{"id":2840,"date":"2021-07-26T10:43:33","date_gmt":"2021-07-26T03:43:33","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=2840"},"modified":"2026-01-06T10:21:55","modified_gmt":"2026-01-06T03:21:55","slug":"tai-sao-thuong-hieu-ca-nhan-cua-ban-it-ai-biet-den","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/tai-sao-thuong-hieu-ca-nhan-cua-ban-it-ai-biet-den\/","title":{"rendered":"T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u00edt ai bi\u1ebft \u0111\u1ebfn?"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u00edt ai bi\u1ebft \u0111\u1ebfn gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n m\u1eb7c m\u1ed9t chi\u1ebfc \u0111\u1ea7m d\u1ea1 h\u1ed9i l\u1ed9ng l\u1eaby nh\u01b0ng ch\u1ec9 l\u1ea9n qu\u1ea9n \u1edf nh\u00e0.<\/em><\/p>\n\n\n\n

X\u00e3 h\u1ed9i hi\u1ec7n nay ng\u00e0y c\u00e0ng \u201ctr\u01b0ng d\u1ee5ng\u201d nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u h\u1ed9i t\u1ee5 \u0111\u1ee7 t\u00e0i v\u00e0 t\u00e2m.<\/p>\n\n\n\n

B\u1ea1n c\u0169ng mu\u1ed1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh. R\u1ed3i b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian th\u00ec b\u1ea1n l\u1ea1i t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cSao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng \u201chot\u201d nh\u01b0 ng\u01b0\u1eddi ta?\u201d T\u00f4i ch\u1eafc r\u1eb1ng c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111ang b\u01b0\u1edbc tr\u00ean con \u0111\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n s\u1ebd h\u1ecfi ch\u00ednh m\u00ecnh c\u00e2u n\u00e0y. T\u00f4i hy v\u1ecdng b\u00e0i chia s\u1ebb n\u00e0y s\u1ebd mang \u0111\u1ebfn \u201cch\u00fat tia s\u00e1ng\u201d v\u1edbi nh\u1eefng ai \u0111ang loay hoay t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi tr\u00ean.<\/p>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, t\u00f4i ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh l\u1ea1i m\u1ed9t \u0111i\u1ec1u r\u1eb1ng: \u201c\u0110\u1ec3 s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi th\u1eddi gian d\u00e0i\u201d. B\u1ea1n kh\u00f4ng th\u1ec3 m\u1edbi b\u1eaft tay v\u00e0o m\u1ed9t ng\u00e0y, m\u1ed9t tu\u1ea7n, m\u1ed9t th\u00e1ng hay m\u1ed9t n\u0103m l\u00e0 \u0111\u01b0\u1ee3c. N\u1ebfu c\u00f3 c\u0169ng ch\u1ec9 l\u00e0 nh\u1ea5t th\u1eddi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111ang trong giai \u0111o\u1ea1n \u201cch\u1edbm n\u1edf\u201d m\u00e0 th\u00f4i. C\u0169ng c\u00f3 nh\u1eefng b\u1ea1n ng\u1ed3i m\u01a1 t\u01b0\u1edfng, t\u00f4 v\u1ebd ra s\u1ef1 th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng con \u0111\u01b0\u1eddng n\u00e0y kh\u00f4ng cho ph\u00e9p b\u1ea1n ch\u1ec9 mu\u1ed1n l\u00e0 \u0111\u01b0\u1ee3c. Henry Ford \u0111\u00e3 t\u1eebng n\u00f3i: \u201cB\u1ea1n kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng nh\u1edd nh\u1eefng \u0111i\u1ec1u b\u1ea1n s\u1eafp l\u00e0m\u201d.<\/p>\n\n\n\n

B\u1ea1n mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd danh ti\u1ebfng m\u1ed9t c\u00e1ch t\u1ea7n su\u1ea5t, kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c hay ch\u00ednh \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng. C\u00f3 nh\u01b0 th\u1ebf, b\u1ea1n m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn, t\u00edn nhi\u1ec7m v\u00e0 y\u00eau th\u01b0\u01a1ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn b\u1ea1n.<\/p>\n\n\n\n

