{"id":3088,"date":"2021-12-07T11:18:52","date_gmt":"2021-12-07T04:18:52","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=3088"},"modified":"2026-01-06T10:27:03","modified_gmt":"2026-01-06T03:27:03","slug":"thuong-hieu-ca-nhan-nen-xay-dung-tu-dau","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/thuong-hieu-ca-nhan-nen-xay-dung-tu-dau\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u00ean x\u00e2y d\u1ef1ng t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng h\u1ec1 kh\u00f3. Tuy nhi\u00ean, n\u1ebfu ai \u0111\u00f3 n\u00f3i r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 trong v\u00f2ng m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng hay m\u1ed9t n\u0103m th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 qu\u00e1 xem nh\u1eb9. T\u1eeb qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

Dan Schawbel, m\u1ed9t chuy\u00ean gia uy t\u00edn \u1edf M\u1ef9 \u0111\u01b0\u1ee3c xem nh\u01b0 b\u1eadc th\u1ea7y v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ecbnh ngh\u0129a: \u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 c\u00e1 nh\u00e2n\/doanh nh\u00e2n l\u00e0m kh\u00e1c bi\u1ec7t m\u00ecnh sao cho n\u1ed5i b\u1eadt l\u00ean gi\u1eefa \u0111\u00e1m \u0111\u00f4ng th\u00f4ng qua vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 tr\u00ecnh b\u00e0y c\u00e1c tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u1ec1 chuy\u00ean m\u00f4n ho\u1eb7c c\u00e1 nh\u00e2n; v\u00e0 sau \u0111\u00f3 truy\u1ec1n th\u00f4ng c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3. B\u1eb1ng c\u00e1ch n\u00e0y, c\u00e1c c\u00e1 nh\u00e2n s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao s\u1ef1 ghi nh\u1eadn nh\u01b0 l\u00e0 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd, l\u00e0m n\u00ean danh ti\u1ebfng v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m, th\u00fac \u0111\u1ea9y s\u1ef1 th\u0103ng ti\u1ebfn trong ngh\u1ec1 nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 t\u1ef1 tin\u201d.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00ec n\u00f3 s\u1ebd g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n r\u00f5 r\u00e0ng v\u1ec1 b\u1ea1n l\u00e0 ai v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00fang ch\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd s\u1ebd gi\u00fap b\u1ea1n tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u1edbi nh\u1eefng \u0111i\u1ec1u m\u00e0 b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t, gi\u00fap b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c, v\u00e0 c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t chuy\u00ean gia trong ng\u00e0nh.<\/p>\n\n\n\n

M\u1ed9t c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i \u0111\u1eb7t ra l\u00e0 l\u00e0m sao \u0111\u1ec3 th\u1ec3 hi\u1ec7n ra tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ra gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea3n th\u00e2n th\u00f4ng qua vi\u1ec7c ch\u1ecdn l\u1ecdc t\u1eebng c\u00e1i \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t trong k\u1ef9 n\u0103ng (chuy\u00ean m\u00f4n, gi\u00e1o d\u1ee5c), s\u1edf th\u00edch (c\u00e1 t\u00ednh), m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7, kinh nghi\u1ec7m… \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t \u201cc\u00e2u chuy\u1ec7n\u201d cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau bi\u1ebft \u201cB\u1ea1n l\u00e0 ai?\u201d; \u201cB\u1ea1n l\u00e0m nh\u1eefng chuy\u1ec7n \u0111\u00f3 l\u00e0m g\u00ec?\u201d; \u201cB\u1ea1n \u0111\u1ed9c \u0111\u00e1o ra sao?\u201d th\u00f4ng qua bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

C\u00e1c b\u1ea1n c\u1ea7n l\u01b0u \u00fd r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng ph\u1ea3i x\u00e2y n\u00ean m\u1ed9t c\u00e1ch ng\u1eabu h\u1ee9ng, tuy\u00ean ng\u00f4n v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c th\u1eadt s\u1ef1 c\u1ee7a b\u1ea1n, s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 g\u1eafn v\u1edbi b\u1ea1n v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n l\u1ea5y l\u00f2ng h\u1ecd.<\/p>\n\n\n\n

Gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m, n\u1ebfu doanh nghi\u1ec7p c\u1ea7n c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m logo, slogan, bao b\u00ec, t\u1edd gi\u1edbi thi\u1ec7u t\u00ednh n\u0103ng, video clip gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5… th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n t\u01b0\u01a1ng t\u1ef1. C\u00f3 r\u1ea5t nhi\u1ec1u b\u1ed9 nh\u1eadn di\u1ec7n kh\u00e1c nhau t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng m\u00e0 b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. V\u00ed d\u1ee5, c\u00f3 m\u1ed9t s\u1ed1 doanh nh\u00e2n l\u1ef1a ch\u1ecdn b\u1ed9 nh\u1eadn di\u1ec7n th\u00f4ng qua vi\u1ec7c th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n \u1edf nh\u1eefng m\u00f3n \u0111\u1ed3 hi\u1ec7u, v\u1ebb h\u00e0o nho\u00e1ng, sang ch\u1ea3nh b\u00ean ngo\u00e0i th\u00ec \u0111\u00f4i khi nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 b\u1ec1n v\u1eefng kh\u00f4ng cao. Nh\u01b0 t\u00f4i \u0111\u00e3 t\u1eebng chia s\u1ebb \u1edf c\u00e1c b\u00e0i vi\u1ebft tr\u01b0\u1edbc th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c. Ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 cho h\u00ecnh \u1ea3nh b\u00ean ngo\u00e0i m\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ed9c \u0111\u00e1o b\u00ean trong th\u00ec b\u1ea1n s\u1ebd kh\u00f3 \u0111\u1ee9ng v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t \u0111\u01b0\u1ee3c. Do v\u1eady khi l\u00e0m b\u1ed9 nh\u1eadn di\u1ec7n cho c\u00e1 nh\u00e2n ch\u00fang ta c\u0169ng n\u00ean ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 nh\u01b0 minh h\u1ecda trong s\u01a1 \u0111\u1ed3 b\u00ean d\u01b0\u1edbi:<\/p>\n\n\n\n

S\u01a1 \u0111\u1ed3 b\u00ean tr\u00ean cho th\u1ea5y x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 con ng\u01b0\u1eddi qua ch\u00ednh h\u1ecd m\u00e0 c\u00f2n qua nh\u1eefng y\u1ebfu t\u1ed1 xung quanh m\u1ed9t con ng\u01b0\u1eddi. T\u1eebng m\u1ea3nh gh\u00e9p l\u00e0 t\u1eebng h\u00e0nh vi c\u1ea7n l\u01b0u t\u00e2m trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

Ta th\u1ea5y r\u1eb1ng m\u1ed7i h\u00e0nh vi c\u1ee7a ch\u00fang ta th\u1ec3 hi\u1ec7n ra ngo\u00e0i x\u00e3 h\u1ed9i hay b\u00ean trong \u0111\u1eddi t\u01b0, trong ho\u1ea1t \u0111\u1ed9ng chuy\u00ean m\u00f4n hay gi\u1ea3i tr\u00ed \u0111\u1ec1u tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp \u0111\u1ec3 x\u00e3 h\u1ed9i n\u00f3i v\u1ec1 b\u1ea1n. B\u1ea1n bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng v\u00e0 ki\u1ec3m so\u00e1t n\u00f3 ch\u00ednh l\u00e0 \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea3n th\u00e2n m\u00ecnh.<\/p>\n\n\n\n

Nguy\u00ean t\u1eafc 3C trong truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/h2>\n\n\n\n

Gi\u1ed1ng nh\u01b0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p, l\u00e0m truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o nguy\u00ean t\u1eafc 3C: R\u00f5 r\u00e0ng, t\u1eadp trung (Clarity), nh\u1ea5t qu\u00e1n (Consistency) v\u00e0 ki\u00ean tr\u00ec (Constancy).<\/p>\n\n\n\n

