{"id":2809,"date":"2021-07-19T18:08:36","date_gmt":"2021-07-19T11:08:36","guid":{"rendered":"https:\/\/blog.youre.vn\/?p=2809"},"modified":"2026-01-06T10:21:55","modified_gmt":"2026-01-06T03:21:55","slug":"hieu-dung-thuong-hieu-ca-nhan-la-gi","status":"publish","type":"post","link":"https:\/\/blog.youre.org.vn\/en\/hieu-dung-thuong-hieu-ca-nhan-la-gi\/","title":{"rendered":"Hi\u1ec3u \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?"},"content":{"rendered":"

Tr\u01b0\u1edbc khi gi\u1ea3i th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec, ch\u00fang ta c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u201cTh\u01b0\u01a1ng hi\u1ec7u\u201d (Brand) l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb r\u1ea5t th\u1eddi th\u01b0\u1ee3ng t\u1ea1i Vi\u1ec7t Nam. Tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0 \u0111ang khuy\u1ebfn kh\u00edch nhau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n\u2026<\/p>\n\n\n\n

Th\u1ebf nh\u01b0ng kh\u00f4ng ph\u1ea3i ai \u1edf ngo\u00e0i l\u0129nh v\u1ef1c marketing c\u0169ng hi\u1ec3u \u0111\u00fang \u0111\u01b0\u1ee3c kh\u00e1i ni\u1ec7m n\u00e0y. Tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a> m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, t\u00f4i mu\u1ed1n tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n d\u1ec5 hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u theo l\u1ed1i th\u1eadt ph\u1ed5 qu\u00e1t, kh\u00f4ng n\u1eb7ng t\u00ednh h\u1ecdc thu\u1eadt \u0111\u1ec3 theo \u0111\u00f3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng linh ho\u1ea1t cho m\u1ecdi c\u1ea5p \u0111\u1ed9 th\u01b0\u01a1ng hi\u1ec7u t\u00f9y theo nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 quan t\u00e2m trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i. C\u00f3 r\u1ea5t nhi\u1ec1u quan \u0111i\u1ec3m kh\u00e1c nhau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

Theo \u0111\u1ecbnh ngh\u0129a c\u1ee7a t\u1ed5 ch\u1ee9c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 th\u1ebf gi\u1edbi WIPO th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u (c\u00f3 th\u1ec3 l\u00e0 h\u1eefu h\u00ecnh ho\u1eb7c v\u00f4 h\u00ecnh) \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 nh\u1eadn bi\u1ebft m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t hay \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1 nh\u00e2n hay m\u1ed9t t\u1ed5 ch\u1ee9c. <\/p>\n\n\n\n

Tr\u00ean g\u00f3c \u0111\u1ed9 marketing th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t cam k\u1ebft tuy\u1ec7t \u0111\u1ed1i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb trong m\u1ed9t th\u1eddi gian d\u00e0i \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn qua hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u00e0 b\u1edfi s\u1ef1 th\u1ecfa m\u00e3n c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh c\u00f3 t\u00ednh ch\u1ea5t v\u0103n h\u00f3a l\u00fd t\u00ednh c\u1ea3m t\u00ednh tr\u1ef1c quan v\u00e0 \u0111\u1ed9c quy\u1ec1n m\u00e0 b\u1ea1n li\u00ean t\u01b0\u1edfng \u0111\u1ebfn khi nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t c\u00f4ng ty. Hay n\u00f3i m\u1ed9t c\u00e1ch ph\u1ed5 qu\u00e1t h\u01a1n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u201ct\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng, ni\u1ec1m tin v\u00e0 tri gi\u00e1c m\u00e0 con ng\u01b0\u1eddi ta c\u00f3 v\u1ec1 m\u1ed9t s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng\u201d. \u0110\u1ecbnh ngh\u0129a n\u00e0y c\u00f3 th\u1ec3 \u00e1p v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 kh\u00e1c \u0111\u1ec3 cho ra \u0111\u1eddi c\u00e1c kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia.<\/p>\n\n\n\n

