{"id":3085,"date":"2021-10-17T11:02:41","date_gmt":"2021-10-17T04:02:41","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=3085"},"modified":"2026-01-06T10:27:52","modified_gmt":"2026-01-06T03:27:52","slug":"cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/","title":{"rendered":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"},"content":{"rendered":"

CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng l\u00e0m \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/em><\/p>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf \u0111\u1ea7y s\u1ef1 c\u1ea1nh tranh nh\u01b0 hi\u1ec7n t\u1ea1i, vi\u1ec7c t\u1ea1o cho m\u00ecnh m\u1ed9t ch\u1ed7 \u0111\u1ee9ng \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. \u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n. C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, d\u00f9 l\u00e0 c\u00f4ng ty, doanh nghi\u1ec7p hay t\u1ed5 ch\u1ee9c b\u01b0\u1edbc \u0111\u1ea7u s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u00ec th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 \u0111\u1ea7u ti\u00ean kh\u1edfi ngu\u1ed3n t\u1eeb c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a ng\u01b0\u1eddi ch\u1ee7. V\u00e0 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u1ed5i b\u1eadt.<\/p>\n\n\n\n

Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, th\u00e0nh c\u00f4ng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t doanh nh\u00e2n c\u00f3 ngh\u0129a l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u1ed3ng th\u1eddi t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 g\u1eafn gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 cho m\u1ed9t ng\u01b0\u1eddi thay v\u00ec m\u1ed9t doanh nghi\u1ec7p, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m. Khi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t doanh nh\u00e2n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ea7y \u0111\u1ee7, n\u00f3 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng. K\u1ebft h\u1ee3p \u0111i\u1ec1u \u0111\u00f3 v\u1edbi ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00f3 s\u1ebd tr\u1edf n\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng. <\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

Jeff Bezos, ng\u01b0\u1eddi s\u00e1ng l\u1eadp Amazon, tuy\u00ean b\u1ed1 \u201cTh\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u m\u1ecdi ng\u01b0\u1eddi n\u00f3i v\u1ec1 b\u1ea1n khi b\u1ea1n v\u1eafng m\u1eb7t\u201d. N\u00f3i m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, nh\u1eefng ng\u01b0\u1eddi b\u1ea1n k\u1ebft h\u1ee3p ra sao. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y g\u00f3p ph\u1ea7n v\u00e0o c\u00e1ch m\u1ecdi ng\u01b0\u1eddi nh\u00ecn nh\u1eadn b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd l\u00e0 s\u1ef1 giao thoa gi\u1eefa n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng chuy\u00ean nghi\u1ec7p, m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n n\u1ed5i ti\u1ebfng, ch\u1eb3ng h\u1ea1n Richard Branson \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c ph\u00e1 b\u1ecf c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u0169, Warren Buffett g\u1eafn li\u1ec1n v\u1edbi ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ea7u t\u01b0 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb, tr\u1edf th\u00e0nh huy\u1ec1n tho\u1ea1i trong ng\u00e0nh t\u00e0i ch\u00ednh v\u00e0 Elon Musk \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta ngh\u0129 v\u1ec1 v\u1eadn t\u1ea3i v\u00e0 khai th\u00e1c n\u0103ng l\u01b0\u1ee3ng. <\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 th\u1ebf, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 n\u00f3i v\u1ec1 b\u1ea1n, m\u00e0 ph\u1ea3i l\u00e0 v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 h\u1ec7 t\u01b0 t\u01b0\u1edfng m\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n. <\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3<\/strong><\/h2>\n\n\n\n

