{"id":3387,"date":"2022-01-10T15:00:52","date_gmt":"2022-01-10T08:00:52","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=3387"},"modified":"2026-01-06T10:26:28","modified_gmt":"2026-01-06T03:26:28","slug":"xay-dung-thuong-hieu-ca-nhan-bi-quyet-thanh-cong-ky-nguyen-ky-thuat-so","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/xay-dung-thuong-hieu-ca-nhan-bi-quyet-thanh-cong-ky-nguyen-ky-thuat-so\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – b\u00ed quy\u1ebft \u0111\u1ec3 kh\u00f4ng h\u00f2a tan trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1.<\/em><\/p>\n\n\n\n

\u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec Google n\u00f3i\u201d. Chris Anderson \u0111\u00e3 t\u1eebng n\u00f3i nh\u01b0 th\u1ebf. V\u00e0 c\u00e2u n\u00f3i \u0111\u00f3 c\u00e0ng \u0111\u00fang trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay. B\u1ea1n c\u00f3 th\u1eeba nh\u1eadn r\u1eb1ng b\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec b\u1ea1n kh\u00f4ng bi\u1ebft th\u00ec 99% b\u1ea1n s\u1ebd tra Google kh\u00f4ng? \u0110\u00e2y l\u00e0 m\u1ed9t kho t\u00e0ng ki\u1ebfn th\u1ee9c kh\u1ed5ng l\u1ed3 trong k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7 ng\u00e0y nay. N\u00f3 s\u1ebd gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, cung c\u1ea5p th\u00f4ng tin,… cho b\u1ea1n. V\u00ed d\u1ee5 nh\u01b0: \u0111\u1ecba danh n\u00e0y \u1edf \u0111\u00e2u? ho\u1eb7c m\u00f3n \u0103n n\u00e0y ch\u1ebf bi\u1ebfn nh\u01b0 th\u1ebf n\u00e0o?,… hay th\u1eadm ch\u00ed l\u00e0 gi\u00fap b\u1ea1n bi\u1ebft v\u1ec1 ng\u01b0\u1eddi n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n

Digital \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o nhi\u1ec1u g\u00f3c \u0111\u1ed9 trong cu\u1ed9c s\u1ed1ng \u0111\u1eb7c bi\u1ec7t l\u00e0 kinh t\u1ebf. \u0110i\u1ec1u n\u00e0y gi\u00fap ch\u00fang ta ti\u1ebfp c\u1eadn, b\u1eaft k\u1ecbp v\u1edbi x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng c\u0169ng nh\u01b0 l\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng vi\u1ec7c kinh doanh t\u1ed1t h\u01a1n. Nh\u01b0ng ch\u00fang ta c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 h\u00f2a nh\u1eadp ch\u1ee9 kh\u00f4ng h\u00f2a tan trong th\u1eddi \u0111\u1ea1i n\u00e0y? \u0110\u00f3 ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

M\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng (s\u1ea3n ph\u1ea9m, c\u00e1 nh\u00e2n, doanh nghi\u1ec7p,\u2026) g\u1ecdi l\u00e0 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u khi n\u00f3 \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng (nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng) bi\u1ebft \u0111\u1ebfn (brand awareness). Brand c\u00e0ng m\u1ea1nh th\u00ec nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u01b0\u01a1ng\/ni\u1ec1m tin (brand preference\/trust) c\u00e0ng cao, t\u1ea1o \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh ri\u00eang nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c th\u1ee5 (brand personality), c\u00f3 s\u1ef1 g\u1ea7n g\u0169i (brand familiarity) v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn b\u00f3 d\u00e0i l\u00e2u (brand loyalty). Khi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c h\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng l\u00e0 l\u00fac n\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh gi\u00fap t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi c\u00f3 th\u1ec3 l\u1edbn h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, ta hay g\u1ecdi l\u00e0 \u201cdanh ti\u1ebfng<\/a>\u201d (reputation) c\u00f2n thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh th\u00ec g\u1ecdi l\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (brand equity).<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty ho\u1eb7c c\u00e1 nh\u00e2n, b\u1ea1n n\u00ean ki\u1ec3m tra s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 xem \u0111i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm t\u00ean c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 th\u00f4ng qua SEO<\/a> (Search Engine Optimization). Cho d\u00f9 b\u1ea1n l\u00e0 doanh nh\u00e2n, chuy\u00ean gia, nh\u00e0 l\u00e3nh \u0111\u1ea1o, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh hay ch\u1ee7 s\u1edf h\u1eefu doanh nghi\u1ec7p, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 mang l\u1ea1i nhi\u1ec1u k\u1ebft n\u1ed1i, kh\u00e1ch h\u00e0ng v\u00e0 doanh thu h\u01a1n. B\u1edfi l\u1ebd, nhi\u1ec7m v\u1ee5 c\u1ee7a SEO l\u00e0 gi\u00fap website gia t\u0103ng c\u00e1c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi truy c\u1eadp, li\u00ean t\u1ee5c v\u00e0 b\u1ec1n b\u1ec9 qua m\u1ed7i ng\u00e0y, m\u1ed7i n\u0103m. H\u00e3y nh\u1edb \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 tr\u00e1nh nh\u1ea7m l\u1eabn trong t\u01b0 t\u01b0\u1edfng: M\u1ee5c \u0111\u00edch c\u1ee7a SEO kh\u00f4ng ph\u1ea3i l\u00e0 Google, m\u00e0 l\u00e0 ng\u01b0\u1eddi truy c\u1eadp hay n\u00f3i \u0111\u00fang h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