D\u1eabu bi\u1ebft l\u00e0 v\u1eady, nh\u01b0ng n\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y m\u00ecnh \u0111ang v\u1eadt l\u1ed9n kh\u00f3 kh\u0103n v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u1ea5y b\u1ebf t\u1eafc gi\u1eefa ch\u1eebng, h\u00e3y th\u1eed suy ng\u1eabm nh\u1eefng l\u00fd do sau \u0111\u00e2y nh\u00e9.<\/p>\n\n\n\n

1. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n<\/strong> <\/h2>\n\n\n\n

T\u00ednh nh\u1ea5t qu\u00e1n (consistency) l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng then ch\u1ed1t b\u1ea1n ph\u1ea3i th\u1ec3 hi\u1ec7n trong su\u1ed1t ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a>. D\u00f9 cho b\u1ea1n x\u00e2y d\u1ef1ng v\u1edbi m\u1ee5c \u0111\u00edch g\u00ec, c\u00f3 th\u1ec3 l\u00e0 t\u01b0\u01a1i vui, gi\u1ea3i tr\u00ed hay l\u00e0 ch\u1ec9n chu, th\u1eadn tr\u1ecdng th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea3n th\u00e2n th\u00ec c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p b\u1ecf qua t\u00ednh ch\u1ea5t n\u00e0y. Consistency s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u gi\u00e1 tr\u1ecb, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1ea1n bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u00f3.<\/p>\n\n\n\n

S\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n l\u00e0 v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u1eefng ai m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ebf gi\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. C\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ea7n ph\u1ea3i v\u1eefng ch\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n m\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. N\u1ebfu kh\u00f4ng, n\u00f3 kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t “th\u01b0\u01a1ng hi\u1ec7u”. <\/p>\n\n\n\n

V\u1eady t\u1eeb \u0111\u00e2u m\u00e0 h\u00ecnh th\u00e0nh n\u00ean s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n \u0111\u00f3? Th\u00f4ng th\u01b0\u1eddng, s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c kh\u00f4ng v\u1ea1ch ra c\u00e1c ti\u00eau chu\u1ea9n hay gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi b\u1eaft \u0111\u1ea7u. \u1ede \u0111\u00e2y b\u1eaft g\u1eb7p nh\u1eefng c\u00e1 nh\u00e2n v\u1eeba ngh\u0129 \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u00ec nh\u1ea3y ngay v\u00e0o th\u1ef1c hi\u1ec7n m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c b\u1ec1n v\u1eefng. Hi\u1ec3n nhi\u00ean, b\u1ea1n s\u1ebd d\u1ea7n l\u1ea1c h\u01b0\u1edbng v\u00e0 ki\u1ebfm t\u00ecm ho\u00e0i kh\u00f4ng th\u1ea5y l\u1ed1i ra ho\u1eb7c c\u0169ng c\u00f3 th\u1ec3 b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb v\u1ea1ch xu\u1ea5t ph\u00e1t. D\u00f9 l\u00e0 tr\u01b0\u1eddng h\u1ee3p n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i ki\u1ec3m tra t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

2. B\u1ea1n \u0111ang gi\u1edbi h\u1ea1n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (Social media)<\/strong><\/h2>\n\n\n\n

Trong n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp, hi\u1ec7n \u0111\u1ea1i 4.0 xu\u1ea5t hi\u1ec7n v\u00f4 v\u00e0n c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 b\u1ed5 tr\u1ee3 cho b\u1ea1n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (FB, LinkedIn,…), website, blog, b\u00e1o ch\u00ed, nh\u00e0 xu\u1ea5t b\u1ea3n hay c\u00e1c c\u01a1 h\u1ed9i tr\u1ef1c tuy\u1ebfn,… N\u1ebfu b\u1ea1n ch\u1ec9 d\u00f9ng m\u1ed9t k\u00eanh duy nh\u1ea5t b\u1ea1n s\u1ebd gi\u1edbi h\u1ea1n l\u1ea1i ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong m\u1ed9t khu\u00f4n kh\u1ed5 h\u1eb9p \u0111\u1ed3ng ngh\u0129a b\u1ea1n t\u1ef1 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u00edt ai bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n