T\u00ednh r\u00f5 r\u00e0ng: Dan Schawbel \u0111\u00e3 n\u00f3i r\u1eb1ng \u201cn\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u01b0\u1ee3c cho r\u1eb1ng b\u1ea1n bi\u1ebft t\u1ea5t c\u1ea3, th\u00ec b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ngh\u0129 r\u1eb1ng b\u1ea1n kh\u00f4ng bi\u1ebft g\u00ec\u201d (If you want to be known for everything, you\u2019ll be known for nothing).<\/p>\n\n\n\n

T\u00ednh r\u00f5 r\u00e0ng l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i ch\u1ec9 r\u00f5 \u0111\u01b0\u1ee3c c\u00e1i g\u00ec l\u00e0 m\u00ecnh v\u00e0 c\u00e1i g\u00ec kh\u00f4ng ph\u1ea3i m\u00ecnh. \u0110\u00e2y l\u00e0 ph\u1ea1m tr\u00f9 thu\u1ed9c v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ee9c l\u00e0 m\u00ecnh ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh c\u00f3 g\u00ec kh\u00e1c v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7, tr\u00e1nh s\u1ef1 nh\u1eadp nh\u1eb1ng. M\u1ed9t ng\u01b0\u1eddi \u0111i ph\u1ecfng v\u1ea5n t\u1ef1 gi\u1edbi thi\u1ec7u m\u00ecnh n\u1ed5i tr\u1ed9i t\u1ea5t c\u1ea3 m\u1ecdi m\u1eb7t th\u01b0\u1eddng s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi tuy\u1ec3n d\u1ee5ng \u0111\u00e1nh gi\u00e1 cao. C\u1ea7n ch\u00fa \u00fd r\u1eb1ng t\u00f9y t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, s\u1ef1 li\u00ean t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 kh\u00e1c nhau do \u0111\u1eb7c th\u00f9 c\u1ee7a tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, ng\u00e0nh ngh\u1ec1, kinh nghi\u1ec7m, v\u0103n h\u00f3a, t\u00edn ng\u01b0\u1ee1ng… Do \u0111\u00f3 \u0111\u1eebng mong \u0111\u1ee3i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng l\u00e0m th\u1ecfa m\u00e3n m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng. Tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 nh\u1ea5t m\u00e0 ta c\u00f3 th\u1ec3 th\u1ea5y hi\u1ec7n nay l\u00e0 ca s\u0129 S\u01a1n T\u00f9ng MTP c\u00f3 m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng fan v\u00e0 antifan ngang ng\u1eeda nhau, nh\u01b0ng ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh \u0111\u00f3 l\u00e0 m\u1ed9t ca s\u0129 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 s\u1ef1 th\u1ed1ng nh\u1ea5t trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i, th\u1ed1ng nh\u1ea5t gi\u1eefa n\u00f3i v\u00e0 l\u00e0m, th\u1ed1ng nh\u1ea5t gi\u1eefa truy\u1ec1n th\u00f4ng v\u00e0 th\u1ef1c t\u1ebf. Nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u1eefng h\u00ecnh \u1ea3nh mang t\u00ednh \u0111\u1ed1i l\u1eadp. Nh\u1eefng g\u00ec anh n\u00f3i, nh\u00f3m b\u1ea1n b\u00e8 anh ch\u01a1i, c\u00f4ng vi\u1ec7c anh l\u00e0m, s\u1ea3n ph\u1ea9m anh ti\u00eau th\u1ee5, n\u01a1i anh du l\u1ecbch\u2026 \u0111i\u1ec1u g\u1ee3i l\u00ean s\u1ef1 li\u00ean t\u01b0\u1edfng v\u1ec1 b\u1ea3n th\u00e2n anh. Ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ho\u1eb7c h\u00ecnh \u1ea3nh \u0111\u1ed1i l\u1eadp th\u00ec h\u00ecnh \u1ea3nh t\u1ed5ng th\u1ec3 s\u1ebd b\u1ecb m\u1ea5t l\u00f2ng tin. Nh\u1ea5t l\u00e0 trong x\u00e3 h\u1ed9i Vi\u1ec7t Nam, khi n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n (t\u00e0i n\u0103ng) v\u00e0 \u0111\u1ea1o \u0111\u1ee9c (l\u1ed1i s\u1ed1ng c\u00e1 nh\u00e2n, \u1ee9ng x\u1eed v\u1edbi c\u1ed9ng \u0111\u1ed3ng) \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u ph\u1ea3i lu\u00f4n \u0111\u1ed3ng h\u00e0nh th\u00ec t\u00ednh nh\u1ea5t qu\u00e1n n\u00e0y c\u00e1c doanh nh\u00e2n c\u1ea7n l\u01b0u \u00fd khi mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n cho m\u00ecnh.<\/p>\n\n\n\n