C\u00f3 m\u1ed9t hi\u1ec7n th\u1ef1c kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, k\u1ec3 t\u1eeb khi \u0111\u1ea1i d\u1ecbch xu\u1ea5t hi\u1ec7n, h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb h\u1ed9i h\u1ecdp, b\u00e1n h\u00e0ng hay giao d\u1ecbch kinh doanh,… \u0111\u1ec1u \u0111\u01b0\u1ee3c di\u1ec5n ra tr\u1ef1c tuy\u1ebfn. Kh\u00e1ch h\u00e0ng c\u0169ng th\u1ebf, h\u1ecd nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn r\u1ea5t nhi\u1ec1u, t\u00ecm ki\u1ebfm k\u1ebft n\u1ed1i th\u00edch h\u1ee3p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 s\u1eed d\u1ee5ng. V\u00e0 sau \u0111\u00e2y t\u00f4i s\u1ebd n\u00eau ra 3 l\u1ee3i \u00edch c\u00f3 th\u1ec3 d\u1ec5 th\u1ea5y nh\u1ea5t khi b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n

1. Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n

\u201cL\u00e0m vi\u1ec7c online\u201d l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb \u0111\u1ec3 mi\u00eau t\u1ea3 t\u00ecnh tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u00e0nh ngh\u1ec1, \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi t\u1eeb ch\u1ee7 doanh nghi\u1ec7p cho \u0111\u1ebfn nh\u00e2n vi\u00ean v\u00e0 ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c t\u1ef1 do. Freelancer l\u00e0 thu\u1eadt ng\u1eef kh\u00f4ng qu\u00e1 xa l\u1ea1 v\u1edbi ch\u00fang ta ng\u00e0y nay \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb. V\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u1ef1a ch\u1ecdn nh\u00e2n l\u1ef1c th\u00edch h\u1ee3p \u0111\u1ed3ng th\u1eddi n\u00f3 c\u0169ng l\u00e0 m\u00f3n \u0103n ngon thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u01a1n.<\/p>\n\n\n\n

Hi\u1ec3n nhi\u00ean, c\u00e1 nh\u00e2n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp cao h\u01a1n. T\u00f4i v\u00ed d\u1ee5, m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ea7n tuy\u1ec3n c\u1ed9ng t\u00e1c vi\u00ean vi\u1ebft b\u00e0i SEO, n\u1ed9i dung cho website l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng v\u1edbi chi ph\u00ed dao \u0111\u1ed9ng trong kho\u1ea3ng 4 000 000-6 000 000 \u0111. N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n ch\u01b0a c\u00f3 ai bi\u1ebft \u0111\u1ebfn th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o deal gi\u00e1 tr\u00ean con s\u1ed1 7 tri\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, v\u1edbi ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c th\u1ecfa thu\u1eadn gi\u00e1 cao v\u1edbi nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1. C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0: duy tr\u00ec c\u00e1c c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3n th\u00e2n (tr\u00ed tu\u1ec7, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m) v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c thu nh\u1eadp cao v\u00ec th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng minh gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

2. \u0110\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong><\/p>\n\n\n\n

Ng\u00e0y nay, kinh t\u1ebf c\u00e0ng ph\u00e1t tri\u1ec3n, vi\u1ec7c c\u1ea1nh tranh gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, c\u00e1 nh\u00e2n v\u1edbi c\u00e1 nh\u00e2n c\u00e0ng di\u1ec5n ra ph\u1ee9c t\u1ea1p v\u00e0 gay g\u1eaft h\u01a1n. Brand awareness c\u00e0ng cao hay th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n s\u1ebd chi\u1ebfm \u0111\u01b0\u1ee3c \u01b0u th\u1ebf c\u1ea1nh tranh. <\/p>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 b\u00e3o h\u00f2a n\u1eb7ng n\u1ec1 b\u1edfi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi. V\u00ec th\u1ebf, \u0111\u1ec3 kh\u00f4ng b\u1ecb tr\u1ed9n l\u1eabn v\u00e0o \u0111\u00e1m \u0111\u00f4ng, b\u1ea1n ph\u1ea3i kh\u00e1c bi\u1ec7t n\u00f3i \u0111\u00fang h\u01a1n l\u00e0 ph\u1ea3i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. B\u1edfi l\u1ebd, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 hay kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft h\u1ecd \u0111ang kinh doanh v\u1edbi ai, b\u1ea5t k\u1ec3 l\u0129nh v\u1ef1c hay ng\u00e0nh ngh\u1ec1 n\u00e0o. H\u1ecd mu\u1ed1n t\u00ecm m\u1ed9t ng\u01b0\u1eddi m\u00e0 h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 \u0111\u00e1nh gi\u00e1 cao. B\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 t\u1ef1 \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n l\u00e0 ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n ho\u1eb7c chuy\u00ean gia trong l\u0129nh v\u1ef1c b\u1ea1n theo \u0111u\u1ed5i, b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn h\u01a1n nhi\u1ec1u so v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