Bi\u1ebft, hi\u1ec3u, y\u00eau th\u00edch v\u00e0 cam k\u1ebft v\u1edbi phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 c\u00e1c CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan ni\u1ec7m r\u1eb1ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u1ea7u t\u01b0 duy nh\u1ea5t v\u00e0o n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n. Nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ee7, \u0111\u01a1n gi\u1ea3n v\u00ec ch\u00fang ta l\u00e0 con ng\u01b0\u1eddi c\u00f3 tr\u00ed tu\u1ec7, c\u00f3 c\u1ea3m x\u00fac ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t con robot \u0111\u01b0\u1ee3c l\u1eadp tr\u00ecnh ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t gi\u1edbi h\u1ea1n nh\u1ea5t \u0111\u1ecbnh. N\u0103ng l\u1ef1c chuy\u00ean m\u00f4n gi\u1ecfi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i duy nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn h\u00ecnh \u1ea3nh \u0111\u1eddi s\u1ed1ng h\u1eb1ng ng\u00e0y c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc, nh\u1eefng k\u1ef7 ni\u1ec7m hay nh\u1eefng s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt c\u1ee7a m\u00ecnh ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 m\u1ed9t s\u1edf th\u00edch n\u00e0o \u0111\u00f3 c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, h\u00e3y nh\u1edb internet s\u1ebd l\u00e0 con dao hai l\u01b0\u1ee1i n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng bi\u1ebft ki\u1ec3m so\u00e1t n\u00f3 v\u00e0 ch\u1ecdn l\u1ecdc th\u00f4ng tin c\u0169ng nh\u01b0 truy\u1ec1n t\u1ea3i n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ea3m b\u1ea3o ph\u00f9 h\u1ee3p v\u1edbi c\u1ed9ng \u0111\u1ed3ng. <\/p>\n\n\n\n

B\u1ea1n ph\u1ea3i bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec, hi\u1ec3u m\u00ecnh \u0111ang l\u00e0m g\u00ec v\u00e0 y\u00eau th\u00edch \u0111i\u1ec1u m\u00e0 b\u1ea1n l\u00e0m. Sau khi \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh, phong c\u00e1ch c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi nh\u01b0 Mark Zuckerberg, Oprah, Richard Branson, Bill Gates v\u00e0 c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd. H\u1ecd \u0103n m\u1eb7c v\u00e0 giao ti\u1ebfp nh\u01b0 th\u1ebf n\u00e0o? \u1ede ngo\u00e0i x\u00e3 h\u1ed9i, h\u1ecd “\u0111i ch\u01a1i” \u1edf \u0111\u00e2u? M\u1ed7i h\u00e0nh \u0111\u1ed9ng, vi\u1ec7c l\u00e0m c\u1ee7a h\u1ecd \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. N\u00f3 kh\u00f4ng g\u00f2 b\u00f3 trong m\u1ed9t khu\u00f4n kh\u1ed5 nh\u1ea5t \u0111\u1ecbnh n\u00e0o, n\u00f3 l\u00e0 s\u1ef1 pha tr\u1ed9n c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1, kh\u00eda c\u1ea1nh.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ph\u1ea3n \u00e1nh b\u1ea1n l\u00e0 ai, v\u00ec v\u1eady b\u1ea1n ph\u1ea3i lu\u00f4n \u0111\u1ea3m b\u1ea3o m\u1ed9t h\u00ecnh \u1ea3nh ho\u00e0n h\u1ea3o nh\u1ea5t c\u00f3 th\u1ec3 v\u1ec1 cu\u1ed9c s\u1ed1ng v\u00e0 c\u1ea3 th\u00e0nh c\u00f4ng c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

Thi\u1ebft l\u1eadp t\u1ea7m nh\u00ecn cho c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

Vi\u1ec7c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 thi\u1ebft l\u1eadp t\u1ea7m nh\u00ecn cho c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb l\u00e0 d\u00e0nh cho m\u1ed9t doanh nghi\u1ec7p, m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3, tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p b\u1ea1n thu h\u00fat \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng h\u01a1n \u0111\u1ed3ng th\u1eddi l\u00e0m b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn d\u1eaft t\u01b0 t\u01b0\u1edfng trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

V\u1ec1 c\u0103n b\u1ea3n, \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n ph\u1ea3i l\u00e0m r\u00f5 m\u1ed9t v\u00e0i v\u1ea5n \u0111\u1ec1 sau \u0111\u00e2y:<\/p>\n\n\n\n

1. B\u1ea1n s\u1ebd ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u?  <\/strong><\/h3>\n\n\n\n

Tr\u1ef1c tuy\u1ebfn, ngo\u1ea1i tuy\u1ebfn hay c\u1ea3 hai? V\u00e0 b\u1ea1n ch\u1ecdn nh\u1eefng k\u00eanh n\u00e0o? CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ea7n c\u00e2n nh\u1eafc, l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ti\u1ec7n ti\u1ec7n ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, tr\u00e1nh t\u00ecnh tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u00edt ai bi\u1ebft \u0111\u1ebfn<\/a>.<\/p>\n\n\n\n

2. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 h\u1ecd th\u01b0\u1eddng lui t\u1edbi tr\u1ef1c tuy\u1ebfn \u1edf \u0111\u00e2u?<\/strong><\/h3>\n\n\n\n

B\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00e1 nh\u00e2n\/doanh nghi\u1ec7p b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p. T\u00f4i l\u1ea5y v\u00ed d\u1ee5, b\u1ea1n mu\u1ed1n kinh doanh m\u1ed9t c\u1eeda h\u00e0ng qu\u1ea7n \u00e1o secondhand, hi\u1ec7n n\u00f3 \u0111ang l\u00e0 xu h\u01b0\u1edbng c\u1ee7a gi\u1edbi tr\u1ebb. V\u1eady \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 c\u00e1c h\u1ecdc sinh, sinh vi\u00ean v\u00e0 t\u1ea7n su\u1ea5t ch\u00fang d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t cao. \u0110\u1ebfn \u0111\u00e2y l\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft m\u00ecnh n\u00ean l\u00e0m g\u00ec r\u1ed3i \u0111\u00fang kh\u00f4ng?<\/p>\n\n\n\n

3. Ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau? <\/strong><\/h3>\n\n\n\n

Ngu\u1ed3n doanh thu d\u1ef1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? N\u00f3 c\u00f3 r\u00e0ng bu\u1ed9c tr\u1ef1c ti\u1ebfp v\u00e0o c\u00f4ng vi\u1ec7c kinh doanh hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n kh\u00f4ng? B\u1ea1n c\u00e0ng x\u00e1c \u0111\u1ecbnh ch\u1eb7t ch\u1ebd doanh thu v\u00e0 chi ph\u00ed d\u1ef1 ki\u1ebfn li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u, th\u00ec th\u00e0nh c\u00f4ng kinh doanh c\u1ee7a b\u1ea1n c\u00e0ng tr\u1edf n\u00ean th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n\n\n\n

4. L\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong><\/h3>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, t\u00f4i ngh\u0129 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i nh\u1eefng th\u00f4ng tin v\u1ec1 b\u1ea1n, v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f9ng l\u0129nh v\u1ef1c \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n theo \u0111u\u1ed5i.<\/p>\n\n\n\n

Nh\u1eefng \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a m\u1ecdi ng\u01b0\u1eddi \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

M\u1ea1ng l\u01b0\u1edbi quan h\u1ec7<\/strong><\/h2>\n\n\n\n

T\u00edch c\u1ef1c theo \u0111u\u1ed5i quan h\u1ec7 \u0111\u1ed1i t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u00f4n tr\u1ecdng v\u00e0 tin t\u01b0\u1edfng. B\u1eb1ng s\u1ef1 li\u00ean k\u1ebft, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng t\u1ed1c nhanh ch\u00f3ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 ni\u1ec1m tin v\u1edbi nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u1ea1n n\u00ean ti\u1ebfp t\u1ee5c gi\u1eef li\u00ean l\u1ea1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u1ed1 v\u1ea5n, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng\u2026 v\u00ec nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd nh\u1eafc t\u1edbi b\u1ea1n khi h\u1ecd n\u00f3i chuy\u1ec7n v\u1edbi \u0111\u1ed1i t\u00e1c, b\u1ea1n b\u00e8, v\u00e0 m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng n\u00e0o.<\/p>\n\n\n\n

H\u00e3y nh\u1edb m\u1ed9t \u0111i\u1ec1u: \u201cM\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a b\u1ea1n l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 khi b\u1eaft \u0111\u1ea7u kinh doanh\u201d.<\/p>\n\n\n\n

Th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/strong><\/a> l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m h\u00e0ng ng\u00e0y \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn xa nh\u01b0 mong mu\u1ed1n. Nh\u01b0ng m\u1ed9t khi b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 th\u1ea5y c\u00e1ch b\u1ea1n \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t t\u00edch c\u1ef1c cho ng\u01b0\u1eddi kh\u00e1c, b\u1ea1n s\u1ebd bi\u1ebft r\u1eb1ng t\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c \u0111\u1ec1u x\u1ee9ng \u0111\u00e1ng. Gi\u1eef th\u00e1i \u0111\u1ed9 nghi\u00eam t\u00fac, \u0111\u1ea7u t\u01b0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00e1c CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h3>\n\n\n\n

