{"id":3374,"date":"2021-12-08T12:38:34","date_gmt":"2021-12-08T05:38:34","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=3374"},"modified":"2026-01-06T10:26:52","modified_gmt":"2026-01-06T03:26:52","slug":"nhat-quan-thuong-hieu-khong-co-nghia-la-nham-chan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/nhat-quan-thuong-hieu-khong-co-nghia-la-nham-chan\/","title":{"rendered":"Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00e0m ch\u00e1n"},"content":{"rendered":"

Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u – nh\u1ea5t qu\u00e1n th\u00e0nh c\u00f4ng<\/em><\/p>\n\n\n\n

B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khi x\u00e2y d\u1ef1ng c\u0169ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau<\/a> \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn di\u1ec7n t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi d\u1ec5 nh\u1eadn bi\u1ebft c\u0169ng nh\u01b0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u01a1n. V\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 b\u1ea1n gi\u1ea3i m\u00e3 m\u1ee5c ti\u00eau n\u00e0y.<\/p>\n\n\n\n

T\u00ednh nh\u1ea5t qu\u00e1n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n xuy\u00ean su\u1ed1t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. S\u1ebd kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ch\u1ee9ng ki\u1ebfn m\u1ed9t c\u00f4ng ty r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u201cl\u1ea1c l\u1ed1i\u201d trong qu\u00e1 tr\u00ecnh duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 x\u1ea3y ra v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n, b\u1edfi ch\u00fang ta mu\u1ed1n nhanh m\u1edf r\u1ed9ng quy m\u00f4, t\u1ea1o ra nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0ng v\u00f4 h\u00ecnh trung n\u00f3 khi\u1ebfn b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1edb b\u00f2ng bong.<\/p>\n\n\n\n

Nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a cho b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. B\u1edfi l\u1ebd Jim Mullen \u0111\u00e3 t\u1eebng n\u00f3i: \u201cKhi nh\u00ecn v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, b\u1ea1n nh\u00ecn th\u1ea5y m\u1ed9t l\u1eddi h\u1ee9a\u201d. L\u1eddi h\u1ee9a n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1ea5t qu\u00e1n trong su\u1ed1t c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb ph\u00eda tr\u01b0\u1edbc v\u00e0 ph\u00eda sau c\u1ee7a b\u1ea1n \u0111\u1ec3 duy tr\u00ec t\u00ednh to\u00e0n v\u1eb9n. Duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, n\u1ed7 l\u1ef1c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau v\u00e0 g\u00ecn gi\u1eef c\u00e1c chu\u1ea9n m\u1ef1c, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t c\u00e1 nh\u00e2n hay t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/p>\n\n\n\n

L\u00fac \u0111\u1ea7u, s\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1ng ch\u00fa \u00fd, nh\u01b0ng vi\u1ec7c kh\u00f4ng x\u00e1c \u0111\u1ecbnh v\u00e0 g\u1eafn b\u00f3 v\u1edbi m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 g\u00e2y ra t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean r\u1eddi r\u1ea1c, kh\u00f4ng \u0111\u00e1ng tin c\u1eady v\u00e0 b\u1ecb chia r\u1ebd \u0111\u1ebfn m\u1ee9c g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean v\u00e0 th\u1eadm ch\u00ed c\u1ea3 \u0111\u1ed9i ng\u0169 \u0111i\u1ec1u h\u00e0nh.<\/p>\n\n\n\n

\u0110\u1eebng ngh\u0129 r\u1eb1ng nh\u1ea5t qu\u00e1n l\u00e0 nh\u00e0m ch\u00e1n<\/strong><\/h2>\n\n\n\n

Ch\u00fang ta lu\u00f4n c\u00f3 suy ngh\u0129 n\u1ebfu nh\u1ea5t qu\u00e1n c\u1ee9 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t vi\u1ec7c s\u1ebd t\u1ea1o ra s\u1ef1 nh\u00e0m ch\u00e1n v\u1edbi kh\u00e1ch h\u00e0ng. V\u1eady b\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y Coke, Apple hay Virgin Records l\u00e0 nh\u00e0m ch\u00e1n kh\u00f4ng? C\u00e1c th\u01b0\u01a1ng hi\u1ec7u danh ti\u1ebfng n\u00e0y \u0111\u1ec1u xem s\u1ef1 nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft h\u00e0ng \u0111\u1ea7u cho s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. <\/p>\n\n\n\n

