{"id":8604,"date":"2024-12-20T04:11:05","date_gmt":"2024-12-19T21:11:05","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=8604"},"modified":"2025-02-10T11:53:03","modified_gmt":"2025-02-10T04:53:03","slug":"ke-cau-chuyen-truyen-cam-hung","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/ke-cau-chuyen-truyen-cam-hung\/","title":{"rendered":"C\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc"},"content":{"rendered":"

C\u00e2u chuy\u1ec7n l\u00e0 s\u1ee9c m\u1ea1nh.<\/strong> M\u1ed9t c\u00e2u chuy\u1ec7n hay kh\u00f4ng ch\u1ec9 khi\u1ebfn ng\u01b0\u1eddi nghe b\u1ecb thu h\u00fat, m\u00e0 c\u00f2n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac s\u00e2u th\u1eb3m nh\u1ea5t, th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u201chay\u201d m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1?<\/p>\n\n\n\n

B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng, c\u00e1ch x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng m\u1eb9o th\u1ef1c t\u1ebf \u0111\u1ec3 \u00e1p d\u1ee5ng ngay trong cu\u1ed9c s\u1ed1ng, c\u00f4ng vi\u1ec7c, v\u00e0 h\u1ecdc t\u1eadp.<\/p>\n\n\n\n

1. T\u1ea1i sao c\u00e2u chuy\u1ec7n c\u00f3 s\u1ee9c m\u1ea1nh v\u01b0\u1ee3t th\u1eddi gian?<\/strong><\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin, m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3:<\/p>\n\n\n\n

\u2705 Truy\u1ec1n c\u1ea3m h\u1ee9ng:<\/strong> M\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi nghe.<\/p>\n\n\n\n

\u2705 X\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i:<\/strong> Con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m khi nh\u00ecn th\u1ea5y ch\u00ednh m\u00ecnh trong c\u00e2u chuy\u1ec7n c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n

\u2705 Thuy\u1ebft ph\u1ee5c hi\u1ec7u qu\u1ea3:<\/strong> Thay v\u00ec ch\u1ec9 d\u00f9ng l\u00fd l\u1ebd logic, c\u00e2u chuy\u1ec7n gi\u00fap b\u1ea1n thuy\u1ebft ph\u1ee5c b\u1eb1ng c\u1ea3m x\u00fac, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng thu\u1eadn m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n

<\/p>\n\n\n\n

2. C\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong><\/p>\n\n\n\n

M\u1ed9t c\u00e2u chuy\u1ec7n hay c\u1ea7n c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n

2.1. S\u1ef1 ch\u00e2n th\u1eadt<\/strong><\/p>\n\n\n\n

Kh\u00f4ng c\u1ea7n c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ph\u1ea3i ho\u00e0n h\u1ea3o hay \u0111\u1ea7y k\u1ecbch t\u00ednh \u2013 s\u1ef1 ch\u00e2n th\u1eadt l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t. H\u00e3y k\u1ec3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u00e3 l\u00e0m b\u1ea1n thay \u0111\u1ed5i ho\u1eb7c th\u00fac \u0111\u1ea9y b\u1ea1n h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> M\u1ed9t gi\u00e1o vi\u00ean k\u1ec3 v\u1ec1 l\u1ea7n \u0111\u1ea7u ti\u00ean d\u1ea1y h\u1ecdc trong l\u1edbp h\u1ecdc kh\u00f4ng c\u00f3 \u0111\u1ee7 b\u00e0n gh\u1ebf v\u00e0 c\u00e1ch \u0111i\u1ec1u \u0111\u00f3 khi\u1ebfn c\u00f4 quy\u1ebft t\u00e2m x\u00e2y d\u1ef1ng m\u1ed9t d\u1ef1 \u00e1n c\u1ea3i thi\u1ec7n c\u01a1 s\u1edf v\u1eadt ch\u1ea5t cho tr\u01b0\u1eddng.<\/p>\n\n\n\n

2.2. Xung \u0111\u1ed9t v\u00e0 gi\u1ea3i ph\u00e1p<\/strong><\/p>\n\n\n\n

M\u1ed9t c\u00e2u chuy\u1ec7n hay lu\u00f4n c\u00f3 m\u1ed9t y\u1ebfu t\u1ed1 xung \u0111\u1ed9t \u2013 \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 th\u1eed th\u00e1ch, tr\u1edf ng\u1ea1i, ho\u1eb7c m\u1ed9t c\u00e2u h\u1ecfi ch\u01b0a \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi. Nh\u01b0ng \u0111i\u1ec1u khi\u1ebfn c\u00e2u chuy\u1ec7n th\u1ef1c s\u1ef1 truy\u1ec1n c\u1ea3m h\u1ee9ng l\u00e0 c\u00e1ch b\u1ea1n v\u01b0\u1ee3t qua ho\u1eb7c h\u1ecdc h\u1ecfi t\u1eeb xung \u0111\u1ed9t \u0111\u00f3.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong><\/p>\n\n\n\n

