{"id":2834,"date":"2021-07-26T10:34:58","date_gmt":"2021-07-26T03:34:58","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=2834"},"modified":"2026-01-06T10:21:55","modified_gmt":"2026-01-06T03:21:55","slug":"thuong-hieu-ca-nhan-quyet-dinh-thanh-bai-cua-ban","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/thuong-hieu-ca-nhan-quyet-dinh-thanh-bai-cua-ban\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea1n"},"content":{"rendered":"<p style=\"font-size:21px\">C\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i bi\u1ebft \u201cb\u1eadt c\u00e1i c\u00f4ng t\u1eafc khao kh\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean\u201d, \u0111\u00f3 l\u00e0 chia s\u1ebb c\u1ee7a chuy\u00ean gia c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c kinh doanh Roger Brookin tr\u01b0\u1edbc c\u00e1c doanh nh\u00e2n tr\u1ebb TP HCM ng\u00e0y 14-12.<\/p>\n\n\n\n<p style=\"font-size:21px\">Theo \u00f4ng Brookin, nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i c\u1ee7a 80% doanh nghi\u1ec7p l\u00e0 do h\u1ecd kh\u00f4ng x\u00e2y d\u1ef1ng n\u1ec1n m\u00f3ng v\u00e0 c\u1ea5u tr\u00fac t\u1ed1t. \u201cC\u00f4ng ty d\u00f9 l\u00e0 l\u1edbn hay nh\u1ecf c\u0169ng \u0111\u1ec1u c\u1ea7n c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, k\u1ec3 c\u1ea3 m\u1ed9t ph\u00f2ng kh\u00e1m \u1edf Tokyo n\u01a1i ch\u1ec9 c\u00f3 m\u1ed9t b\u00e1c s\u0129 m\u00e0 t\u00f4i t\u1eebng t\u01b0 v\u1ea5n, c\u0169ng c\u1ea7n c\u1ea5u tr\u00fac\u201d, \u00f4ng Brookin n\u00f3i t\u1ea1i bu\u1ed5i h\u1ed9i th\u1ea3o \u201cKi\u1ebfn tr\u00fac doanh nghi\u1ec7p &#8211; C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u\u201d do C\u00e2u l\u1ea1c b\u1ed9 Doanh nh\u00e2n 2030 t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p style=\"font-size:21px\">\u00d4ng Brookin l\u00e0 ng\u01b0\u1eddi Anh, g\u1eafn b\u00f3 v\u1edbi h\u00e3ng Unilever 40 n\u0103m, t\u1eeb n\u0103m 1975, v\u00e0 ph\u1ea7n l\u1edbn th\u1eddi gian \u0111\u00f3 \u00f4ng l\u00e0m vi\u1ec7c t\u1ea1i ch\u00e2u \u00c1. \u00d4ng Brookin tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 c\u00f3 m\u1ed9t v\u00e0i l\u1ea7n \u0111\u1ebfn Vi\u1ec7t Nam \u0111\u1ec3 gi\u1ea3ng d\u1ea1y cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p style=\"font-size:21px\">L\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing nhi\u1ec1u n\u0103m, \u0111am m\u00ea marketing, nh\u01b0ng r\u00fat c\u1ee5c \u00f4ng Brookin l\u1ea1i cho r\u1eb1ng marketing cu\u1ed1i c\u00f9ng th\u1ef1c ch\u1ea5t ch\u1ec9 l\u00e0 th\u1ef1c thi nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. T\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed7i c\u00e1 nh\u00e2n, m\u1ed7i c\u00f4ng ty, m\u1ed7i s\u1ea3n ph\u1ea9m. Ng\u01b0\u1eddi ta t\u1ed1n r\u1ea5t nhi\u1ec1u th\u1eddi gian, l\u00e0m t\u1ea5t c\u1ea3 m\u1ecdi vi\u1ec7c, t\u1eeb s\u1ea3n xu\u1ea5t, marketing, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh\u2026 c\u0169ng l\u00e0 \u0111\u1ec3 g\u00ecn gi\u1eef v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p style=\"font-size:21px\">\u201cM\u1ecdi ng\u01b0\u1eddi hay nh\u1ea7m l\u1eabn gi\u1eefa vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 ti\u1ebfp th\u1ecb l\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Kh\u00f4ng ph\u1ea3i, n\u00f3 ph\u1ea3i \u0111i \u0111\u01b0\u1eddng v\u00f2ng: ti\u1ebfp th\u1ecb \u0111\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, n\u1ea3y sinh nhu c\u1ea7u v\u00e0 mua s\u1ea3n ph\u1ea9m, l\u00fac n\u00e0y doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1edbi t\u0103ng\u201d, \u00f4ng Brookin n\u00f3i.<\/p>\n\n\n\n<p style=\"font-size:21px\">Theo \u00f4ng Brookin, m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng ph\u1ea3i h\u1ed9i \u0111\u1ee7 ba y\u1ebfu t\u1ed1: T\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3; C\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3; Gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ea5y khi c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n<p style=\"font-size:21px\">\u0110\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec \u00f4ng Brookin \u0111\u00e3 n\u00f3i kh\u00f4ng? H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 qua nh\u1eefng chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:21px\">T\u1ea1i sao t\u00f4i l\u1ea1i cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea1n?