T\u00ednh ki\u00ean tr\u00ec: M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ea1nh m\u1ebd n\u1ebfu n\u00f3 li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc m\u1eaft c\u00f4ng ch\u00fang ho\u1eb7c s\u1ef1 quan t\u00e2m c\u1ee7a gi\u1edbi truy\u1ec1n th\u00f4ng. D\u00f9 th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m \u0111\u00e3 r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n r\u1ed3i nh\u01b0ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd mau qu\u00ean \u0111i n\u1ebfu s\u1ea3n ph\u1ea9m kh\u00f4ng li\u00ean t\u1ee5c xu\u1ea5t hi\u1ec7n v\u00e0 ki\u00ean tr\u00ec t\u1ed3n t\u1ea1i cho t\u1edbi th\u1eddi \u0111i\u1ec3m c\u1ea7n ph\u00e1t huy t\u00e1c d\u1ee5ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

V\u1eady th\u00ec c\u00e1c doanh nh\u00e2n ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1eeb l\u00fac n\u00e0o? Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, n\u1ebfu c\u00f3 \u0111i\u1ec1u ki\u1ec7n h\u00e3y x\u00e2y d\u1ef1ng n\u00f3 c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch th\u1ee9c v\u00e0 th\u1eddi \u0111i\u1ec3m x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p nh\u01b0ng h\u00e3y nh\u1edb m\u1ed9t \u0111i\u1ec1u \u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 l\u00e2u d\u00e0i \u00edt hay nhi\u1ec1u \u0111\u1ec1u mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng m\u00f3n qu\u00e0 c\u01a1 h\u1ed9i gi\u00fap b\u1ea1n r\u00fat ng\u1eafn th\u1eddi gian chinh ph\u1ee5c th\u00e0nh c\u00f4ng\u201d. Trong th\u1eddi \u0111\u1ea1i m\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i l\u00ean ng\u00f4i, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u s\u1eed d\u1ee5ng \u00edt nh\u1ea5t m\u1ed9t ti\u1ebfng m\u1ed7i ng\u00e0y. \u0110\u00e2y c\u0169ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng h\u1eefu hi\u1ec7u \u0111\u1ec3 PR cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, qua m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1ch m\u00e0 b\u1ea1n th\u1ec3 hi\u1ec7n. C\u00f3 m\u1ed9t \u0111i\u1ec1u ch\u1eafc h\u1eb3n b\u1ea1n ch\u01b0a bi\u1ebft, hi\u1ec7n nay, m\u1ed9t s\u1ed1 nh\u00e0 doanh nghi\u1ec7p ho\u1eb7c c\u00f4ng ty kh\u00e1 quan t\u00e2m \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng tinh th\u1ea7n c\u1ee7a b\u1ea1n qua trang c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. Qua \u0111\u00f3, h\u1ecd s\u1ebd c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan, th\u1ef1c t\u1ebf v\u00e0 hi\u1ec3u h\u01a1n v\u1ec1 b\u1ea1n \u1edf kh\u00eda c\u1ea1nh t\u00ednh c\u00e1ch, \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n \u0111\u1ec3 m\u1ed9t ph\u1ea7n x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb con ng\u01b0\u1eddi c\u1ee7a b\u1ea1n b\u1edfi l\u1ebd tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. \u0110\u1ecdc \u0111\u1ebfn \u0111\u00e2y ch\u1eafc h\u1eb3n b\u1ea1n bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh tr\u1edf th\u00e0nh \u201cb\u1ee9c tranh \u0111\u1eb9p c\u00f3 gi\u00e1 tr\u1ecb\u201d. <\/p>\n\n\n\n