K\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho th\u1ea5y con ng\u01b0\u1eddi khi ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng h\u1ecd kh\u00f4ng nh\u00ecn th\u1ea5y b\u1ea3n ch\u1ea5t \u0111\u00fang c\u1ee7a s\u1ef1 vi\u1ec7c m\u00e0 ngay l\u1eadp t\u1ee9c trong t\u00e2m th\u1ee9c c\u00f3 s\u1ef1 suy di\u1ec5n xa h\u01a1n d\u1ef1a tr\u00ean tri gi\u00e1c, ni\u1ec1m tin v\u00e0 \u0111\u1ecbnh ki\u1ebfn ri\u00eang c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, trong t\u00ecnh h\u00ecnh kh\u1ee7ng ho\u1ea3ng an to\u00e0n th\u1ef1c ph\u1ea9m hi\u1ec7n nay, nhi\u1ec1u ng\u01b0\u1eddi Vi\u1ec7t e ng\u1ea1i v\u00e0 kh\u00f4ng mua c\u00e1c lo\u1ea1i t\u00e1o l\u00ea mang xu\u1ea5t x\u1ee9 \u201cMade in China\u201d d\u00f9 cho n\u00f3 c\u00f3 ngon v\u00e0 s\u1ea1ch. V\u1edbi s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ea3n ph\u1ea9m chocolate \u201cMade in Belgium\u201d (B\u1ec9) th\u00ec s\u1ebd \u0111\u01b0\u1ee3c \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn h\u01a1n m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i nh\u01b0ng l\u00e0 \u201cMade in Vietnam\u201d. T\u01b0\u01a1ng t\u1ef1 v\u1edbi con ng\u01b0\u1eddi, n\u1ebfu m\u1ed9t c\u00f4 g\u00e1i h\u00fat thu\u1ed1c th\u00ec ng\u01b0\u1eddi Vi\u1ec7t Nam \u00edt d\u00e1m kh\u1eb3ng \u0111\u1ecbnh l\u00e0 \u201chi\u1ec1n th\u1ee5c\u201d.<\/p>\n\n\n\n

T\u1eeb nh\u1eefng v\u00ed d\u1ee5 n\u00e0y, ta c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, trong \u0111i\u1ec1u ki\u1ec7n th\u00f4ng tin gi\u1edbi h\u1ea1n, m\u1ecdi y\u00eau th\u00edch, thi\u1ec7n c\u1ea3m hay k\u1ef3 th\u1ecb c\u1ee7a con ng\u01b0\u1eddi \u0111\u1ec1u d\u1ef1a tr\u00ean nh\u1eefng \u201ctri gi\u00e1c, ni\u1ec1m tin v\u00e0 \u0111\u1ecbnh ki\u1ebfn\u201d. N\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u00f3, b\u00ean c\u1ea1nh vi\u1ec7c ph\u00e1t tri\u1ec3n n\u00ean m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u1edbi nh\u1eefng t\u00ednh n\u0103ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng n\u1ed5i tr\u1ed9i, c\u00e1c nh\u00e0 l\u00e0m marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 t\u00ecm c\u00e1ch \u0111\u01b0a th\u00eam nhi\u1ec1u y\u1ebfu t\u1ed1 mang h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u00e0o trong s\u1ea3n ph\u1ea9m (brand identity) nh\u1eb1m \u201c\u0111\u00e1nh l\u1eeba\u201d tri gi\u00e1c c\u1ee7a \u201ckh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u201d d\u01b0\u1edbi m\u1ed9t k\u1ef9 thu\u1eadt g\u1ecdi l\u00e0 \u201cbranding\u201d m\u00e0 ta hay d\u1ecbch l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Nh\u01b0 v\u1eady th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u1ed3n t\u1ea1i trong t\u00e2m th\u1ee9c con ng\u01b0\u1eddi v\u00e0 \u0111\u01b0\u1ee3c g\u00e1n v\u00e0o m\u1ed9t s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng, ch\u1ee9 kh\u00f4ng n\u1eb1m b\u00ean trong s\u1ef1 v\u1eadt, hi\u1ec7n t\u01b0\u1ee3ng. M\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng (c\u00e1 nh\u00e2n, s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p…) g\u1ecdi l\u00e0 kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u khi n\u00f3 ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, ch\u01b0a \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 li\u00ean t\u01b0\u1edfng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. M\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng m\u1ea1nh th\u00ec c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 y\u00eau th\u01b0\u01a1ng v\u00e0 ni\u1ec1m tin, t\u1ea1o \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh ri\u00eang nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c th\u1ee5 (brand personality), c\u00f3 s\u1ef1 g\u1ea7n g\u0169i v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn b\u00f3 d\u00e0i l\u00e2u. Khi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c h\u1ebft t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u0169ng l\u00e0 l\u00fac n\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t lo\u1ea1i t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh gi\u00fap t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1edbi c\u00f3 th\u1ec3 l\u1edbn h\u01a1n g\u1ea5p nhi\u1ec1u l\u1ea7n gi\u00e1 tr\u1ecb th\u1ef1c c\u1ee7a b\u1ea3n th\u00e2n \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3, ta hay g\u1ecdi l\u00e0 \u201cdanh ti\u1ebfng\u201d (reputation) c\u00f2n thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh th\u00ec g\u1ecdi l\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u (brand equity).<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m thu\u1ed9c v\u1ec1 \u201ct\u00e2m th\u1ee9c\u201d h\u00ecnh th\u00e0nh t\u1eeb s\u1ef1 t\u00edch l\u0169y th\u00f4ng tin v\u00e0 kinh nghi\u1ec7m c\u1ee7a con ng\u01b0\u1eddi l\u00e2u ng\u00e0y m\u00e0 ra. Do \u0111\u00f3 truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng c\u1ee7a k\u1ef9 thu\u1eadt x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/a> l\u00e0 khi th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh ph\u00e1t ra \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp nh\u1eadn di\u1ec5n d\u1ecbch \u0111\u00fang \u00fd \u0111\u1ed3 c\u1ee7a ng\u01b0\u1eddi ph\u00e1t.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/strong><\/h2>\n\n\n\n

