{"id":2841,"date":"2021-07-26T10:43:38","date_gmt":"2021-07-26T03:43:38","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=2841"},"modified":"2026-01-06T10:21:55","modified_gmt":"2026-01-06T03:21:55","slug":"quan-tri-danh-tieng-trong-bao-ve-thuong-hieu-ca-nhan","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/quan-tri-danh-tieng-trong-bao-ve-thuong-hieu-ca-nhan\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb danh ti\u1ebfng trong b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a danh ti\u1ebfng c\u00f2n danh ti\u1ebfng l\u00e0 \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. <\/em><\/p>\n\n\n\n

Th\u1eadt, ch\u01b0a bao gi\u1edd ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o, x\u00e2y d\u1ef1ng v\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh nhanh ch\u00f3ng nh\u01b0 ng\u00e0y nay – nh\u1edd v\u00e0o th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.\u00a0<\/p>\n\n\n\n

L\u00fac tr\u01b0\u1edbc, h\u1ea7u h\u1ebft mu\u1ed1n PR m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p ho\u1eb7c doanh nh\u00e2n ch\u1ec9 s\u1eed d\u1ee5ng hai c\u00e1ch ch\u1ee7 y\u1ebfu: chi h\u00e0ng tri\u1ec7u \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c b\u00e1o ch\u00ed, TV, banner,… hay l\u00e0 truy\u1ec1n mi\u1ec7ng cho nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn \u0111i\u1ec3m t\u1ed1t c\u1ee7a m\u00ecnh. Nh\u01b0ng ng\u00e0y nay, ngo\u00e0i nh\u1eefng c\u00e1ch th\u1ee9c tr\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1eadn d\u1ee5ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 (Digital Media) l\u00e0m c\u00f4ng c\u1ee5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb th\u1ebf nh\u1ea5t \u0111\u1ecbnh, \u0111i\u1ec1u ti\u1ebfp theo ch\u00fang ta ph\u1ea3i b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t huy n\u00f3. V\u00e0 qu\u1ea3n tr\u1ecb danh ti\u1ebfng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong giai \u0111o\u1ea1n n\u00e0y.<\/p>\n\n\n\n

\u0110\u1ea7u ti\u00ean, t\u00f4i s\u1ebd l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c nhau gi\u1eefa danh ti\u1ebfng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/a>.<\/p>\n\n\n\n

C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi hay nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y, th\u1eadt ra l\u00fac tr\u01b0\u1edbc t\u00f4i c\u0169ng th\u1ebf. Nh\u01b0ng sau qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u m\u1edbi nh\u1eadn ra danh ti\u1ebfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau ch\u1ee9 kh\u00f4ng h\u1ec1 \u0111\u1ed3ng nh\u1ea5t.<\/p>\n\n\n\n

T\u00f4i \u0111\u1ecbnh ngh\u0129a l\u1ea1i, \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00ean, m\u1ed9t t\u1eeb ng\u1eef, m\u1ed9t d\u1ea5u hi\u1ec7u, m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, m\u1ed9t h\u00ecnh v\u1ebd, hay t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean nh\u1eb1m x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t (hay m\u1ed9t nh\u00f3m) ng\u01b0\u1eddi cung c\u1ea5p v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m (d\u1ecbch v\u1ee5) \u0111\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 do nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

C\u00f2n danh ti\u1ebfng, c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 c\u1ea3m ngh\u0129, c\u1ea3m x\u00fac c\u1ee7a c\u00f4ng ch\u00fang d\u00e0nh cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t doanh nghi\u1ec7p n\u00e0o \u0111\u00f3 d\u1ef1a v\u00e0o nh\u1eefng vi\u1ec7c l\u00e0m c\u1ee5 th\u1ec3. Danh ti\u1ebfng gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ef1 quan t\u00e2m v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng, \u1edf \u0111\u00f3, doanh nghi\u1ec7p kh\u00f4ng s\u1edf h\u1eefu v\u00e0 kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Hay danh ti\u1ebfng – c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a tho\u00e1ng l\u00e0 s\u1ef1 tin c\u1eady – kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh trong khi danh ti\u1ebfng l\u00e0 th\u1ef1c t\u1ebf. \u0110a s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u1eb1ng m\u1ed9t \u201cth\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i\u201d c\u1ee7a kinh doanh\/marketing\/qu\u1ea3ng c\u00e1o trong khi danh ti\u1ebfng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u00f4ng qua t\u00ednh c\u00f4ng khai minh b\u1ea1ch c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