<\/h2>\n\n\n\n<p style=\"font-size:21px\">B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 n\u00e0o t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch r\u00e0nh m\u1ea1ch, r\u00f5 r\u00e0ng, th\u1ed1ng k\u00ea c\u00f3 s\u1ed1 li\u1ec7u nh\u1eefng \u0111i\u1ec1u b\u1ea1n nh\u1eadn khi m\u00ecnh s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt. B\u1ea1n c\u00f3 th\u1ec3 g\u1ecdi t\u00ean nh\u1eefng gi\u00e1 tr\u1ecb b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c nh\u01b0ng b\u1ea1n kh\u00f4ng th\u1ec3 h\u00ecnh dung n\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p style=\"font-size:21px\">Marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n c\u0169ng th\u1ebf, ch\u00fang ta \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u t\u1eeb t\u00e0i ch\u00ednh, k\u1ebf ho\u1ea1ch, truy\u1ec1n th\u00f4ng,&#8230; nh\u1eb1m ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Trong t\u1eebng l\u0129nh v\u1ef1c s\u1ebd c\u00f3 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c marketing kh\u00e1c nhau nh\u01b0ng chung quy ch\u1ec9 v\u1edbi m\u1ee5c \u0111\u1ecbnh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a b\u1ea3n th\u00e2n trong cu\u1ed9c chi\u1ebfn chuy\u00ean m\u00f4n.<\/p>\n\n\n\n<p style=\"font-size:21px\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty, doanh nghi\u1ec7p nh\u1ea5t l\u00e0 v\u1edbi nh\u1eefng c\u00f4ng ty \u201cstart up\u201d. V\u00ec v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n ri\u00eang, vi\u1ec7c k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng hay vi\u1ec7c li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 ngu\u1ed3n \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng h\u01a1n. \u0110\u01a1n gi\u1ea3n v\u00ec h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n, c\u00e1ch l\u00e0m vi\u1ec7c hay \u201cch\u1eef t\u00edn\u201d ch\u00ednh l\u00e0 c\u00e1ch m\u00e0 h\u1ecd t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p style=\"font-size:21px\">Ba y\u1ebfu t\u1ed1 \u0111\u1ec3 duy tr\u00ec s\u1ef1 b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong qu\u00e1 tr\u00ecnh gi\u1eef g\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n nh\u01b0ng th\u1ec3 hi\u1ec7n \u1edf ba g\u00f3c \u0111\u1ed9: Chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n; Nh\u1eefng \u0111i\u1ec1u b\u1ea1n \u0111em \u0111\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng; Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. \u0110\u00e2y l\u00e0 ba y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea3n th\u00e2n b\u1ea1n c\u0169ng nh\u01b0 l\u00e0 trong \u0111\u1ea5u tr\u01b0\u1eddng chuy\u00ean m\u00f4n. N\u1ebfu b\u1ea1n ph\u00e1t tri\u1ec3n t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec1 c\u1eadp tr\u00ean, b\u1ea1n s\u1ebd nhanh ch\u00f3ng ch\u1ea1m \u0111\u1ebfn \u0111\u1ec9nh th\u00e0nh c\u00f4ng.&nbsp;<\/p>\n\n\n\n<h2 class=\"has-text-align-right wp-block-heading\" style=\"font-size:21px\">Qu\u1ef3nh Nh\u01b0<\/h2>\n\n\n\n<h5 class=\"has-text-align-right has-small-font-size wp-block-heading\"><em>Ngu\u1ed3n: <\/em><a href=\"https:\/\/www.thesaigontimes.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u1eddi b\u00e1o Kinh t\u1ebf S\u00e0i G\u00f2n<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>C\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i bi\u1ebft \u201cb\u1eadt c\u00e1i c\u00f4ng t\u1eafc khao kh\u00e1t c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean\u201d, \u0111\u00f3 l\u00e0 chia s\u1ebb c\u1ee7a chuy\u00ean gia c\u1ed1 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c kinh doanh Roger Brookin tr\u01b0\u1edbc c\u00e1c doanh nh\u00e2n tr\u1ebb TP HCM ng\u00e0y 14-12. Theo \u00f4ng Brookin, nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i c\u1ee7a 80%&hellip;&nbsp;<a href=\"https:\/\/blog.youre.org.vn\/en\/thuong-hieu-ca-nhan-quyet-dinh-thanh-bai-cua-ban\/\" class=\"\" rel=\"bookmark\">\u0110\u1ecdc th\u00eam \u00bb<span class=\"screen-reader-text\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea1n<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":2837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-2834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a b\u1ea1n - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Marketing l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi c\u00e1 nh\u00e2n c\u0169ng th\u1ebf, ch\u00fang ta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.youre.org.vn\/en\/thuong-hieu-ca-nhan-quyet-dinh-thanh-bai-cua-ban\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n quy\u1ebft \u0111\u1ecbnh th\u00e0nh 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