\u0110\u1ec3 t\u1ed3n t\u1ea1i trong m\u00f4i tr\u01b0\u1eddng ng\u00e0y nay \u2013 n\u01a1i ai c\u0169ng c\u00f3 c\u01a1 h\u1ed9i b\u1ed9c l\u1ed9 t\u00ednh c\u00e1ch v\u00e0 kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c b\u1ea3n th\u00e2n, vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/strong><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u v\u00e0 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp khi Tom Peters l\u00e0 t\u00e1c gi\u1ea3 m\u1ed9t b\u00e0i vi\u1ebft g\u1ecdi l\u00e0 \u201cThe Brand Called You\u201d trong m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u0103m 1997 c\u1ee7a t\u1ea1p ch\u00ed Fast Company. Trong b\u00e0i vi\u1ebft n\u00e0y, \u00f4ng n\u00f3i v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec1u c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 n\u1ed5i b\u1eadt, kh\u00f4ng ch\u1ec9 ri\u00eang g\u00ec c\u00e1c s\u1ea3n ph\u1ea9m FMCG c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn v\u1edbi ng\u00e2n s\u00e1ch marketing kh\u1ee7ng.<\/p>\n\n\n\n

\u201cNg\u00e0y h\u00f4m nay, Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 \u2013 b\u1ea5t k\u1ec3 t\u1eeb c\u00e1c c\u00f4ng ty k\u1ebf to\u00e1n hay cho \u0111\u1ebfn c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t gi\u00e0y \u2013 \u0111\u1ec1u \u0111ang t\u00ecm c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng ranh gi\u1edbi ch\u1eadt h\u1eb9p c\u1ee7a c\u00e1c c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i bao quanh\u201d Tommy Hilfiger.<\/p>\n\n\n\n

Th\u1eadt v\u1eady, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i s\u1ed1 n\u00e0y.<\/p>\n\n\n\n

Quay tr\u1edf l\u1ea1i v\u1edbi c\u00e1ch hi\u1ec3u ph\u1ed5 qu\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u0111\u1ecbnh ngh\u0129a l\u00e0: \u201cT\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng \u1ea5n t\u01b0\u1ee3ng, ni\u1ec1m tin v\u00e0 tri gi\u00e1c m\u00e0 con ng\u01b0\u1eddi ta c\u00f3 v\u1ec1 m\u1ed9t c\u00e1 nh\u00e2n\u201d.<\/p>\n\n\n\n