T\u00f4i s\u1ebd \u0111\u01b0a ra v\u00ed d\u1ee5 cho c\u00e1c b\u1ea1n d\u1ec5 h\u00ecnh dung h\u01a1n, trong tr\u1eadn cu\u1ed1i v\u00f2ng lo\u1ea1i th\u1ee9 hai khu v\u1ef1c ch\u00e2u \u00c1 World Cup 2022 c\u1ee7a \u0111\u1ed9i tuy\u1ec3n Vi\u1ec7t Nam, ti\u1ec1n v\u1ec7 Tr\u1ea7n Minh V\u01b0\u01a1ng \u0111\u00e3 c\u00f3 pha ki\u1ebfn t\u1ea1o b\u00e0n th\u1eafng \u0111\u1eb9p m\u1eaft \u1edf nh\u1eefng ph\u00fat b\u00f9 gi\u1edd cu\u1ed1i c\u00f9ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7u th\u1ee7 b\u00f3ng \u0111\u00e1 Minh V\u01b0\u01a1ng \u1edf \u0111\u1ed9i tuy\u1ec3n HAGL \u0111\u00e3 \u0111\u01b0\u1ee3c anh x\u00e2y d\u1ef1ng t\u1eeb l\u00e2u nh\u01b0ng sau tr\u1eadn \u0111\u1ea5u \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a anh c\u00e0ng ph\u00e1t tri\u1ec3n \u0111\u1ed3ng th\u1eddi c\u00e0ng xu\u1ea5t hi\u1ec7n nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ca ng\u1ee3i v\u00e0 l\u00e0m n\u1ed5i b\u1eadt danh ti\u1ebfng c\u1ee7a anh \u1ea5y h\u01a1n. T\u00f4i hay ngh\u0129 nh\u01b0 th\u1ebf n\u00e0y \u0111\u1ec3 d\u1ec5 hi\u1ec3u: \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u01b0\u1ee3ng h\u00ecnh c\u00f2n danh ti\u1ebfng l\u00e0 t\u01b0\u1ee3ng thanh\u201d.<\/p>\n\n\n\n

T\u1ea1i sao ph\u1ea3i qu\u1ea3n tr\u1ecb danh ti\u1ebfng trong vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a danh ti\u1ebfng c\u00f2n danh ti\u1ebfng l\u00e0 \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Trong x\u00e3 h\u1ed9i th\u00f4ng tin v\u00e0 k\u1ebft n\u1ed1i c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i, danh ti\u1ebfng c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ecfa s\u00e1ng th\u01b0\u01a1ng hi\u1ec7u (s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p, c\u00e1 nh\u00e2n). N\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfc khi\u00ean che ch\u1edf cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3o v\u1ec7 kh\u1ecfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng b\u1ea5t ng\u1edd tr\u00ean \u201cm\u1eb7t tr\u1eadn th\u00f4ng tin\u201d. N\u00f3 c\u0169ng l\u00e0 \u201c\u0111\u1ea3m b\u1ea3o v\u00e0ng\u201d cho c\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn d\u1ecbch marketing, b\u1edfi l\u1ebd n\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 y\u00eau m\u1ebfn t\u1eeb c\u1ed9ng \u0111\u1ed3ng. <\/p>\n\n\n\n

Do \u0111\u00f3, trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng, b\u1ea1n ph\u1ea3i b\u1ea3o v\u1ec7 danh ti\u1ebfng \u0111\u1ec3 gi\u1eef g\u00ecn uy t\u00edn, c\u1ee7ng c\u1ed1 s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