T\u00f4i bi\u1ebft c\u00e1c doanh nghi\u1ec7p kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 (Digital media). T\u00f4i th\u1eeba nh\u1eadn \u0111i\u1ec1u n\u00e0y l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng c\u1ed1t l\u00f5i c\u1ee7a nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u00e0 s\u00e1ng t\u1ea1o trang ph\u1ee5c (h\u00ecnh th\u1ee9c) l\u00e0m n\u1ed5i b\u1eadt gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3n th\u00e2n (n\u1ed9i dung). S\u1ef1 thay \u0111\u1ed5i trang ph\u1ee5c cho th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u00f3 c\u00e1i nh\u00ecn m\u1edbi m\u1ebb, \u0111a d\u1ea1ng h\u01a1n. Tr\u00ean h\u1ebft, kh\u00e1ch h\u00e0ng c\u00e0ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t th\u1ee9 g\u00ec \u0111\u00f3 – s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n – th\u00ec h\u1ecd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng th\u00edch n\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cs\u1ef1 ti\u1ebfp x\u00fac \u0111\u01a1n thu\u1ea7n\u201d.<\/p>\n\n\n\n

To\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 c\u1ea7n ph\u1ea3i \u1ee7ng h\u1ed9 v\u00e0 h\u00e0nh \u0111\u1ed9ng v\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h2>\n\n\n\n

Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

\u0110\u1ec3 t\u0103ng \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean nh\u1ea5t qu\u00e1n h\u00e0nh \u0111\u1ed9ng. T\u1eeb ch\u1ee7 doanh nghi\u1ec7p, gi\u00e1m \u0111\u1ed1c c\u00e1c b\u1ed9 ph\u1eadn, tr\u01b0\u1edfng ph\u00f2ng, qu\u1ea3n l\u00fd \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean k\u1ec3 c\u1ea3 nh\u00e2n vi\u00ean th\u1ef1c t\u1eadp ph\u1ea3i th\u1ea5u hi\u1ec3u, \u0111\u1ed3ng l\u00f2ng v\u00e0 th\u1ef1c hi\u1ec7n theo nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\u0110\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 phong c\u00e1ch v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 nh\u00e2n vi\u00ean th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c n\u1ed9i dung th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, bao g\u1ed3m slogan, logo, c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i,… B\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh nh\u01b0 phong th\u00e1i tr\u00f2 chuy\u1ec7n, s\u1ee9 m\u1ec7nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tri\u1ebft l\u00fd c\u00f4ng ty.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfc m\u1eb7t n\u1ea1 m\u00e0 c\u00f4ng ty b\u1ea1n \u0111eo khi giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00f4ng ch\u00fang. N\u00f3 c\u0169ng n\u00ean d\u00f9ng nh\u01b0 m\u1ed9t khu\u00f4n m\u1eabu cho c\u00e1ch b\u1ea1n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a n\u1ed9i b\u1ed9 c\u00f4ng ty c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