B\u1ea1n n\u00ean hi\u1ec3u \u0111i\u1ec1u n\u00e0y, v\u1edbi m\u1ed7i m\u1ed9t n\u1ec1n t\u1ea3ng kh\u00e1c nhau, b\u1ea1n s\u1ebd g\u1eb7p \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c nhau. V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00f4ng nh\u1eefng b\u1ea1n m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a m\u00ecnh m\u00e0 th\u1eadm ch\u00ed nh\u1eadn \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c ti\u1ec1m n\u0103ng nh\u1ea5t \u0111\u1ecbnh. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n c\u00e0ng l\u1edbn, danh ti\u1ebfng c\u1ee7a b\u1ea1n c\u00e0ng t\u0103ng nhanh. N\u1ebfu b\u1ea1n k\u00ecm h\u00e3m ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh, th\u00e0nh c\u00f4ng s\u1ebd k\u00ecm h\u00e3m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a b\u1ea1n ph\u1ea3i c\u00f3 m\u1eb7t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c Social media b\u1edfi l\u1ebd n\u00f3 r\u1ea5t nhi\u1ec1u s\u1ebd khi\u1ebfn b\u1ea1n b\u1ecb r\u1ed1i, b\u1ecb lo\u00e3ng khi \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n. \u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eefng n\u1ec1n t\u1ea3ng ch\u1ee7 y\u1ebfu, quan tr\u1ecdng ch\u1edb \u0111\u1eebng ch\u1ec9 xu\u1ea5t hi\u1ec7n th\u1ea5p tho\u00e1ng m\u00e0 kh\u00f4ng \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n n\u00e0o. H\u00e3y nh\u1edb, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0ng h\u00e3y c\u1ed1 g\u1eafng ph\u00e2n nh\u00e1nh v\u00e0 \u0111\u1ea7u t\u01b0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ebfu b\u1ea1n \u0111ang \u0111\u1ea5u tranh \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh trong \u0111\u1ea5u tr\u01b0\u1eddng chuy\u00ean m\u00f4n.<\/p>\n\n\n\n

3. Ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c Social media<\/strong><\/h2>\n\n\n\n

Khi \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 th\u1ee9 ba, t\u00f4i ch\u1eafc r\u1eb1ng ph\u1ea7n \u0111\u00f4ng c\u00e1c b\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean, l\u1eadp t\u1ee9c ngh\u0129 ngay \u0111\u1ebfn vi\u1ec7c m\u00e2u thu\u1eabn v\u1edbi l\u00fd do th\u1ee9 hai t\u00f4i v\u1eeba \u0111\u01b0a ra. V\u1ed1n d\u0129 t\u00f4i n\u00f3i \u201cch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o c\u00e1c Social media\u201d nh\u1eb1m m\u1ee5c \u0111\u00edch c\u1ea3nh t\u1ec9nh nh\u1eadn th\u1ee9c c\u1ee7a b\u1ea1n. \u0110\u1ecdc xong l\u00fd do th\u1ee9 hai, h\u1ea7u h\u1ebft c\u00e1c b\u1ea1n li\u1ec1n ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 h\u00ecnh \u1ea3nh tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u00e2y l\u00e0 nh\u01b0 th\u1ebf \u0111\u00e3 \u0111\u1ee7 ch\u01b0a? Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn t\u1ed1c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t l\u1edbn. N\u1ebfu bi\u1ebft c\u00e1ch PR t\u1ed1t v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ea5p d\u1eabn, b\u1eaft trend k\u1ecbp th\u1eddi \u0111\u1ea1i th\u00ec vi\u1ec7c t\u0103ng l\u01b0\u1ee3t ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i. <\/p>\n\n\n\n