\u2611\ufe0f Xung \u0111\u1ed9t:<\/strong> \u201cL\u1edbn l\u00ean trong m\u1ed9t ng\u00f4i l\u00e0ng nh\u1ecf, t\u00f4i kh\u00f4ng c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn v\u1edbi gi\u00e1o d\u1ee5c ch\u1ea5t l\u01b0\u1ee3ng.<\/em>\u201d<\/p>\n\n\n\n

\u2705 Gi\u1ea3i ph\u00e1p:<\/strong> \u201cNh\u1edd n\u1ed7 l\u1ef1c t\u1ef1 h\u1ecdc v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u1ed9ng \u0111\u1ed3ng, t\u00f4i \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u1ecdc b\u1ed5ng \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean trong gia \u0111\u00ecnh v\u00e0o \u0111\u1ea1i h\u1ecdc.<\/em>\u201d<\/p>\n\n\n\n

2.3. T\u1ea1o c\u1ea3m gi\u00e1c \u201cCh\u00fang Ta\u201d<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi nghe s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i khi c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n ph\u1ea3n \u00e1nh nh\u1eefng gi\u00e1 tr\u1ecb ho\u1eb7c tr\u1ea3i nghi\u1ec7m m\u00e0 h\u1ecd chia s\u1ebb. \u0110\u1eebng \u0111\u1ec3 c\u00e2u chuy\u1ec7n ch\u1ec9 l\u00e0 v\u1ec1 b\u1ea1n \u2013 h\u00e3y bi\u1ebfn n\u00f3 th\u00e0nh c\u00e2u chuy\u1ec7n c\u1ee7a \u201cch\u00fang ta\u201d.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> \u201cCh\u00fang ta \u0111\u1ec1u bi\u1ebft c\u1ea3m gi\u00e1c kh\u00f3 kh\u0103n khi b\u1eaft \u0111\u1ea7u m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb. Nh\u01b0ng ch\u00ednh trong nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3, ch\u00fang ta kh\u00e1m ph\u00e1 ra s\u1ee9c m\u1ea1nh th\u1ef1c s\u1ef1 c\u1ee7a m\u00ecnh.<\/em>\u201d<\/p>\n\n\n\n

2.4. C\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch<\/strong><\/p>\n\n\n\n

M\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y t\u1ed1t \u0111\u1eb9p \u2013 n\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3. H\u00e3y tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: T\u1ea1i sao \u0111i\u1ec1u n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ngay b\u00e2y gi\u1edd?<\/strong><\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> \u201cN\u1ebfu ch\u00fang ta kh\u00f4ng h\u00e0nh \u0111\u1ed9ng ngay h\u00f4m nay, h\u00e0ng tri\u1ec7u tr\u1ebb em s\u1ebd ti\u1ebfp t\u1ee5c b\u1ecb b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i h\u1ecdc t\u1eadp. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t, b\u1eaft \u0111\u1ea7u t\u1eeb ch\u00ednh h\u00e0nh \u0111\u1ed9ng nh\u1ecf nh\u1ea5t.<\/em>\u201d<\/p>\n\n\n

\n
\"Public
The Power of Storytelling: How Humans Create Belief Systems. Credit<\/em>: 5minuteenglish<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

3. C\u00e1ch k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n t\u1ea1o k\u1ebft n\u1ed1i s\u00e2u s\u1eafc<\/strong><\/p>\n\n\n\n

3.1. M\u1edf \u0111\u1ea7u b\u1eb1ng m\u1ed9t kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb<\/strong><\/p>\n\n\n\n

H\u00e3y b\u1eaft \u0111\u1ea7u c\u00e2u chuy\u1ec7n b\u1eb1ng m\u1ed9t h\u00ecnh \u1ea3nh ho\u1eb7c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi nghe d\u1ec5 d\u00e0ng h\u00ecnh dung v\u00e0 b\u01b0\u1edbc v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> “Tr\u1eddi m\u01b0a l\u1edbn h\u00f4m \u1ea5y, t\u00f4i \u0111\u1ee9ng d\u01b0\u1edbi m\u00e1i hi\u00ean nh\u00ecn nh\u1eefng \u0111\u1ee9a tr\u1ebb kh\u00f4ng c\u00f3 gi\u00e0y \u0111i h\u1ecdc. T\u00f4i bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec \u0111\u00f3.<\/em>“<\/p>\n\n\n\n