S\u1ee9 m\u1ec7nh c\u1ee7a Starbucks l\u00e0: \u201c\u0110\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng t\u00e2m h\u1ed3n con ng\u01b0\u1eddi – m\u1ed9t ng\u01b0\u1eddi, m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea v\u00e0 m\u1ed9t t\u00ecnh h\u00e0ng x\u00f3m v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m\u201d. \u0110\u1ebfn v\u1edbi Starbucks, b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y m\u1ed9t m\u00f4i tr\u01b0\u1eddng tho\u1ea3i m\u00e1i, th\u00e2n thi\u1ebft \u0111\u1ebfn l\u1ea1 th\u01b0\u1eddng. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u1ea3nh h\u01b0\u1edfng \u00edt nhi\u1ec1u \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean trong h\u1ec7 th\u1ed1ng. Tr\u01b0\u1edbc khi t\u1ea1o c\u1ea3m t\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng, Starbucks \u0111\u00e3 ch\u00fa tr\u1ecdng \u0111\u1ebfn tinh th\u1ea7n v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean, khuy\u1ebfn kh\u00edch h\u1ecd t\u1ea1o d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ec7n ngay trong nh\u00f3m v\u00e0 lu\u00f4n xem nh\u00e2n vi\u00ean l\u00e0 c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d c\u1ea7n ch\u0103m s\u00f3c h\u1ebft m\u00ecnh. T\u00ecnh h\u00e0ng x\u00f3m, th\u01b0\u01a1ng y\u00eau, quan t\u00e2m l\u1eabn nhau nh\u1ea5t qu\u00e1n trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt l\u00ean s\u1ee9 m\u1ec7nh cao c\u1ea3 m\u00e0 Starbucks h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

X\u00e2y d\u1ef1ng \u201cB\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\u201d<\/strong><\/h2>\n\n\n\n

Khi b\u1ea1n hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, b\u1ea1n s\u1ebd th\u1ea5y t\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 theo d\u00f5i tr\u1ef1c quan qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ed9 h\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e1c th\u1ea3o c\u00e1c quy t\u1eafc c\u1ea7n tu\u00e2n theo trong m\u1ecdi kh\u00f4ng gian, m\u1ecdi th\u1eddi gian m\u00e0 m\u1ed9t th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c mu\u1ed1n th\u1ec3 hi\u1ec7n ho\u1eb7c qu\u1ea3ng b\u00e1 n\u1ed9i dung cho th\u01b0\u01a1ng hi\u1ec7u. Khi n\u00f3i \u0111\u1ebfn nh\u1eefng h\u1ea1ng m\u1ee5c c\u1ea7n ph\u1ea3i c\u00f3 trong b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng c\u00f3 m\u1ed9t nguy\u00ean t\u1eafc b\u1ea5t di b\u1ea5t d\u1ecbch n\u00e0o. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty m\u00e0 h\u00ecnh th\u00e0nh b\u1ed9 nh\u1eadn di\u1ec7n ph\u00f9 h\u1ee3p. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ed9i dung c\u01a1 b\u1ea3n c\u1ea7n c\u00f3 trong b\u1ed9 h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n

– T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– S\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– C\u00e2u kh\u1ea9u hi\u1ec7u<\/p>\n\n\n\n

– S\u1eed d\u1ee5ng logo<\/p>\n\n\n\n

– M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n

– Ph\u00f4ng ch\u1eef v\u00e0 ki\u1ec3u ch\u1eef: C\u00e1c ki\u1ec3u ch\u1eef v\u00e0 phong c\u00e1ch th\u1ec3 hi\u1ec7n ch\u1eef vi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t s\u1eed d\u1ee5ng trong nh\u1eefng th\u1ec3 lo\u1ea1i n\u1ed9i dung nh\u01b0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, blog, email, th\u1ecfa thu\u1eadn kinh doanh, v.v\u2026<\/p>\n\n\n\n

– Iconography<\/p>\n\n\n\n

– Phong c\u00e1ch h\u00ecnh \u1ea3nh: H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00f4ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng? C\u00e1c phong c\u00e1ch h\u00ecnh \u1ea3nh kh\u00e1c nhau t\u00f9y v\u00e0o t\u00ecnh hu\u1ed1ng, nh\u1eefng c\u1ea3m x\u00fac m\u00e0 ch\u00fang s\u1ebd kh\u01a1i g\u1ee3i, v.v\u2026<\/p>\n\n\n\n

– H\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch th\u1ec3 hi\u1ec7n t\u1eeb ng\u1eef, c\u00e2u ch\u1eef: Ph\u1ea7n h\u01b0\u1edbng d\u1eabn n\u00e0y c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh chi ti\u1ebft bao g\u1ed3m c\u00e1c tr\u01b0\u1eddng h\u1ee3p vi\u1ebft hoa trong t\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng t\u00ecnh hu\u1ed1ng, v\u1ecb tr\u00ed c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, th\u01b0\u01a1ng hi\u1ec7u nh\u00e1nh, c\u00e2u kh\u1ea9u hi\u1ec7u v\u00e0 c\u1ea3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