C\u00f3 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m t\u1ed3n t\u1ea1i nhi\u1ec1u \u1edf nhi\u1ec1u b\u1ea1n gi\u1edbi tr\u1ebb hi\u1ec7n nay r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ec9 l\u00e0 v\u1ec1 t\u00e1c \u0111\u1ed9ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u1edf \u0111\u1ecbnh d\u1ea1ng tr\u1ef1c tuy\u1ebfn. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n ch\u1ec9 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1edf kh\u00eda c\u1ea1nh tr\u1ef1c tuy\u1ebfn nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng th\u00ec kh\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh r\u00f5 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n

T\u00f4i \u0111\u00e3 t\u1eebng \u0111\u1ecdc \u0111\u00e2u \u0111\u00f3 m\u1ed9t c\u00e2u r\u1ea5t hay: \u201cContent is the King\u201d t\u1ea1m d\u1ecbch n\u1ed9i dung l\u00e0 vua. H\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i m\u1ed9t th\u1eddi gian s\u1ebd b\u1ecb l\u00e3ng qu\u00ean ch\u1ec9 c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb n\u1ed9i dung m\u1edbi t\u1ed3n t\u1ea1i l\u00e2u b\u1ec1n. C\u00f3 hai kh\u00eda c\u1ea1nh t\u00f4i mu\u1ed1n b\u00e0n \u0111\u1ebfn, m\u1ed9t l\u00e0 n\u1ed9i dung tr\u00ean social media, hai l\u00e0 n\u1ed9i dung th\u1ef1c t\u1ebf con ng\u01b0\u1eddi b\u1ea1n. V\u1ec1 g\u00f3c \u0111\u1ed9 th\u1ee9 nh\u1ea5t, t\u00f4i mu\u1ed1n b\u1ed5 sung th\u00eam v\u00e0o l\u00fd do th\u1ee9 hai m\u00e0 t\u00f4i \u0111\u00e3 n\u00eau. T\u00f4i \u0111\u1ec1 c\u1eadp ph\u1ea3i ph\u1ed5 bi\u1ebfn h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0ng kh\u00f4ng \u0111\u1ed3ng ngh\u0129a b\u1ea1n ch\u1ec9 ch\u00fa t\u00e2m, ch\u0103m ch\u00fat cho v\u1ebb b\u1ec1 ngo\u00e0i c\u1ee7a m\u00ecnh. Kh\u00f4ng ph\u1ea3i b\u1ea1n kho\u00e1c l\u00ean m\u00ecnh m\u1ed9t b\u1ed9 trang ph\u1ee5c \u0111\u1eb9p, ch\u1ee5p m\u1ed9t t\u1ea5m \u1ea3nh up l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1edbi v\u00e0i d\u00f2ng caption l\u00e0 b\u1ea1n s\u1ebd n\u1ed5i ti\u1ebfng. Gi\u1edbi \u0111\u1ea7u t\u01b0 kinh doanh hay c\u00e1c chuy\u00ean gia, \u0111\u1ed1i t\u00e1c ch\u1ec9 \u0111\u00e1nh gi\u00e1 cao v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh (n\u0103ng l\u1ef1c, ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m, \u0111\u1ea1o \u0111\u1ee9c) b\u1ea1n th\u1ec3 hi\u1ec7n ra. H\u00ecnh \u1ea3nh b\u00ean ngo\u00e0i v\u00e0 gi\u00e1 tr\u1ecb b\u00ean trong hay ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh ph\u1ea3i giao thoa v\u1edbi nhau. Ti\u1ebfp theo, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 c\u00e1c c\u01a1 h\u1ed9i kh\u00f4ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 t\u1ea1o th\u00eam \u1ea3nh h\u01b0\u1edfng trong \u0111\u1ecba ph\u01b0\u01a1ng, trong qu\u1ed1c gia c\u1ee7a b\u1ea1n. Ch\u1eb3ng h\u1ea1n, b\u1ea1n tham gia c\u00e1c bu\u1ed5i \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp, workshop, h\u1ed9i th\u1ea3o, di\u1ec5n thuy\u1ebft,… Vi\u1ec7c tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n k\u1ebft n\u1ed1i v\u00e0 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u b\u1ea1n v\u1edbi nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c kh\u00f4ng ho\u1eb7c \u00edt k\u1ebft n\u1ed1i tr\u1ef1c tuy\u1ebfn, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 danh ti\u1ebfng c\u1ee7a b\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n t\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a c\u1ea3 chi\u1ebfn l\u01b0\u1ee3c m\u1ea1ng tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

