Ph\u1ee5c - YOUREORG Blog 2\" class=\"wp-image-8804\" style=\"width:700px\" srcset=\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-1024x681.jpg 1024w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-300x200.jpg 300w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-768x511.jpg 768w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-1536x1022.jpg 1536w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-2048x1362.jpg 2048w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.3-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">K\u1ef9 Thu\u1eadt K\u1ebft C\u1ea5u (Structured Storytelling: &#8220;Problem-Solution-Impact&#8221;). <em>Credit<\/em>: mba.wharton.upenn.edu<\/figcaption><\/figure>\n<\/div>\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-nv-site-bg-color has-midnight-gradient-background has-text-color has-background has-link-color wp-elements-8d69dca53fbdca5b398286a9265ec8ad\" style=\"font-size:25px\"><strong>3. K\u1ef9 Thu\u1eadt K\u1ebft N\u1ed1i C\u1ea3m X\u00fac (Emotional Connection: &#8220;Why It Matters&#8221;)<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-ef13220ed544f7e02a12dc875e9a2714\">\u2705 <strong><span style=\"text-decoration: underline;\">Ph\u00e2n T\u00edch K\u1ef9 Thu\u1eadt<\/span><\/strong>: K\u1ef9 thu\u1eadt <strong>K\u1ebft N\u1ed1i C\u1ea3m X\u00fac<\/strong> kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n g\u1eafn k\u1ebft b\u00e0i lu\u1eadn v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n. B\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch l\u00fd do c\u00e1 nh\u00e2n, \u0111\u1ed9ng l\u1ef1c n\u1ed9i t\u1ea1i v\u00e0 gi\u00e1 tr\u1ecb s\u00e2u s\u1eafc c\u1ee7a nh\u1eefng vi\u1ec7c b\u1ea1n l\u00e0m, k\u1ef9 thu\u1eadt n\u00e0y t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 ni\u1ec1m tin. Khi ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c \u00fd ngh\u0129a v\u00e0 \u0111am m\u00ea th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea1n, b\u00e0i lu\u1eadn s\u1ebd tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-e91e43651c3841f24aa83dc83d8a857a\"><strong>T\u1ea1i Sao K\u1ebft N\u1ed1i C\u1ea3m X\u00fac Quan Tr\u1ecdng?<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-483a6cedc03c3599fb40bc894597c809\">\u2714\ufe0f <strong>G\u00e2y \u1ea4n T\u01b0\u1ee3ng M\u1ea1nh M\u1ebd:<\/strong> H\u1ed9i \u0111\u1ed3ng x\u00e9t duy\u1ec7t \u0111\u1ecdc h\u00e0ng tr\u0103m b\u00e0i lu\u1eadn. M\u1ed9t c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac, th\u1ec3 hi\u1ec7n s\u1ef1 ch\u00e2n th\u00e0nh v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u00e1 nh\u00e2n, s\u1ebd gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-2b67ce2e3c0337de4cae6ae85b43aeeb\">\u2714\ufe0f <strong>Thuy\u1ebft Ph\u1ee5c H\u01a1n:<\/strong> Ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng ch\u1ec9 mu\u1ed1n bi\u1ebft b\u1ea1n l\u00e0m g\u00ec, m\u00e0 c\u00f2n mu\u1ed1n hi\u1ec3u t\u1ea1i sao b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. \u0110\u1ed9ng l\u1ef1c c\u00e1 nh\u00e2n l\u00e0 y\u1ebfu t\u1ed1 thuy\u1ebft ph\u1ee5c m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-7307b046a22fe67dd03a1b2826210b7d\">\u2714\ufe0f <strong>T\u1ea1o S\u1ef1 \u0110\u1ed3ng C\u1ea3m:<\/strong> M\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea3m x\u00fac gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y m\u00ecnh trong c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ho\u1eb7c c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n \u0111ang theo \u0111u\u1ed5i.