D\u00f9 quy m\u00f4 c\u1ee7a doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c hay c\u00e1 nh\u00e2n \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o c\u0169ng c\u1ea7n c\u00f3 b\u1ed9 h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y l\u00e0m c\u01a1 s\u1edf cho \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c. Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng vi\u1ec7c t\u1ea1o h\u01b0\u1edbng d\u1eabn phong c\u00e1ch ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda c\u1ee7a tr\u1eadn chi\u1ebfn. B\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng theo d\u00f5i c\u00e1ch s\u1eed d\u1ee5ng b\u1ed9 nh\u1eadn di\u1ec7n n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang. T\u1ea1o v\u00e0 tu\u00e2n th\u1ee7 k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt, t\u1ea1o ni\u1ec1m tin v\u00e0 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ed5 nhi\u1ec7m m\u1ed9t \u201c\u0111\u1ed9i c\u1ea3nh s\u00e1t th\u01b0\u01a1ng hi\u1ec7u\u201d<\/strong><\/h2>\n\n\n\n

V\u1edbi c\u01b0\u01a1ng v\u1ecb l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o gi\u00e1m s\u00e1t t\u1eebng h\u00e0nh vi, c\u1eed ch\u1ec9 c\u1ee7a nh\u00e2n vi\u00ean khi s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00e0i li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u. V\u00ec th\u1ebf c\u1ea7n c\u00f3 ng\u01b0\u1eddi theo d\u00f5i, \u0111\u1ed9ng vi\u00ean, khuy\u1ebfn kh\u00edch \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ph\u1ea3n h\u1ed3i c\u0169ng nh\u01b0 l\u00e0 \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap ch\u1ee7 doanh nghi\u1ec7p nh\u1eadn ra nh\u1eefng \u201cl\u1ed7 h\u1ecfng\u201d c\u1ea7n thay \u0111\u1ed5i so v\u1edbi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn thi\u00ean nh\u01b0 hi\u1ec7n nay v\u00e0 \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o duy tr\u00ec t\u1ed1t t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

S\u1ef1 nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i ki\u00ean tr\u00ec ph\u1ea5n \u0111\u1ea5u trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n – ch\u00ednh x\u00e1c l\u00e0 tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u00ean m\u1ecdi m\u1eb7t tr\u1eadn ti\u1ebfp th\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 b\u1ea1n theo \u0111u\u1ed5i. \u0110\u00e2y l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng quen thu\u1ed9c h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo th\u1eddi gian.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h3>\n\n\n\n

Tham kh\u1ea3o ngu\u1ed3n: Doanh nh\u00e2n cu\u1ed1i tu\u1ea7n<\/a><\/h5>","protected":false},"excerpt":{"rendered":"

Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u – nh\u1ea5t qu\u00e1n th\u00e0nh c\u00f4ng B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khi x\u00e2y d\u1ef1ng c\u0169ng \u0111\u1eb7t ra m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn di\u1ec7n t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. M\u1ecdi ng\u01b0\u1eddi d\u1ec5 nh\u1eadn bi\u1ebft c\u0169ng nh\u01b0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh h\u01a1n. V\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3… \u0110\u1ecdc th\u00eam \u00bbNh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00e0m ch\u00e1n<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":3375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-3374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nNh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00e0m ch\u00e1n - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u-nh\u1ea5t qu\u00e1n th\u00e0nh c\u00f4ng. Nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a cho b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. Nh\u00ecn v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.youre.org.vn\/en\/nhat-quan-thuong-hieu-khong-co-nghia-la-nham-chan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 nh\u00e0m ch\u00e1n - YOUREORG Blog\" \/>\n<meta property=\"og:description\" content=\"Nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u-nh\u1ea5t qu\u00e1n th\u00e0nh c\u00f4ng. Nh\u1ea5t qu\u00e1n l\u00e0 ch\u00eca kh\u00f3a cho b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. 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