M\u1ed9t l\u1ea7n n\u1eefa ta l\u1ea1i th\u1ea5y kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec th\u1eadt ra kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi m\u1ebb, ch\u00fang ta t\u1eebng b\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u201c\u0111\u00e1nh l\u1eeba\u201d v\u00e0 c\u0169ng \u0111\u00e3 t\u1eebng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng khi nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u1ecdc h\u1ed3 s\u01a1 xin vi\u1ec7c c\u1ee7a m\u1ed9t du h\u1ecdc sinh th\u00ec lu\u00f4n tin r\u1eb1ng ng\u01b0\u1eddi \u1ea5y s\u1ebd giao ti\u1ebfp ngo\u1ea1i ng\u1eef gi\u1ecfi v\u00e0 nh\u1eadn \u0111\u1ecbnh h\u1ecd gi\u1ecfi h\u01a1n m\u1ed9t \u1ee9ng vi\u00ean \u0111\u01b0\u1ee3c gi\u00e1o d\u1ee5c trong n\u01b0\u1edbc m\u1eb7c d\u00f9 \u0111i\u1ec1u n\u00e0y l\u00e0 ch\u01b0a h\u1eb3n \u0111\u00fang. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t k\u1ef9 s\u01b0 l\u00e0m vi\u1ec7c cho Google t\u1ea1i Singapore th\u00ec s\u1ebd \u0111\u01b0\u1ee3c ng\u1ea7m m\u1eb7c \u0111\u1ecbnh l\u00e0 t\u00e0i n\u0103ng h\u01a1n m\u1ed9t ng\u01b0\u1eddi c\u00f9ng c\u1ea5p t\u1ea1i FPT. Quan s\u00e1t Facebook c\u1ee7a m\u1ed9t doanh nh\u00e2n th\u01b0\u1eddng chia s\u1ebb nh\u1eefng m\u1ea9u chuy\u1ec7n v\u1ec1 th\u00f4ng \u0111i\u1ec7p b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, th\u01b0\u1eddng xuy\u00ean k\u00eau g\u1ecdi l\u00e0m t\u1eeb thi\u1ec7n th\u00ec s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m s\u1ea1ch do doanh nh\u00e2n \u0111\u00f3 kinh doanh s\u1ebd \u0111\u01b0\u1ee3c ng\u01b0\u1eddi theo d\u00f5i (followers) tin t\u01b0\u1edfng h\u01a1n. \u0110\u00f3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 t\u00e1c d\u1ee5ng v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n. Tuy nhi\u00ean, qua \u0111\u00f3 ta c\u0169ng th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia c\u00f9ng c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u01b0\u01a1ng t\u00e1c qua l\u1ea1i, c\u00e1i n\u00e0y l\u00e0m n\u00ean c\u00e1i kia. V\u00e0 \u0111\u00f3 c\u0169ng l\u00e0 l\u00fd do vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c doanh nh\u00e2n<\/a> kh\u00f4ng ch\u1ec9 quan tr\u1ecdng cho c\u00e1 nh\u00e2n h\u1ecd m\u00e0 n\u00f3 c\u00f2n \u0111\u1ed3ng th\u1eddi t\u00e1c \u0111\u1ed9ng l\u00ean h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p, t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 doanh nh\u00e2n \u0111\u00f3 cung c\u1ea5p, xa h\u01a1n l\u00e0 uy t\u00edn c\u1ee7a qu\u1ed1c gia!<\/p>\n\n\n\n

Tuy nhi\u00ean trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, s\u1ef1 c\u1ea1nh tranh gi\u1eefa doanh nghi\u1ec7p v\u1edbi doanh nghi\u1ec7p, gi\u1eefa con ng\u01b0\u1eddi v\u1edbi con ng\u01b0\u1eddi ng\u00e0y c\u00e0ng gay g\u1eaft. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i tuy gi\u00fap con ng\u01b0\u1eddi ta \u0111\u00e1nh b\u00f3ng t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0ng th\u1eadt s\u1ef1 kh\u00f3 l\u00e0m n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t. Th\u1ebf n\u00ean, r\u1ea5t c\u1ea7n m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn khoa h\u1ecdc v\u00e0 b\u00e0i b\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Hi v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u00fang h\u01a1n v\u1ec1 thu\u1eadt ng\u1eef th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec. T\u1eeb \u0111\u00f3, t\u1ea1o c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea3n th\u00e2n m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n

Qu\u1ef3nh Nh\u01b0<\/h2>\n\n\n\n
Ngu\u1ed3n: <\/em>Th\u1eddi b\u00e1o Kinh t\u1ebf S\u00e0i G\u00f2n<\/a><\/h5>","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc khi gi\u1ea3i th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec, ch\u00fang ta c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? \u201cTh\u01b0\u01a1ng hi\u1ec7u\u201d (Brand) l\u00e0 m\u1ed9t c\u1ee5m t\u1eeb r\u1ea5t th\u1eddi th\u01b0\u1ee3ng t\u1ea1i Vi\u1ec7t Nam. Tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n, b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi ng\u01b0\u1eddi nh\u00e0 nh\u00e0 \u0111ang khuy\u1ebfn kh\u00edch nhau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng… \u0110\u1ecdc th\u00eam \u00bbHi\u1ec3u \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":2812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","neve_meta_reading_time":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":"","footnotes":""},"categories":[82],"tags":[279],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scholarship-secrets","tag-thuong-hieu-ca-nhan"],"yoast_head":"\nHi\u1ec3u \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec? - YOUREORG Blog<\/title>\n<meta name=\"description\" content=\"Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n l\u00e0 g\u00ec? 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