\"Nguy\u00ean<\/figure><\/div>\n\n\n\n

S\u1ef1 th\u1eadt v\u00e0 th\u1ef1c l\u1ef1c<\/strong><\/h2>\n\n\n\n

T\u00f4i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u00fd n\u00e0y v\u00ec trong th\u1eddi \u0111\u1ea1i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c th\u1ef1c th\u00f4ng tin, do v\u1eady n\u1ec1n t\u1ea3ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u201cs\u1ef1 th\u1eadt v\u00e0 th\u1ef1c l\u1ef1c\u201d (Competencies). \u201cB\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\u201d \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u00e1c b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u00e0 c\u00f2n l\u00e0 nh\u1eefng l\u0129nh v\u1ef1c b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c l\u1ea5p \u0111\u1ea7y b\u1edfi nh\u1eefng h\u1ea1t gi\u1ed1ng t\u1ed1t \u0111\u1eb9p. Nh\u1eefng vi\u1ec7c l\u00e0m t\u1ed1t s\u1ebd t\u1ea1o ra nh\u1eefng h\u00ecnh \u1ea3nh t\u1ed1t v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh theo ki\u1ec3u d\u1ed1i tr\u00e1 s\u1ebd kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1eb9p v\u1ec1 sau. Gi\u1ed1ng nh\u01b0 m\u1ed9t chi\u1ebfc b\u00e1nh sinh nh\u1eadt, truy\u1ec1n th\u00f4ng ch\u1ec9 l\u00e0 l\u1edbp kem ph\u1ee7 l\u00ean nh\u1eefng l\u1edbp b\u00e1nh n\u01b0\u1edbng b\u00ean trong.<\/strong><\/p>\n\n\n\n

B\u1ea3n th\u00e2n t\u00f4i ngh\u0129 ch\u1ec9 duy nh\u1eefng gi\u00e1 tr\u1ecb th\u1eadt m\u1edbi c\u00f3 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 v\u00e0 tr\u01b0\u1eddng t\u1ed3n. B\u1ea1n \u0111\u00e3 t\u1eebng nghe c\u00e2u \u201ch\u1eefu danh v\u00f4 th\u1ef1c\u201d r\u1ed3i \u0111\u00fang kh\u00f4ng? D\u00f9 cho b\u1ea1n c\u00f3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1ea1n t\u1ea1o ra m\u00e0 n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t v\u1edf k\u1ecbch do b\u1ea1n d\u1ef1ng n\u00ean ch\u1ee9 kh\u00f4ng h\u1ec1 t\u1ed3n t\u1ea1i th\u00ec kh\u00f4ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd s\u1edbm s\u1ee5p \u0111\u1ed5, b\u1ea1n c\u00f2n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u b\u1ea5t l\u1ee3i cho b\u1ea1n. <\/p>\n\n\n\n