Tham kh\u1ea3o ngu\u1ed3n:<\/em> D<\/a>i\u1ec5n \u0111\u00e0n Doanh nghi\u1ec7p<\/a><\/h4>","protected":false},"excerpt":{"rendered":"

CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng l\u00e0m \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng kinh t\u1ebf \u0111\u1ea7y s\u1ef1 c\u1ea1nh tranh nh\u01b0 hi\u1ec7n t\u1ea1i, vi\u1ec7c t\u1ea1o cho m\u00ecnh m\u1ed9t ch\u1ed7 \u0111\u1ee9ng \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. \u0110\u1eb7c bi\u1ec7t,… \u0110\u1ecdc th\u00eam \u00bbC\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":3096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-3085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nC\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog\" \/>\n<meta property=\"og:description\" content=\"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\" \/>\n<meta property=\"og:site_name\" content=\"YOUREORG Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/youre.org.vn\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-17T04:02:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T03:27:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2070\" \/>\n\t<meta property=\"og:image:height\" content=\"1514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nh\u01b0 L\u00e2m\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nh\u01b0 L\u00e2m\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\"},\"author\":{\"name\":\"Nh\u01b0 L\u00e2m\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/e2f4572695d268f7a85980eac3f253b9\"},\"headline\":\"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\",\"datePublished\":\"2021-10-17T04:02:41+00:00\",\"dateModified\":\"2026-01-06T03:27:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\"},\"wordCount\":2471,\"publisher\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg\",\"keywords\":[\"th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\"],\"articleSection\":[\"H\u1ecdc B\u1ed5ng & Chi\u1ebfn L\u01b0\u1ee3c\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\",\"url\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\",\"name\":\"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg\",\"datePublished\":\"2021-10-17T04:02:41+00:00\",\"dateModified\":\"2026-01-06T03:27:52+00:00\",\"description\":\"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage\",\"url\":\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg\",\"contentUrl\":\"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg\",\"width\":2070,\"height\":1514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.youre.org.vn\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#website\",\"url\":\"https:\/\/blog.youre.org.vn\/en\/\",\"name\":\"YOUREORG Blog\",\"description\":\"Insights That Empower, Stories That Inspire\",\"publisher\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.youre.org.vn\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#organization\",\"name\":\"T\u1ed5 Ch\u1ee9c Gi\u00e1o D\u1ee5c YOUREORG\",\"url\":\"https:\/\/blog.youre.org.vn\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2026\/01\/Logo-YOUREORG-3-scaled.png\",\"contentUrl\":\"https:\/\/blog.youre.vn\/wp-content\/uploads\/2026\/01\/Logo-YOUREORG-3-scaled.png\",\"width\":2560,\"height\":2560,\"caption\":\"T\u1ed5 Ch\u1ee9c Gi\u00e1o D\u1ee5c YOUREORG\"},\"image\":{\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/youre.org.vn\",\"https:\/\/www.instagram.com\/youre.org.vn\",\"https:\/\/www.linkedin.com\/company\/69877251\",\"https:\/\/www.youtube.com\/channel\/UCjFcDKSF56thpv5sQKXWyEg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/e2f4572695d268f7a85980eac3f253b9\",\"name\":\"Nh\u01b0 L\u00e2m\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7b8e5b59fabe20bd22200eaf6130675987956c1b173cb220a82272015b5805a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7b8e5b59fabe20bd22200eaf6130675987956c1b173cb220a82272015b5805a8?s=96&d=mm&r=g\",\"caption\":\"Nh\u01b0 L\u00e2m\"},\"url\":\"https:\/\/blog.youre.org.vn\/en\/author\/lamquynhnhu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog","description":"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/","og_locale":"en_US","og_type":"article","og_title":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog","og_description":"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.","og_url":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/","og_site_name":"YOUREORG