{"id":3081,"date":"2021-10-17T10:45:37","date_gmt":"2021-10-17T03:45:37","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=3081"},"modified":"2026-01-06T10:28:02","modified_gmt":"2026-01-06T03:28:02","slug":"muc-tieu-cua-xay-dung-thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/muc-tieu-cua-xay-dung-thuong-hieu-ca-nhan\/","title":{"rendered":"M\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"},"content":{"rendered":"

M\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – Tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c <\/em><\/p>\n\n\n\n

Lawrence J. Peter \u0111\u00e3 t\u1eebng n\u00f3i: “N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang \u0111i \u0111\u00e2u th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd \u0111\u1ebfn m\u1ed9t n\u01a1i v\u00f4 \u0111\u1ecbnh n\u00e0o \u0111\u00f3\u201d. Nh\u1eefng ng\u01b0\u1eddi th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u1ea5t r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau nh\u1eefng g\u00ec h\u1ecd \u0111ang theo \u0111u\u1ed5i. V\u00e0 \u0111i\u1ec1u n\u00e0y r\u1ea5t \u0111\u00fang trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 d\u00e1m ch\u1eafc l\u00e0 ch\u00fang ta s\u1ebd kh\u00f4ng bao gi\u1edd l\u1ea1c h\u01b0\u1edbng kh\u00f4ng? Kh\u00f3. V\u1edbi m\u1ed9t c\u00e1 nh\u00e2n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u c\u0169ng c\u00f3 l\u00fac r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng ch\u00f4ng ch\u00eanh v\u00e0 m\u1eafc sai l\u1ea7m th\u00ec th\u1eed h\u1ecfi ng\u01b0\u1eddi kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau s\u1ebd nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n\n\n\n

Cu\u1ed9c \u0111\u1eddi kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau gi\u1ed1ng nh\u01b0 l\u00ean m\u1ed9t chuy\u1ebfn xe m\u00e0 kh\u00f4ng h\u1ec1 bi\u1ebft tr\u1ea1m d\u1eebng \u1edf \u0111\u00e2u. Th\u1ef1c ra th\u00ec chuy\u1ebfn \u0111i nh\u01b0 v\u1eady \u0111\u00f4i khi c\u0169ng th\u00fa v\u1ecb \u0111\u1ea5y nh\u01b0ng s\u1ef1 m\u01a1 h\u1ed3 trong nh\u1eadn th\u1ee9c ch\u1eafc ch\u1eafn s\u1ebd l\u00e0m ta b\u1ed1i r\u1ed1i, th\u1eadm ch\u00ed s\u1ee3 h\u00e3i. Ch\u00fang ta kh\u00f4ng h\u1ec1 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, kh\u00f4ng h\u1ec1 bi\u1ebft ai \u0111\u1ed3ng h\u00e0nh c\u00f9ng ta, kh\u00f4ng h\u1ec1 bi\u1ebft l\u1ed9 tr\u00ecnh c\u1ee7a m\u00ecnh l\u00e0 g\u00ec.<\/p>\n\n\n\n

V\u00ed vi\u1ec7c ki\u1ebfn t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t ng\u00f4i nh\u00e0. Giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf b\u1ea3n v\u1ebd. Ch\u00fang ta m\u00f4 ph\u1ecfng \u0111\u01b0\u1ee3c ng\u00f4i nh\u00e0 tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng, c\u00f3 nh\u01b0 v\u1eady m\u1edbi \u0111\u1ea3m b\u1ea3o n\u00f3 \u0111\u01b0\u1ee3c b\u1ec1n, v\u1eefng v\u00e0 \u0111\u1eb9p. \u0110\u1ed3ng ngh\u0129a, vi\u1ec7c \u0111\u1ecbnh v\u1ecb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n\n\n\n