3.2. S\u1eed d\u1ee5ng c\u1ea3m x\u00fac thay v\u00ec l\u00fd tr\u00ed<\/strong><\/p>\n\n\n\n

Ng\u01b0\u1eddi nghe th\u01b0\u1eddng nh\u1edb c\u1ea3m x\u00fac h\u01a1n l\u00e0 th\u00f4ng tin. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1ch b\u1ea1n c\u1ea3m th\u1ea5y trong c\u00e2u chuy\u1ec7n v\u00e0 chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> Thay v\u00ec n\u00f3i: \u201cT\u00f4i g\u1eb7p kh\u00f3 kh\u0103n khi kh\u1edfi nghi\u1ec7p.<\/em>\u201d H\u00e3y n\u00f3i: \u201cT\u00f4i c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng v\u00e0 hoang mang khi l\u1ea7n th\u1ee9 10 d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh th\u1ea5t b\u1ea1i. Nh\u01b0ng ch\u00ednh c\u1ea3m gi\u00e1c \u1ea5y \u0111\u00e3 th\u00f4i th\u00fac t\u00f4i \u0111\u1ee9ng l\u00ean l\u1ea7n n\u1eefa.<\/em>\u201d<\/p>\n\n\n\n

3.3. K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng<\/strong><\/p>\n\n\n\n

\u0110\u1eebng \u0111\u1ec3 c\u00e2u chuy\u1ec7n k\u1ebft th\u00fac m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. H\u00e3y n\u00f3i r\u00f5 kh\u00e1n gi\u1ea3 c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo.<\/p>\n\n\n\n

V\u00ed d\u1ee5<\/span>:<\/strong> \u201cH\u00f4m nay, t\u00f4i m\u1eddi b\u1ea1n c\u00f9ng tham gia chi\u1ebfn d\u1ecbch quy\u00ean g\u00f3p n\u00e0y. Ch\u1ec9 v\u1edbi m\u1ed9t h\u00e0nh \u0111\u1ed9ng nh\u1ecf t\u1eeb b\u1ea1n, ch\u00fang ta c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u01b0\u01a1ng lai c\u1ee7a h\u00e0ng ngh\u00ecn tr\u1ebb em.<\/em>\u201d<\/p>\n\n\n

\n
\"Public
When making a presentation, leaders need to balance appeals to both logic and emotion \u2014 the head and the heart. Credit<\/em>: sloanreview.mit.edu<\/figcaption><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

C\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u2013 S\u1ee9c m\u1ea1nh c\u1ee7a k\u1ebft n\u1ed1i v\u00e0 c\u1ea3m h\u1ee9ng<\/strong><\/p>\n\n\n\n

\u2705 Trong h\u1ecdc t\u1eadp:<\/strong> C\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng khi xin h\u1ecdc b\u1ed5ng, th\u1ef1c t\u1eadp, ho\u1eb7c vi\u1ec7c l\u00e0m.<\/p>\n\n\n\n

\u2705 Trong c\u00f4ng vi\u1ec7c:<\/strong> K\u1ef9 n\u0103ng k\u1ec3 chuy\u1ec7n gi\u00fap b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p, ho\u1eb7c \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n

\u2705 Trong cu\u1ed9c s\u1ed1ng:<\/strong> M\u1ed9t c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng c\u00f3 th\u1ec3 t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 thay \u0111\u1ed5i trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n

Ai c\u0169ng c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u00e1ng k\u1ec3.<\/strong> H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u1ecf nh\u1ea5t, c\u1ea5u tr\u00fac c\u00e2u chuy\u1ec7n theo h\u01b0\u1edbng ch\u00e2n th\u1ef1c, c\u1ea3m x\u00fac v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. B\u1ea1n kh\u00f4ng ch\u1ec9 k\u1ec3 chuy\u1ec7n, m\u00e0 c\u00f2n k\u1ebft n\u1ed1i v\u00e0 thay \u0111\u1ed5i c\u00e1ch ng\u01b0\u1eddi kh\u00e1c nh\u00ecn th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

\ud83d\udc49 Tham gia ngay kh\u00f3a h\u1ecdc t\u1ea1i YOUREORG \u0111\u1ec3 kh\u00e1m ph\u00e1 s\u1ee9c m\u1ea1nh c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh c\u00f4ng c\u1ee5 truy\u1ec1n c\u1ea3m h\u1ee9ng!<\/strong><\/p>\n\n\n

\n
\"Th\u1ea7y
Th\u1ea7y Phong t\u1ea1i tr\u01b0\u1eddng Harvard Kennedy School tham gia kho\u00e1 h\u1ecdc Public Narrative.<\/figcaption><\/figure>\n<\/div>\n\n\n

\u0110\u1ecdc th\u00eam v\u1ec1 kh\u00f3a h\u1ecdc: <\/strong>https:\/\/youre.org.vn\/khoa-viet-luan-hoc-bong\/<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

C\u00e2u chuy\u1ec7n l\u00e0 s\u1ee9c m\u1ea1nh. M\u1ed9t c\u00e2u chuy\u1ec7n hay kh\u00f4ng ch\u1ec9 khi\u1ebfn ng\u01b0\u1eddi nghe b\u1ecb thu h\u00fat, m\u00e0 c\u00f2n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac s\u00e2u th\u1eb3m nh\u1ea5t, th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00f4ng ch\u1ec9 \u201chay\u201d m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i th\u1ef1c s\u1ef1? 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