Blog","article_publisher":"https:\/\/www.facebook.com\/youre.org.vn","article_published_time":"2021-10-17T04:02:41+00:00","article_modified_time":"2026-01-06T03:27:52+00:00","og_image":[{"width":2070,"height":1514,"url":"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg","type":"image\/jpeg"}],"author":"Nh\u01b0 L\u00e2m","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nh\u01b0 L\u00e2m","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#article","isPartOf":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/"},"author":{"name":"Nh\u01b0 L\u00e2m","@id":"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/e2f4572695d268f7a85980eac3f253b9"},"headline":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n","datePublished":"2021-10-17T04:02:41+00:00","dateModified":"2026-01-06T03:27:52+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/"},"wordCount":2471,"publisher":{"@id":"https:\/\/blog.youre.org.vn\/en\/#organization"},"image":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg","keywords":["th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"],"articleSection":["H\u1ecdc B\u1ed5ng & Chi\u1ebfn L\u01b0\u1ee3c"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/","url":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/","name":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog","isPartOf":{"@id":"https:\/\/blog.youre.org.vn\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage"},"image":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg","datePublished":"2021-10-17T04:02:41+00:00","dateModified":"2026-01-06T03:27:52+00:00","description":"\u0110\u1eb7c bi\u1ec7t, v\u1edbi nh\u1eefng CEO m\u1edbi \u201cch\u1eadp ch\u1eefng\u201d kh\u1edfi nghi\u1ec7p th\u00ec c\u00e0ng kh\u00f3 kh\u0103n h\u01a1n... l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 CEO x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n hi\u1ec7u qu\u1ea3.","breadcrumb":{"@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#primaryimage","url":"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg","contentUrl":"https:\/\/blog.youre.org.vn\/wp-content\/uploads\/2021\/10\/Jeff-Bezos.jpg","width":2070,"height":1514},{"@type":"BreadcrumbList","@id":"https:\/\/blog.youre.org.vn\/en\/cac-ceo-phai-nghiem-tuc-xay-dung-thuong-hieu-ca-nhan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.youre.org.vn\/en\/"},{"@type":"ListItem","position":2,"name":"C\u00e1c CEO ph\u1ea3i nghi\u00eam t\u00fac x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"}]},{"@type":"WebSite","@id":"https:\/\/blog.youre.org.vn\/en\/#website","url":"https:\/\/blog.youre.org.vn\/en\/","name":"YOUREORG Blog","description":"Insights That Empower, Stories That Inspire","publisher":{"@id":"https:\/\/blog.youre.org.vn\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.youre.org.vn\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.youre.org.vn\/en\/#organization","name":"T\u1ed5 Ch\u1ee9c Gi\u00e1o D\u1ee5c YOUREORG","url":"https:\/\/blog.youre.org.vn\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.youre.org.vn\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.youre.vn\/wp-content\/uploads\/2026\/01\/Logo-YOUREORG-3-scaled.png","contentUrl":"https:\/\/blog.youre.vn\/wp-content\/uploads\/2026\/01\/Logo-YOUREORG-3-scaled.png","width":2560,"height":2560,"caption":"T\u1ed5 Ch\u1ee9c Gi\u00e1o D\u1ee5c YOUREORG"},"image":{"@id":"https:\/\/blog.youre.org.vn\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/youre.org.vn","https:\/\/www.instagram.com\/youre.org.vn","https:\/\/www.linkedin.com\/company\/69877251","https:\/\/www.youtube.com\/channel\/UCjFcDKSF56thpv5sQKXWyEg"]},{"@type":"Person","@id":"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/e2f4572695d268f7a85980eac3f253b9","name":"Nh\u01b0 L\u00e2m","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.youre.org.vn\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7b8e5b59fabe20bd22200eaf6130675987956c1b173cb220a82272015b5805a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7b8e5b59fabe20bd22200eaf6130675987956c1b173cb220a82272015b5805a8?s=96&d=mm&r=g","caption":"Nh\u01b0 L\u00e2m"},"url":"https:\/\/blog.youre.org.vn\/en\/author\/lamquynhnhu\/"}]}},"views":377,"_links":{"self":[{"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/posts\/3085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":2,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3348,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/posts\/3085\/revisions\/3348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/media\/3096"}],"wp:attachment":[{"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.youre.org.vn\/en\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}