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-c3fe4a02baaebcf019e1bc963c77794d\"><strong>K\u1ebft C\u1ea5u C\u01a1 B\u1ea3n<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-a577da97977881b8491c6e8a37bd68bf\">K\u1ebft n\u1ed1i c\u1ea3m x\u00fac hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng d\u1ef1a tr\u00ean ba y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-c479fa7d8cf1d55b3fc8448603f3c9df\">\u2611\ufe0f <strong>Tr\u1ea3i Nghi\u1ec7m C\u00e1 Nh\u00e2n:<\/strong> M\u1ed9t s\u1ef1 ki\u1ec7n, kho\u1ea3nh kh\u1eafc ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u1ee5 th\u1ec3 trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-0f3df876b6ae8b9676f0759b54b36474\">\u2611\ufe0f <strong>T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn B\u1ea1n:<\/strong> \u0110i\u1ec1u b\u1ea1n c\u1ea3m nh\u1eadn, h\u1ecdc \u0111\u01b0\u1ee3c ho\u1eb7c thay \u0111\u1ed5i sau tr\u1ea3i nghi\u1ec7m \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-07194bf41209316367bfdfb6b8984172\">\u2611\ufe0f <strong>Cam K\u1ebft H\u00e0nh \u0110\u1ed9ng:<\/strong> C\u00e1ch tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n trong hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><span style=\"text-decoration: underline;\">V\u00ed d\u1ee5 Qu\u1ea3n tr\u1ecb kinh doanh<\/span><\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-badc9ec431cb6e518d8164d324d1150d\">N\u1ebfu b\u1ea1n \u0111ang \u1ee9ng tuy\u1ec3n v\u00e0o MBA, h\u00e3y k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi c\u00e2u chuy\u1ec7n kinh doanh c\u1ee7a ch\u00ednh m\u00ecnh:<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-c0879aa6554088c15d8d528c8ac6b830\">\u2705 <strong>Tr\u1ea3i Nghi\u1ec7m C\u00e1 Nh\u00e2n:<\/strong> &#8220;<em>T\u00f4i l\u1edbn l\u00ean trong m\u1ed9t gia \u0111\u00ecnh kinh doanh nh\u1ecf. Cha m\u1eb9 t\u00f4i th\u01b0\u1eddng th\u1ee9c \u0111\u1ebfn n\u1eeda \u0111\u00eam \u0111\u1ec3 qu\u1ea3n l\u00fd s\u1ed5 s\u00e1ch, v\u00e0 t\u00f4i th\u1ea5y h\u1ecd lo l\u1eafng m\u1ed7i khi doanh s\u1ed1 kh\u00f4ng \u0111\u1ea1t ch\u1ec9 ti\u00eau.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-9f1acb690150ea26a50ac0eacddd0fac\">\u2705 <strong>T\u00e1c \u0110\u1ed9ng \u0110\u1ebfn B\u1ea1n:<\/strong> &#8220;<em>Tr\u1ea3i nghi\u1ec7m \u0111\u00f3 khi\u1ebfn t\u00f4i hi\u1ec3u r\u1eb1ng kinh doanh kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i nhu\u1eadn. \u0110\u00f3 c\u00f2n l\u00e0 c\u00e1ch m\u1ed7i ng\u01b0\u1eddi lao \u0111\u1ed9ng gi\u1eef v\u1eefng s\u1ef1 \u1ed5n \u0111\u1ecbnh cho gia \u0111\u00ecnh v\u00e0 \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/em>&#8220;<\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-e915f43c93d08a03f09eac80582fcf23\">\u2705 <strong>Cam K\u1ebft H\u00e0nh \u0110\u1ed9ng:<\/strong> &#8220;<em>T\u00f4i mong mu\u1ed1n s\u1eed d\u1ee5ng ki\u1ebfn th\u1ee9c kinh doanh \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ed9ng \u0111\u1ed3ng m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5.<\/em>&#8220;<\/p>\n\n\n\n<ul class=\"wp-block-list has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-aedad6accd16ad155d234d4d035544c3\"><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4-1024x538.jpg\" alt=\"\" class=\"wp-image-8806\" style=\"width:700px\" srcset=\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4-1024x538.jpg 1024w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4-300x158.jpg 300w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4-768x403.jpg 768w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4-18x9.jpg 18w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/Public-narrative-post-13.4.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">K\u1ef9 Thu\u1eadt K\u1ebft N\u1ed1i C\u1ea3m X\u00fac (Emotional Connection: &#8220;Why It Matters&#8221;). <em>Credit<\/em>: online.hbs.edu<\/figcaption><\/figure>\n<\/div>\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-neve-link-color-color has-blush-bordeaux-gradient-background has-text-color has-background has-link-color wp-elements-35e96252bc3a32311b3d83dba943e54d\" style=\"font-size:25px\"><strong>L\u1eddi K\u1ebft<\/strong><\/p>\n\n\n\n<p class=\"has-nv-light-bg-color has-text-color has-link-color has-medium-font-size