4. B\u1ea1n kh\u00f4ng t\u1ea1o ra cu\u1ed9c \u0111\u1ed1i tho\u1ea1i<\/strong><\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111\u01b0a nh\u1eefng suy ngh\u0129 v\u00e0 n\u1ed9i dung c\u1ee7a ri\u00eang b\u1ea1n ra \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ecdc. C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi m\u1eafc sai l\u1ea7m khi vi\u1ebft qu\u00e1 nhi\u1ec1u n\u1ed9i dung v\u00e0 c\u1eadp nh\u1eadt nhi\u1ec1u tr\u1ea1ng th\u00e1i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng kh\u00f4ng bao gi\u1edd t\u00ecm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn m\u00ecnh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n nh\u1eb1m kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n nh\u01b0ng c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng ph\u1ee5 thu\u1ed9c \u00edt nhi\u1ec1u \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp c\u1eadn b\u1ea1n (kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c). <\/p>\n\n\n\n

B\u1ea1n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u1ea1o ra c\u00e1c cu\u1ed9c \u0111\u1ed1i tho\u1ea1i \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec c\u00e1c m\u1ed1i quan h\u1ec7. \u0110\u1ed1i tho\u1ea1i l\u00e0 n\u1ec1n t\u1ea3ng th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn c\u00e1ch m\u1edf \u0111\u1ea7u cu\u1ed9c \u0111\u1ed1i tho\u1ea1i b\u1eb1ng c\u00e1c c\u00e2u h\u1ecfi, kh\u1ea3o s\u00e1t, l\u1eddi m\u1eddi th\u1ea3o lu\u1eadn hay c\u00e1c h\u00ecnh th\u1ee9c trao \u0111\u1ed5i t\u01b0\u01a1ng t\u00e1c kh\u00e1c khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y quen thu\u1ed9c h\u01a1n v\u1edbi b\u1ea1n \u0111\u1ed3ng th\u1eddi khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean g\u1ea7n g\u0169i v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n.<\/p>\n\n\n\n

5. B\u1ea1n \u0111ang l\u00e0m m\u1ecdi th\u1ee9 m\u1ed9t m\u00ecnh<\/strong><\/h2>\n\n\n\n

African Proverb \u0111\u00e3 t\u1eebng n\u00f3i: \u201cN\u1ebfu b\u1ea1n mu\u1ed1n \u0111i nhanh, h\u00e3y \u0111i m\u1ed9t m\u00ecnh. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111i xa, h\u00e3y \u0111i c\u00f9ng nhau\u201d. V\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i. B\u1ea1n hi\u1ec3u \u00fd t\u00f4i ch\u1ee9?<\/p>\n\n\n\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ch\u1ee7 y\u1ebfu l\u00e0 n\u1ed7 l\u1ef1c c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n, b\u1ea1n ph\u1ea3i kh\u00f4ng ng\u1eebng trau d\u1ed3i b\u1ea3n s\u1eafc ri\u00eang, n\u00e2ng cao n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 t\u1ea1o s\u1ef1 ch\u00fa \u00fd nhi\u1ec1u h\u01a1n cho b\u1ea3n th\u00e2n, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi th\u1ee9 ph\u1ea3i t\u1eadp trung v\u00e0o b\u1ea1n. N\u1ebfu b\u1ea1n t\u1ef1 c\u00f4 l\u1eadp b\u1ea3n th\u00e2n m\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n s\u1ebd c\u00f4 l\u1eadp b\u1ea1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u00edt ai bi\u1ebft \u0111\u1ebfn.<\/p>\n\n\n\n