T\u00f4i \u0111\u00e3 n\u00f3i h\u00ecnh \u1ea3nh b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i r\u1ea5t quan tr\u1ecdng nh\u01b0ng kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i th\u00f4 r\u00e1p, c\u1ee9ng nh\u1eafc. H\u00e3y xem n\u00f3 m\u1ed9t b\u1ee9c tranh m\u00f4 ph\u1ecfng ch\u00ednh cu\u1ed9c s\u1ed1ng v\u00e0 con ng\u01b0\u1eddi c\u1ee7a b\u1ea1n c\u00f3 ngh\u0129a l\u00e0 n\u01a1i \u0111\u00e2y b\u1ea1n s\u1ebd v\u1ebd n\u00ean hai kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i: b\u1ea1n v\u00e0 b\u00ean trong b\u1ea1n. B\u1ea1n bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0 tr\u00ecnh \u0111\u1ed9, chuy\u00ean m\u00f4n, nh\u1eefng th\u00e0nh qu\u1ea3 m\u00e0 \u0111\u1ea1t g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c,… C\u00f2n b\u00ean trong b\u1ea1n ch\u00ednh l\u00e0 t\u00e2m h\u1ed3n, t\u00ednh c\u00e1ch, s\u1edf th\u00edch,… c\u1ee7a b\u1ea1n. T\u00f4i khuy\u1ebfn kh\u00edch c\u00e1c b\u1ea1n n\u00ean c\u00e2n b\u1eb1ng gi\u1eefa hai y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi hay n\u00f3i \u0111\u00fang h\u01a1n l\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n nh\u1ea5t v\u1ec1 b\u1ea1n. <\/p>\n\n\n\n

V\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00f2i h\u1ecfi vi\u1ec7c h\u00e0i l\u00f2ng \u1edf t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Nh\u01b0ng b\u1ea1n h\u00e3y tin t\u00f4i, ch\u1ec9 c\u1ea7n b\u1ea1n c\u00f3 t\u00e2m b\u1ea1n s\u1ebd c\u00f3 t\u1ea7m kh\u00f4ng nh\u1eefng th\u1ebf b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u01b0\u01a1ng nhi\u1ec1u h\u01a1n l\u00e0 ch\u1ec9 tr\u00edch, ch\u00ea bai. N\u1ebfu nh\u01b0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi cu\u1ed9c chi\u1ebfn th\u1ecb phi th\u00ec b\u1ea1n v\u1eabn s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u201clu\u1eadt s\u01b0\u201d h\u00f9ng bi\u1ec7n b\u00e0o ch\u1eefa cho b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ea3i k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c c\u1ea3 l\u1edbp kem ph\u1ee7 \u0111\u1eb9p b\u00ean ngo\u00e0i v\u00e0 ru\u1ed9t b\u00e1nh th\u01a1m ngon b\u00ean trong \u0111\u1ec3 kh\u00f4ng ph\u1ee5 l\u00f2ng nh\u1eefng \u201clu\u1eadt s\u01b0\u201d h\u1ebft l\u00f2ng y\u00eau th\u01b0\u01a1ng v\u00e0 b\u00eanh v\u1ef1c cho m\u00ecnh.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1ed1t l\u00e0 \u0111\u1eebng n\u00ean th\u1ea7n th\u00e1nh h\u00f3a b\u1ea3n th\u00e2n v\u1edbi 100% nh\u1eefng h\u00ecnh \u1ea3nh t\u1ed1t m\u00e0 l\u00e0 m\u1ed9t con ng\u01b0\u1eddi th\u1eadt th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t ba y\u1ebfu t\u1ed1: n\u0103ng l\u1ef1c, c\u00e1 t\u00ednh v\u00e0 s\u1ef1 \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h3>\n\n\n\n

Ngu\u1ed3n: Th\u1eddi b\u00e1o kinh t\u1ebf S\u00e0i G\u00f2n<\/a><\/h4>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng h\u1ec1 kh\u00f3. Tuy nhi\u00ean, n\u1ebfu ai \u0111\u00f3 n\u00f3i r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 trong v\u00f2ng m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng hay m\u1ed9t n\u0103m th\u00ec c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 qu\u00e1 xem nh\u1eb9. T\u1eeb qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3… \u0110\u1ecdc th\u00eam \u00bbTh\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u00ean x\u00e2y d\u1ef1ng t\u1eeb \u0111\u00e2u?<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":3093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-3088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u00ean x\u00e2y d\u1ef1ng t\u1eeb \u0111\u00e2u? - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng h\u1ec1 kh\u00f3. 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