3. K\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n<\/strong><\/p>\n\n\n\n

\u201cK\u1ebft n\u1ed1i l\u00e0 ti\u1ec1n t\u1ec7 m\u1edbi\u201d. B\u1ea3n ch\u1ea5t c\u1ee7a ti\u1ec1n t\u1ec7 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n gi\u00fap cho qu\u00e1 tr\u00ecnh trao \u0111\u1ed5i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ec5 d\u00e0ng h\u01a1n. V\u00e0 trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, s\u1ef1 k\u1ebft n\u1ed1i ch\u00ednh l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a v\u00e0ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i t\u1eeb th\u00f4ng tin, d\u1ecbch v\u1ee5 \u0111\u1ebfn c\u1ea3 mua b\u00e1n. Covid-19 \u0111\u00e3 t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn m\u1ecdi l\u0129nh v\u1ef1c, h\u1ea1n ch\u1ebf s\u1ef1 di chuy\u1ec3n, g\u1eb7p m\u1eb7t v\u00e0 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i linh ho\u1ea1t thay \u0111\u1ed5i ph\u01b0\u01a1ng th\u1ee9c c\u00f4ng t\u00e1c, l\u00e0m vi\u1ec7c, k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u00f4ng qua tr\u1ef1c tuy\u1ebfn. N\u1ec1n kinh t\u1ebf \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i l\u1edbn v\u1ec1 k\u1ef9 thu\u1eadt s\u1ed1 v\u00ec th\u1ebf vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng. B\u1ea1n mu\u1ed1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 m\u1ea1ng l\u01b0\u1edbi m\u1ea1nh m\u1ebd nh\u1ea5t t\u1ed3n t\u1ea1i ng\u00e0y nay. <\/p>\n\n\n\n

T\u00f4i v\u00ed von th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n nh\u01b0 m\u1ed9t s\u01a1 y\u1ebfu l\u00fd l\u1ecbch th\u1eddi hi\u1ec7n \u0111\u1ea1i c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i v\u1ed9i v\u00e3 ch\u1ea1y \u0111i g\u1eedi CV cho nhi\u1ec1u nh\u00e0 tuy\u1ec3n d\u1ee5ng theo ki\u1ec3u ph\u00e1t t\u1edd r\u01a1i – g\u1eb7p \u0111\u00e2u r\u1ea3i CV \u1edf \u0111\u1ea5y. T\u00f4i th\u1ea5y th\u1ef1c tr\u1ea1ng n\u00e0y di\u1ec5n ra r\u1ea5t nhi\u1ec1u, n\u00f3 kh\u00f4ng l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n m\u00e0 \u0111\u00f4i khi c\u00f2n h\u1ea1 th\u1ea5p tr\u00ecnh \u0111\u1ed9, n\u0103ng l\u1ef1c c\u1ee7a b\u1ea1n m\u00e0 tr\u01b0\u1edbc h\u1ebft l\u00e0 t\u00f4i th\u1ea5y t\u1ed1n kha kh\u00e1 th\u1eddi gian c\u1ee7a b\u1ea1n r\u1ed3i \u0111\u1ea7y. X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i c\u1ee7a b\u1ea1n s\u1ebd t\u1ea1o ra nhi\u1ec1u ngu\u1ed3n gi\u1edbi thi\u1ec7u, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, kinh doanh v\u00e0 thu nh\u1eadp c\u1ee7a b\u1ea1n t\u1eeb \u0111\u00f3 s\u1ebd \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n. N\u00f3 kh\u00e1c v\u1edbi \u201cr\u1ea3i CV\u201d \u1edf ch\u1ed7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u1ec3 hi\u1ec7n kh\u00f4ng ph\u1ea3i b\u1ea1n bi\u1ebft \u0111\u1ebfn ai m\u00e0 l\u00e0 ai bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, th\u00e0nh c\u00f4ng t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi vi\u1ec7c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1ea1n, tin t\u01b0\u1edfng b\u1ea1n v\u00e0 l\u1ef1a ch\u1ecdn b\u1ea1n. V\u00ec th\u1ebf, vi\u1ec7c b\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 b\u00e2y gi\u1edd l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u1ea1nh.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h4>","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – b\u00ed quy\u1ebft \u0111\u1ec3 kh\u00f4ng h\u00f2a tan trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. \u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00f3i, \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec Google n\u00f3i\u201d. Chris Anderson \u0111\u00e3 t\u1eebng n\u00f3i nh\u01b0 th\u1ebf. V\u00e0 c\u00e2u n\u00f3i \u0111\u00f3 c\u00e0ng \u0111\u00fang trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 hi\u1ec7n nay.… \u0110\u1ecdc th\u00eam \u00bbX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":3388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-3387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - b\u00ed quy\u1ebft \u0111\u1ec3 kh\u00f4ng h\u00f2a tan trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1. 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