Trong th\u1ebf gi\u1edbi h\u00ecnh th\u00e0nh n\u00ean s\u1ef1 c\u1ed9ng t\u00e1c, nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n trang b\u1ecb quanh b\u1ea1n s\u1ebd quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea1n. \u0110\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, b\u1ea1n c\u1ea7n m\u01b0\u1ee3n quy\u1ec1n t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o, c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e2n vi\u00ean v\u00e0 ch\u00ednh ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n. X\u00e2y d\u1ef1ng m\u1ea1ng l\u01b0\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u1eb7t b\u1ea1n v\u00e0o gi\u1eefa h\u1ecd. B\u1ea1n s\u1ebd ng\u1ea1c nhi\u00ean v\u1ec1 k\u1ebft qu\u1ea3.<\/p>\n\n\n\n

Tr\u00ean \u0111\u01b0\u1eddng \u0111i, \u0111\u1eebng n\u1ea3n l\u00f2ng n\u1ebfu chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u0111\u1ed9t ng\u1ed9t lao d\u1ed1c hay kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n mong mu\u1ed1n. Con \u0111\u01b0\u1eddng n\u00e0o tr\u1ea3i \u0111\u1ea7y hoa h\u1ed3ng th\u00ec \u0111\u1ed3ng ngh\u0129a s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u gai, vi\u1ec7c kh\u00f3 kh\u0103n, b\u1ebf t\u1eafc trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh nh\u01b0ng v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, h\u01b0\u1edbng gi\u1ea3i quy\u1ebft x\u00e1c \u0111\u00e1ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng trong vi\u1ec7c \u0111i\u1ec1u d\u01b0\u1ee1ng chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh tr\u1edf l\u1ea1i kh\u1ecfe m\u1ea1nh. T\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a b\u1ea1n, gi\u1eef cho c\u00e1c ti\u00eau chu\u1ea9n nh\u1eadn d\u1ea1ng c\u1ee7a b\u1ea1n nh\u1ea5t qu\u00e1n v\u1edbi nhau v\u00e0 \u0111\u1eebng ng\u1ea1i \u0111i\u1ec1u ch\u1ec9nh n\u00f3 khi kh\u00f4ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y s\u1ebd ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n c\u1ee7a vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u00edt ai bi\u1ebft \u0111\u1ebfn. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u00e0 thay \u0111\u1ed5i m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h2>\n\n\n\n

Ngu\u1ed3n: <\/em>Entrepreneur<\/a><\/h5>","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u00edt ai bi\u1ebft \u0111\u1ebfn gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n m\u1eb7c m\u1ed9t chi\u1ebfc \u0111\u1ea7m d\u1ea1 h\u1ed9i l\u1ed9ng l\u1eaby nh\u01b0ng ch\u1ec9 l\u1ea9n qu\u1ea9n \u1edf nh\u00e0. X\u00e3 h\u1ed9i hi\u1ec7n nay ng\u00e0y c\u00e0ng \u201ctr\u01b0ng d\u1ee5ng\u201d nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u h\u1ed9i t\u1ee5 \u0111\u1ee7 t\u00e0i v\u00e0 t\u00e2m. B\u1ea1n c\u0169ng mu\u1ed1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh.… \u0110\u1ecdc th\u00eam \u00bbT\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u00edt ai bi\u1ebft \u0111\u1ebfn?<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":2852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-2840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nT\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n \u00edt ai bi\u1ebft \u0111\u1ebfn? - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u00edt ai bi\u1ebft \u0111\u1ebfn nh\u01b0 vi\u1ec7c b\u1ea1n m\u1eb7c m\u1ed9t chi\u1ebfc \u0111\u1ea7m d\u1ea1 h\u1ed9i nh\u01b0ng ch\u1ec9 l\u1ea9n qu\u1ea9n \u1edf nh\u00e0. 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