T\u00f4i v\u00ed danh ti\u1ebfng nh\u01b0 con dao hai l\u01b0\u1ee1i, n\u1ebfu t\u1eadp trung n\u00f3 s\u1ebd h\u1ed7 tr\u1ee3 ta g\u1ecdt b\u1ecf nh\u1eefng t\u1ea5n c\u00f4ng th\u1ecb phi cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng n\u1ebfu b\u1ecf b\u00ea l\u01a1 l\u00e0 m\u1ed9t gi\u00e2y n\u00f3 c\u00f3 th\u1ec3 l\u00e0m b\u1ea1n ch\u1ea3y m\u00e1u. \u0110i\u1ec1u n\u00e0y d\u1ec5 nh\u1eadn th\u1ea5y \u0111\u00fang kh\u00f4ng, ta c\u00f3 th\u1ec3 h\u00ecnh dung m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng nh\u01b0ng s\u1ee9c t\u00e0n ph\u00e1 c\u1ee7a n\u00f3 ta kh\u00f4ng th\u1ec3 n\u00e0o ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f2n nh\u1edb v\u1ee5 scandal c\u1ef1c hot c\u1ee7a \u201cn\u1eef th\u1ea7n thanh xu\u00e2n\u201d – Tr\u1ecbnh S\u1ea3ng kh\u00f4ng? V\u1ed1n d\u0129 l\u00e0 m\u1ed9t di\u1ec5n vi\u00ean t\u00e0i n\u0103ng v\u00e0 \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ec9nh cao s\u1ef1 nghi\u1ec7p<\/a>, b\u1ea5t ng\u1edd v\u01b0\u1edbng m\u1ed9t scandal v\u00e0 r\u1ed3i c\u00f4 \u1ea5y b\u1ecb netizen t\u1ea9y chay, c\u00e1c c\u00f4ng ty c\u1eaft h\u1ebft h\u1ee3p \u0111\u1ed3ng v\u00e0 c\u1ea3 nh\u1eefng phim c\u00f4 t\u1eebng \u0111\u00f3ng ph\u1ea3i b\u1ecb kh\u00f3a chi\u1ebfu m\u1ed9t th\u1eddi gian. C\u00f4 \u0111\u00e3 kh\u00f4ng qu\u1ea3n tr\u1ecb t\u1ed1t danh ti\u1ebfng c\u1ee7a m\u00ecnh n\u00ean ch\u1ec9 m\u1ed9t scandal \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t v\u1ebft s\u1eb9o l\u1edbn trong th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a c\u00f4. T\u1ef7 ph\u00fa Warren Buffett \u0111\u00e3 k\u1ebft lu\u1eadn m\u1ed9t c\u00e2u ng\u1eafn g\u1ecdn r\u1eb1ng: \u201cM\u1ed9t danh ti\u1ebfng l\u1edbn gi\u1ed1ng nh\u01b0 l\u00e0 trinh ti\u1ebft, n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1eef g\u00ecn nh\u01b0ng kh\u00f4ng th\u1ec3 ph\u1ee5c h\u1ed3i \u0111\u01b0\u1ee3c\u201d.<\/p>\n\n\n\n

Th\u01b0\u1eddng th\u00ec ch\u00fang ta hay c\u00f3 t\u00ednh \u0111\u1ee3i \u201cn\u01b0\u1edbc t\u1edbi ch\u00e2n m\u1edbi nh\u1ea3y\u201d v\u00e0 trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng cho ph\u00e9p t\u01b0 t\u01b0\u1edfng \u0111\u00f3 t\u1ed3n t\u1ea1i. Kh\u00f4ng ai c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c ho\u00e0n to\u00e0n nh\u1eefng r\u1eafc r\u1ed1i, d\u00f9 h\u1ecd ho\u00e0n h\u1ea3o \u0111\u1ebfn \u0111\u00e2u, b\u1edfi r\u1eafc r\u1ed1i l\u00e0 th\u1ee9 lu\u00f4n \u0111i c\u00f9ng v\u1edbi ti\u1ebfng t\u0103m. Danh ti\u1ebfng c\u00e0ng l\u1edbn th\u00ec r\u1eafc r\u1ed1i s\u1ebd c\u00e0ng l\u1edbn h\u01a1n. B\u1ea1n ph\u1ea3i bi\u1ebft ch\u1ea5p nh\u1eadn v\u00e0 l\u00e0m b\u1ea1n v\u1edbi r\u1ee7i ro. B\u1edfi danh ti\u1ebfng v\u00e0 r\u1ee7i ro t\u1ec9 l\u1ec7 thu\u1eadn v\u1edbi nhau. Th\u1eeba nh\u1eadn r\u1eb1ng danh ti\u1ebfng ch\u00fang ta kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0\u1ee3c, nh\u01b0ng c\u00e1c n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng, gi\u1eef g\u00ecn v\u00e0 kh\u00f4i ph\u1ee5c th\u00ec c\u00f3 th\u1ec3 – ch\u00ednh x\u00e1c l\u00e0 \u1edf \u0111\u00e2y ch\u00fang ta b\u00e0n t\u1edbi ti\u1ebfn tr\u00ecnh qu\u1ea3n tr\u1ecb \u201cn\u1ed7 l\u1ef1c v\u00ec danh ti\u1ebfng\u201d.<\/p>\n\n\n\n