C\u00f3 ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u1ec3 n\u1ed5i ti\u1ebfng?<\/strong><\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi \u0111\u1ec1 c\u1eadp v\u00e0o ch\u1ee7 \u0111\u1ec1 ch\u00ednh, c\u00f3 m\u1ed9t v\u1ea5n \u0111\u1ec1 t\u1ed3n t\u1ea1i trong nh\u1eadn th\u1ee9c c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1eb7c bi\u1ec7t \u1edf gi\u1edbi tr\u1ebb m\u00e0 t\u00f4i mu\u1ed1n n\u00eau l\u00ean ch\u00ednh l\u00e0 c\u00f3 ph\u1ea3i m\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u1ec3 n\u1ed5i ti\u1ebfng hay kh\u00f4ng. C\u00f3 nhi\u1ec1u \u00fd ki\u1ebfn cho r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 \u0111\u1ec3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng v\u00e0 coi \u0111\u00e2y l\u00e0 m\u1ee5c ti\u00eau m\u00e0 b\u1ea3n th\u00e2n theo \u0111u\u1ed5i. Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111i\u1ec1u \u0111\u00f3 v\u00ec t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng \u00edt nhi\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Nh\u01b0ng \u0111\u00f3 kh\u00f4ng th\u1ec3 xem l\u00e0 m\u1ee5c ti\u00eau, n\u00f3i \u0111\u00fang h\u01a1n s\u1ef1 n\u1ed5i ti\u1ebfng l\u00e0 m\u1ed9t trong nh\u1eefng h\u1ec7 qu\u1ea3 \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. T\u00f4i l\u1ea5y v\u00ed d\u1ee5, Steve Job t\u1eebng khao kh\u00e1t mang \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o c\u00f4ng ngh\u1ec7 tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. V\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3, sau m\u1ed9t th\u1eddi gian theo \u0111u\u1ed5i, \u00f4ng \u0111\u00e3 th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c minh ch\u1ee9ng b\u1edfi s\u1ef1 ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd c\u1ee7a Apple. Theo \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n Steve Job \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i ti\u1ebfng trong gi\u1edbi c\u00f4ng ngh\u1ec7 n\u00f3i ri\u00eang v\u00e0 c\u1ea3 th\u1ebf gi\u1edbi n\u00f3i chung. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 n\u1ed5i ti\u1ebfng. \u0110\u00f3 l\u00e0 v\u1ec1 th\u00e0nh c\u00f4ng \u1edf b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec b\u1ea1n ch\u1ecdn l\u00e0m.<\/p>\n\n\n\n

M\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n<\/strong><\/h2>\n\n\n\n

M\u1ed7i ng\u01b0\u1eddi m\u1ed9t suy ngh\u0129, m\u1ed7i ng\u01b0\u1eddi m\u1ed9t m\u1ee5c ti\u00eau, m\u1ed7i ng\u01b0\u1eddi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau l\u00e0 m\u1ea5u ch\u1ed1t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n m\u00e0 t\u00f4i tin r\u1eb1ng t\u1ea5t c\u1ea3 ch\u00fang ta n\u00ean c\u1ed1 g\u1eafng h\u01b0\u1edbng t\u1edbi: \u201ctr\u1edf th\u00e0nh m\u1ed9t chu\u1ea9n m\u1ef1c\u201d.<\/p>\n\n\n\n

Vi\u1ec7c \u0111\u1eb7t ra m\u1ed9t ti\u00eau chu\u1ea9n s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t c\u00f3 th\u1ec3 trong c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n ch\u1ecdn l\u00e0m ng\u01b0\u1eddi b\u00e1n hoa, th\u00ec h\u00e3y tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u00e1n hoa gi\u1ecfi nh\u1ea5t trong th\u00e0nh ph\u1ed1 c\u1ee7a b\u1ea1n (h\u00ecnh th\u1ee9c offline) ho\u1eb7c l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (h\u00ecnh th\u1ee9c online). \u0110\u1eb7t ra c\u00e1c ti\u00eau chu\u1ea9n cho c\u00e1ch c\u1eafm hoa v\u00e0 th\u1ef1c hi\u1ec7n ch\u00fang. Chia s\u1ebb h\u00ecnh \u1ea3nh tr\u00ean trang web v\u1ec1 nh\u1eefng \u0111\u00f3a hoa \u0111\u1eb9p nh\u1ea5t c\u1ee7a b\u1ea1n t\u1eebng c\u1eafm, bao g\u1ed3m c\u1ea3 video h\u01b0\u1edbng d\u1eabn \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi. Cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t xa m\u1ecdi th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i. H\u00e3y l\u00e0 ti\u00eau chu\u1ea9n trong ng\u00e0nh c\u1eafm hoa ngh\u1ec7 thu\u1eadt \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u1ec3 h\u1ecd th\u1eadm ch\u00ed kh\u00f4ng bao gi\u1edd c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn kh\u00e1c. <\/p>\n\n\n\n

Vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m t\u1ed1t – m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u201cl\u00e0m ch\u1ee7\u201d c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n l\u00e0m t\u1ed1t c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ec3 khi ng\u01b0\u1eddi kh\u00e1c ngh\u0129 v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00f3, h\u1ecd s\u1ebd ngh\u0129 ngay \u0111\u1ebfn b\u1ea1n, gi\u1ed1ng nh\u01b0 khi ch\u00fang ta ngh\u0129 v\u1ec1 di\u1ec5n xu\u1ea5t t\u1ed1t, h\u00ecnh \u1ea3nh c\u1ee7a Meryl Streep hi\u1ec7n l\u00ean trong \u0111\u1ea7u ch\u00fang ta. Gi\u1ed1ng nh\u01b0 khi t\u00f4i ngh\u0129 v\u1ec1 m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 ch\u1ee9a cafein \u0111\u01b0\u1ee3c pha ch\u1ebf tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0m, t\u00f4i ngh\u0129 \u0111\u1ebfn Starbucks. \u0110\u00f3 l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n.<\/p>\n\n\n\n

Khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngh\u0129 v\u1ec1 c\u00f4ng vi\u1ec7c h\u1ecd c\u1ea7n, h\u1ecd n\u00ean ngh\u0129 \u0111\u1ebfn b\u1ea1n \u0111\u1ea7u ti\u00ean. B\u1ea1n n\u00ean l\u00e0 ti\u00eau chu\u1ea9n \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u00f9ng chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

\u0110\u1ec3 ch\u1ea1m \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111i\u1ec3m chu\u1ea9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t nhi\u1ec1u, c\u1ea3i thi\u1ec7n b\u1ea3n th\u00e2n \u1edf m\u1ed7i c\u1ed9t m\u1ed1c. T\u00e0i n\u0103ng l\u00e0 b\u1ea9m sinh, c\u00f2n k\u1ef9 n\u0103ng l\u00e0 th\u1ee9 ph\u1ea3i luy\u1ec7n t\u1eadp ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c. V\u00ec th\u1ebf, \u0111\u1eebng ngh\u0129 b\u1ea3n th\u00e2n kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh, n\u1ebfu b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u00ec h\u00e3y v\u1eefng tin r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3.<\/p>\n\n\n\n

T\u1ea1o c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n, b\u1eb1ng c\u00e1ch d\u1ec7t c\u00e1c b\u01b0\u1edbc trong h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1 nh\u00e2n, thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, tr\u1edf th\u00e0nh ngu\u1ed3n c\u1ea3m h\u1ee9ng c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c – nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n ti\u1ebfp x\u00fac ho\u1eb7c ch\u01b0a ti\u1ebfp x\u00fac nh\u01b0ng bi\u1ebft \u0111\u1ebfn b\u1ea1n. <\/p>\n\n\n\n

Khi b\u1ea1n \u0111\u1eb7t ra ti\u00eau chu\u1ea9n cho c\u00f4ng vi\u1ec7c trong ng\u00e0nh c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n chu\u1ea9n m\u1ef1c. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau v\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n th\u00e0nh c\u00f4ng<\/a>.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h3>","protected":false},"excerpt":{"rendered":"

M\u1ee5c ti\u00eau c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n – Tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c Lawrence J. Peter \u0111\u00e3 t\u1eebng n\u00f3i: “N\u1ebfu b\u1ea1n kh\u00f4ng bi\u1ebft m\u00ecnh \u0111ang \u0111i \u0111\u00e2u th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd \u0111\u1ebfn m\u1ed9t n\u01a1i v\u00f4 \u0111\u1ecbnh n\u00e0o \u0111\u00f3\u201d. 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