{"id":2871,"date":"2021-07-27T15:49:02","date_gmt":"2021-07-27T08:49:02","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=2871"},"modified":"2026-01-06T10:28:33","modified_gmt":"2026-01-06T03:28:33","slug":"cac-cap-do-cua-thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/cac-cap-do-cua-thuong-hieu-ca-nhan\/","title":{"rendered":"C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"},"content":{"rendered":"<p style=\"font-size:21px\">Nhi\u1ec1u b\u1ea1n cho r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 d\u00e0nh cho c\u00e1c ng\u00f4i sao nh\u1eb1m \u201cl\u0103ng x\u00ea\u201d t\u00ean tu\u1ed5i \u0111\u1ec3 ch\u1ea1y nh\u1eefng h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o. Th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng gi\u1edbi h\u1ea1n cho b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p style=\"font-size:21px\">Jay Z \u0111\u00e3 t\u1eebng nh\u1eadn \u0111\u1ecbnh: \u201cT\u00f4i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 kinh doanh, ch\u00ednh T\u00f4i l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh\u201d. C\u00f3 th\u1ec3 b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t doanh nh\u00e2n nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p style=\"font-size:21px\">Vi\u1ec7c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u00e0ng ng\u00e0y \u0111\u01b0\u1ee3c n\u00e2ng cao. B\u1ea1n mu\u1ed1n b\u1eaft tay v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u01b0\u1edbc h\u1ebft b\u1ea1n ph\u1ea3i hi\u1ec3u nh\u1eefng kh\u00eda c\u1ea1nh trong n\u00f3.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:21px\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 chia l\u00e0m 3 c\u1ea5p \u0111\u1ed9 nh\u01b0 sau:<\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>VIPs\/CELEBRITIES<\/strong> (Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng\/Ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang): L\u00e0 nh\u00f3m influencer c\u00f3 \u0111\u1ed9 Reach (ti\u1ebfp c\u1eadn) cao nh\u1ea5t, tuy nhi\u00ean kh\u00f4ng ph\u1ea3i celebrities n\u00e0o c\u0169ng c\u00f3 s\u1ef1 Relevance (li\u00ean quan) t\u1edbi ng\u00e0nh h\u00e0ng. Hay n\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u celeb l\u00e0 ng\u01b0\u1eddi c\u00f3 danh ti\u1ebfng c\u0169ng nh\u01b0 \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang ch\u00fa \u00fd th\u00f4ng qua truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. \u0110\u1ea1i di\u1ec7n cho c\u1ea5p \u0111\u1ed9 n\u00e0y c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u00f5 \u1edf c\u00e1c ca s\u0129, MC, ng\u01b0\u1eddi m\u1eabu, di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng. H\u1ecd x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 \u0111\u1ed9 n\u1ed5i ti\u1ebfng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, t\u1ea1p ch\u00ed, &#8230; V\u00ed d\u1ee5 nh\u01b0 S\u01a1n T\u00f9ng MTP v\u1edbi trang facebook s\u1edf h\u1eefu l\u01b0\u1ee3t follow kh\u1ee7ng \u0111\u1ee9ng trong top 5 ng\u01b0\u1eddi c\u00f3 follow tr\u00ean FB nhi\u1ec1u nh\u1ea5t Vi\u1ec7t Nam, l\u00e0 m\u1ed9t ca s\u0129 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang.&nbsp;<\/p>\n\n\n\n<p style=\"font-size:21px\">L\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c n\u1ed5i ti\u1ebfng ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng ki\u1ebfm ti\u1ec1n s\u1ebd cao h\u01a1n. M\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng s\u1ebd t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi c\u00e1t-x\u00ea b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. Ch\u1eb3ng h\u1ea1n nh\u01b0 khi b\u1ea1n m\u1eddi m\u1ed9t Celeb \u0111\u1ec3 \u0111\u00f3ng MV, n\u1ebfu celeb \u0111\u00f3 ch\u1ec9 c\u00f3 m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng b\u00ecnh th\u01b0\u1eddng th\u00ec c\u00f3 th\u1ec3 b\u1ea1n ch\u1ec9 c\u1ea7n chi tr\u1ea3 v\u00e0i ch\u1ee5c tri\u1ec7u cho m\u1ed9t MV. \u0110\u1ed1i v\u1edbi nh\u1eefng celeb c\u00f3 m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng cao th\u00ec th\u00f9 lao \u0111\u00f4i khi c\u00f3 th\u1ec3 s\u1ebd l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u\/MV ho\u1eb7c show qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p style=\"font-size:21px\">Nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed m\u1ed9t c\u00e1ch r\u1ea5t \u0111\u1eb7c bi\u1ec7t trong m\u1ecdi ho\u00e0n c\u1ea3nh s\u1ed1ng. B\u1ea5t k\u00ec \u0111i\u1ec1u g\u00ec c\u0169ng c\u00f3 m\u1eb7t tr\u00e1i c\u1ee7a n\u00f3, song song v\u1edbi vi\u1ec7c n\u1ed5i ti\u1ebfng b\u1ea1n ph\u1ea3i th\u1eadt c\u1ea9n th\u1eadn \u0111\u1ec3 gi\u1eef h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh b\u1edfi l\u1ebd b\u1ea1n l\u00e0 ng\u01b0\u1eddi c\u1ee7a c\u00f4ng ch\u00fang. Celeb kh\u00f4ng th\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng b\u00ecnh th\u01b0\u1eddng, h\u1ecd s\u1ebd ph\u1ea3i c\u1ed1 g\u1eafng gi\u1eef h\u00ecnh t\u01b0\u1ee3ng \u0111\u1eb9p v\u00e0 c\u1ed1 g\u1eafng tr\u00e1nh nh\u1eefng t\u00ecnh hu\u1ed1ng b\u1ea5t l\u1ee3i cho m\u00ecnh. B\u1edfi m\u1ed9t s\u01a1 su\u1ea5t nh\u1ecf trong l\u1eddi n\u00f3i, c\u1eed ch\u1ec9 c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd b\u1ecb d\u00ednh \u201cph\u1ed1t\u201d v\u00e0 th\u1eadm ch\u00ed b\u1ecb d\u01b0 lu\u1eadn \u0111\u1ea3 k\u00edch. N\u1ebfu b\u1ea1n thu\u1ed9c tu\u00fdp ng\u01b0\u1eddi th\u00edch t\u1ef1 do, ph\u00f3ng kho\u00e1ng hay an nh\u00e0n th\u00ec \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn t\u1ed1t.<\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>PROFESSIONAL INFLUENCERS <\/strong>(C\u00e1c chuy\u00ean gia, ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n cao v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong ng\u00e0nh h\u00e0ng): Nh\u1eefng ng\u01b0\u1eddi n\u00e0y v\u1eeba c\u00f3 \u0111\u1ed9 Reach t\u01b0\u01a1ng \u0111\u1ed1i cao (th\u1ea5p h\u01a1n Celeb) v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 Resonance (c\u1ed9ng h\u01b0\u1edfng) v\u00e0 Relevance (li\u00ean quan) v\u1edbi ng\u00e0nh h\u00e0ng cao nh\u1ea5t.<\/p>\n\n\n\n<p style=\"font-size:21px\">Influencer \u0111\u00f4i khi hay b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi celeb b\u1edfi v\u00ec c\u1ea3 hai \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1ea7m c\u1ee1 v\u00e0 l\u01b0\u1ee3n ng\u01b0\u1eddi theo d\u00f5i cao. V\u1eady influencer l\u00e0 g\u00ec? Influencer gi\u1ea3i th\u00edch \u0111\u01a1n gi\u1ea3n th\u00ec l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng n\u00e0o \u0111\u00f3. Nh\u1eefng ng\u01b0\u1eddi influencer \u0111\u00e3 t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, blog v\u00e0 vlog, &#8230; H\u1ecd c\u00f3 xu h\u01b0\u1edbng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd trong m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac \u0111\u00f3. H\u1ecd c\u00f3 chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c th\u00edch h\u1ee3p ho\u1eb7c r\u1ea5t quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3. \u0110\u1ea1i di\u1ec7n cho g\u00f3c \u0111\u1ed9 n\u00e0y th\u01b0\u1eddng l\u00e0 c\u00e1c doanh nh\u00e2n, chuy\u00ean gia t\u1eebng l\u0129nh v\u1ef1c, &#8230; \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i s\u1edf h\u1eefu tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n cao, kinh nghi\u1ec7m v\u00e0 k\u1ef9 n\u0103ng s\u1ed1ng t\u1ed1t.\u00a0<\/p>\n\n\n\n<p style=\"font-size:21px\"><strong>CITIZEN INFLUENCERS <\/strong>(Nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng nh\u01b0ng s\u1edf h\u1eefu tr\u00ean 5000 l\u01b0\u1ee3t followers v\u00e0 c\u00e1c b\u00e0i post c\u1ee7a h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u1ee9ng, t\u01b0\u01a1ng t\u00e1c n\u1ed3ng nhi\u1ec7t t\u1eeb ng\u01b0\u1eddi xem): Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 Resonance v\u00e0 Relevance t\u01b0\u01a1ng \u0111\u1ed1i cao, tuy nhi\u00ean \u0111\u1ed9 Reach th\u1ea5p nh\u1ea5t trong 3 nh\u00f3m influencer.<\/p>\n\n\n\n<p style=\"font-size:21px\">T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh m\u00ecnh m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c nh\u1ea5t t\u1eeb \u0111\u00f3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00edch h\u1ee3p. B\u1ea5t k\u00ec c\u1ea5p \u0111\u1ed9 n\u00e0o c\u0169ng h\u01b0\u1edbng v\u1ec1 m\u1ed9t \u0111i\u1ec1u \u201cth\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n\u201d hay l\u00e0 v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n trong con \u0111\u01b0\u1eddng chuy\u00ean m\u00f4n m\u00e0 b\u1ea1n ch\u1ecdn. Vi\u1ec7c hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec3u r\u00f5 b\u1ea3n th\u00e2n m\u00ecnh mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o s\u1ebd gi\u00fap b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p trong cu\u1ed9c s\u1ed1ng. Ng\u01b0\u1eddi th\u00e0nh c\u00f4ng l\u00e0 ng\u01b0\u1eddi bi\u1ebft ch\u1ecdn con \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh.<\/p>\n\n\n\n<h2 class=\"has-text-align-right wp-block-heading\" style=\"font-size:21px\">Qu\u1ef3nh Nh\u01b0<\/h2>\n\n\n\n<h5 class=\"has-text-align-right has-small-font-size wp-block-heading\"><em>Ngu\u1ed3n: <\/em><a href=\"https:\/\/www.thesaigontimes.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u1eddi b\u00e1o Kinh t\u1ebf S\u00e0i G\u00f2n<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u b\u1ea1n cho r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 d\u00e0nh cho c\u00e1c ng\u00f4i sao nh\u1eb1m \u201cl\u0103ng x\u00ea\u201d t\u00ean tu\u1ed5i \u0111\u1ec3 ch\u1ea1y nh\u1eefng h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o. Th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng gi\u1edbi h\u1ea1n cho b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ecbnh&hellip;&nbsp;<a href=\"https:\/\/blog.youre.org.vn\/en\/cac-cap-do-cua-thuong-hieu-ca-nhan\/\" class=\"\" rel=\"bookmark\">\u0110\u1ecdc th\u00eam \u00bb<span class=\"screen-reader-text\">C\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/span><\/a><\/p>","protected":false},"author":3,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-2871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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