wp-elements-4948cce2c21767d4d79b6910f98316de\">K\u1ef9 thu\u1eadt <strong>C\u00e1 Nh\u00e2n<\/strong> <strong>Ho\u00e1 <\/strong>, K\u1ef9 thu\u1eadt <strong>K\u1ebft C\u1ea5u<\/strong>, v\u00e0 K\u1ef9 thu\u1eadt <strong>K\u1ebft N\u1ed1i C\u1ea3m X\u00fac<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap b\u00e0i lu\u1eadn c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng m\u00e0 c\u00f2n thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i. H\u00e3y \u00e1p d\u1ee5ng ch\u00fang \u0111\u1ec3 bi\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n th\u00e0nh c\u00e2u chuy\u1ec7n \u0111\u00e1ng nh\u1edb, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd trong m\u1ecdi b\u00e0i lu\u1eadn.<\/p>\n\n\n\n<p class=\"has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-9b37720238aa63845c513d78a8792b47\">\ud83d\udc49 <strong>\u0110\u0103ng k\u00fd ngay kh\u00f3a h\u1ecdc Vi\u1ebft lu\u1eadn s\u0103n h\u1ecdc b\u1ed5ng t\u1ea1i YOUREORG<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 th\u1ef1c h\u00e0nh vi\u1ebft Public Narrative chuy\u00ean nghi\u1ec7p!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"784\" src=\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6-1024x784.jpg\" alt=\"Th\u1ea7y Phong t\u1ea1i tr\u01b0\u1eddng Harvard Kennedy School tham gia kho\u00e1 h\u1ecdc Public Narrative.\" class=\"wp-image-8552\" style=\"width:750px\" srcset=\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6-1024x784.jpg 1024w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6-300x230.jpg 300w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6-768x588.jpg 768w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6-16x12.jpg 16w, https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2024\/12\/public-narrative-3-post-6.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Th\u1ea7y Phong t\u1ea1i tr\u01b0\u1eddng Harvard Kennedy School tham gia kho\u00e1 h\u1ecdc Public Narrative.<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-nv-dark-bg-color has-text-color has-link-color has-medium-font-size wp-elements-ba48ebb785fd54399ae8efdf1fb77e5a\"><strong>\u0110\u1ecdc th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc: <\/strong><a href=\"https:\/\/youre.org.vn\/khoa-viet-luan-hoc-bong\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youre.org.vn\/khoa-viet-luan-hoc-bong\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Storytelling, hay ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n, l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap b\u00e0i lu\u1eadn c\u1ee7a b\u1ea1n tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e1ng nh\u1edb h\u01a1n. \u0110\u1eb7c bi\u1ec7t, khi b\u1ea1n \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng, l\u00e3nh \u0111\u1ea1o, ho\u1eb7c MBA, storytelling c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi h\u1ed9i \u0111\u1ed3ng tuy\u1ec3n ch\u1ecdn v\u00e0 t\u1ea1o&hellip;&nbsp;<a href=\"https:\/\/blog.youre.org.vn\/en\/ky-thuat-storytelling-hieu-qua-bai-luan\/\" class=\"\" rel=\"bookmark\">\u0110\u1ecdc th\u00eam \u00bb<span class=\"screen-reader-text\">3 K\u1ef9 Thu\u1eadt &#8220;Storytelling&#8221; Gi\u00fap B\u00e0i Lu\u1eadn C\u1ee7a B\u1ea1n T\u0103ng T\u00ednh Thuy\u1ebft Ph\u1ee5c<\/span><\/a><\/p>","protected":false},"author":9,"featured_media":8794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82,83],"tags":[257,261,136,268,178,266,168],"class_list":["post-8793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","category-public-narrative-leadership","tag-public-narrative","tag-public-narrative-aas","tag-public-narrative-chevening","tag-public-narrative-erasmus-mundus","tag-public-narrative-fulbright","tag-public-narrative-ifp","tag-public-narrative-viet-luan-hoc-bong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 K\u1ef9 Thu\u1eadt &quot;Storytelling&quot; 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