Qu\u1ea3n tr\u1ecb danh ti\u1ebfng trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1<\/strong><\/h2>\n\n\n\n

N\u1ebfu v\u00ed kh\u1ee7ng ho\u1ea3ng nh\u01b0 ng\u1ecdn l\u1eeda, ng\u00e0y x\u01b0a n\u00f3 s\u1ebd nh\u1ecf, t\u1ed1c \u0111\u1ed9 lan truy\u1ec1n ch\u1eadm v\u00e0 c\u00f3 th\u1ec3 d\u1eadp t\u1eaft \u0111\u01b0\u1ee3c. Nh\u01b0ng \u1edf th\u1eddi \u0111\u1ea1i 4.0<\/a> n\u00e0y, t\u00ednh ch\u1ea5t c\u1ee7a kh\u1ee7ng ho\u1ea3ng \u0111\u00e3 thay \u0111\u1ed5i l\u1edbn do \u0111i\u1ec1u ki\u1ec7n x\u00fac t\u00e1c (internet, m\u1ea1ng x\u00e3 h\u1ed9i) khi\u1ebfn cho ng\u1ecdn l\u1eeda d\u1ec5 b\u00f9ng ph\u00e1t th\u00e0nh m\u1ed9t \u0111\u00e1m ch\u00e1y l\u1edbn v\u1edbi t\u1ed1c \u0111\u1ed9 t\u00ednh \u0111\u1ebfn t\u1eebng gi\u00e2y t\u1eebng ph\u00fat.<\/p>\n\n\n\n

Ch\u00fang ta c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng nhanh nh\u1edd v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0ng c\u0169ng b\u1ecb t\u1ea9y chay nhanh n\u1ebfu l\u1ee1 l\u00e0m sai m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3. C\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, b\u1ea1n c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd danh ti\u1ebfng c\u1ee7a m\u00ecnh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. PR tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e1t tri\u1ec3n danh ti\u1ebfng b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

L\u1eddi khuy\u00ean c\u1ee7a Ronald J. Alsop l\u00e0, \u0111\u1ec3 qu\u1ea3n tr\u1ecb danh ti\u1ebfng th\u00e0nh c\u00f4ng, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 n\u01a1i t\u1ea1o n\u00ean danh ti\u1ebfng l\u1edbn nh\u1ea5t cho b\u1ea1n, sau \u0111\u00f3 h\u00e3y c\u1ed1 g\u1eafng t\u0103ng t\u1ed1i \u0111a danh ti\u1ebfng v\u00e0 h\u1ea1n ch\u1ebf t\u1ed1i thi\u1ec3u nh\u1eefng r\u1eafc r\u1ed1i trong c\u00e1c m\u1ed1i quan h\u1ec7 \u1edf l\u0129nh v\u1ef1c \u0111\u00f3. C\u00e1ch n\u00e0y s\u1ebd cho b\u1ea1n m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 s\u1eeda ch\u1eefa nh\u1eefng r\u1eafc r\u1ed1i cho m\u00ecnh v\u00e0 tr\u00e1nh bi\u1ebfn nh\u1eefng r\u1eafc r\u1ed1i n\u00e0y th\u00e0nh m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng. <\/p>\n\n\n\n

V\u00e0 n\u1ebfu v\u00f4 t\u00ecnh b\u1ea1n v\u01b0\u1edbng v\u00e0o kh\u1ee7ng ho\u1ea3ng th\u00ec sao? Samsung l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c x\u1eed l\u00fd t\u1ed1t kh\u1ee7ng ho\u1ea3ng. D\u00f9 \u0111\u00e3 ph\u1ea3i thu h\u1ed3i h\u00e0ng tri\u1ec7u \u0111i\u1ec7n tho\u1ea1i smartphone Galaxy Note 7 tr\u00ean to\u00e0n c\u1ea7u do l\u1ed7i ch\u00e1y n\u1ed5 khi s\u1ea1c pin nh\u01b0ng Samsung v\u1eabn l\u00e0 c\u00f4ng ty c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u \u1ed5n \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n

Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng tr\u00e1nh kh\u1ecfi nh\u1eefng sai l\u1ea7m, nh\u01b0ng b\u1ea1n ch\u1ecdn c\u00e1ch n\u00e9 tr\u00e1nh hay m\u1ea1nh d\u1ea1n \u0111\u1ee9ng ra th\u1eeba nh\u1eadn v\u00e0 s\u1eeda ch\u1eefa. B\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o b\u1ea1n c\u0169ng ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1nh nh\u00ecn, l\u1eddi b\u00e0n t\u00e1n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. T\u00f4i ch\u1ec9 khuy\u1ebfn kh\u00edch b\u1ea1n th\u00e0nh th\u1eadt v\u1edbi kh\u00e1ch h\u00e0ng b\u1edfi l\u1ebd s\u1ef1 ch\u00e2n th\u00e0nh r\u1ed3i s\u1ebd \u0111\u01b0\u1ee3c tha th\u1ee9. \u0110\u1ec3 h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ng\u00e0y m\u1ed9t ng\u00e0y hai v\u00ec th\u1ebf vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean h\u00e0ng \u0111\u1ea7u trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n

Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c danh ti\u1ebfng l\u00e0 c\u1ea7n thi\u1ebft, quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao t\u00ednh c\u1ea1nh tranh trong th\u1eddi \u0111\u1ea1i c\u1ea1nh tranh \u0111\u1ea7y gay g\u1eaft nh\u01b0 hi\u1ec7n nay. T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 ch\u1ee7 \u0111\u1ed9ng. H\u00e0nh vi c\u1ee7a b\u1ea1n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a b\u1ea1n. H\u00e3y quan t\u00e2m \u0111\u1ebfn t\u00ednh b\u1ec1n v\u1eefng c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh ti\u1ebfng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t v\u00e0 che ch\u1edf, b\u1ea3o v\u1ec7 c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p kh\u1ecfi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n

T\u00f3m l\u1ea1i, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c t\u01b0 duy v\u00e0 t\u00ecnh c\u1ea3m h\u1ee3p l\u00fd h\u00ecnh th\u00e0nh danh ti\u1ebfng t\u1ed1t \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Qu\u1ea3n tr\u1ecb t\u1ed1t danh ti\u1ebfng s\u1ebd kh\u00f3a ch\u1eb7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u1ecfi t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng. Trong quy\u1ec3n 18 quy lu\u1eadt b\u1ea5t bi\u1ebfn \u0111\u1ec3 ph\u00e1t tri\u1ec3n danh ti\u1ebfng c\u00f4ng ty<\/em>, Ronald J. Alsop \u0111\u00e3 v\u00ed von vi\u1ec7c ph\u00e1t tri\u1ec3n danh ti\u1ebfng – d\u00f9 v\u1edbi c\u00e1 nh\u00e2n hay doanh nghi\u1ec7p – \u0111\u1ec1u t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c \u201cg\u1eedi ti\u1ebft ki\u1ec7m \u1edf ng\u00e2n h\u00e0ng\u201d. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1ea7n m\u1eabn, ki\u00ean tr\u00ec, nh\u01b0 m\u1ed9t th\u00f3i quen th\u01b0\u1eddng xuy\u00ean ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c, t\u1eebng ch\u00fat m\u1ed9t t\u1eeb b\u1ea5t c\u1ee9 m\u1ed9t kho\u1ea3n thu nh\u1eadp n\u00e0o, tr\u00e1nh xa nh\u1eefng kho\u1ea3n chi v\u00f4 ngh\u0129a (nh\u1eefng cu\u1ed9c kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u) cho \u0111\u1ebfn khi kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u00f3 \u0111\u1ee7 l\u1edbn v\u00e0 b\u1eaft \u0111\u1ea7u sinh l\u00e3i.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h2>\n\n\n\n
<\/h5>","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a danh ti\u1ebfng c\u00f2n danh ti\u1ebfng l\u00e0 \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. Th\u1eadt, ch\u01b0a bao gi\u1edd ch\u00fang ta c\u00f3 th\u1ec3 t\u1ea1o, x\u00e2y d\u1ef1ng v\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh nhanh ch\u00f3ng nh\u01b0 ng\u00e0y nay – nh\u1edd v\u00e0o th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1.\u00a0 L\u00fac tr\u01b0\u1edbc, h\u1ea7u h\u1ebft… \u0110\u1ecdc th\u00eam \u00bbQu\u1ea3n tr\u1ecb danh ti\u1ebfng trong b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":2856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nQu\u1ea3n tr\u1ecb danh ti\u1ebfng trong b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a danh ti\u1ebfng c\u00f2n danh ti\u1ebfng l\u00e0 \u0111\u00f2n b\u1ea9y n\u00e2ng cao th\u01b0\u01a1ng hi\u1ec7u. 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